Ilhan Zengin

16 hours of stage content wrapped up in less than a minute. OMR it was a blast! 🙌   Our key takeaways from a #RetailMedia perspective: 👉 First-party #data is crucial, emphasizing both its quantity and quality. 👉 #AI promises to streamline various tasks, extending beyond campaign delivery. 👉 #OOH and #InStore advertising are poised to become influential channels for raising awareness. 👉 Start with lower-funnel campaigns and gradually progress upward through the #funnel. 👉The future lies in self-service solutions.   🎬 Victor Mansaré Michael Hauk Fabio Faebss

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We all know customer data platforms (CDPs) but can they be shiny new objects that elevate #DataDrivenMarketing? According to PwC Deutschland's Constantin Hourmouzis, brands need to: ✅ Craft compelling data value propositions ✅ Select the right CDP for their goals ✅ Test, learn & fail - then scale solutions that work. Tune in to the latest episode of the #ShinyNewObjectPodcast for a discussion on data, marketing, CDPs, and favourite books. Link in comments. #MarketingPodcast #data #digitalmarketing #creative #effectiveness

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🗣️ UPCOMING KEYNOTE: Are you attending the DMWF 24 conference in London? Be sure to check out the keynote: "Unlocking Fresh Consumer Insights in Marketing with Generative AI", presented by Market Logic's CIPO and co-founder Olaf Lenzmann: Date: Tuesday, 25th June 2024 Time: 11:40AM Location: Data, CRM & Insights Stage - proudly sponsored by Market Logic Software What we'll cover in this session: Generative AI is already being deployed across business types and functions. But when looking at how to break down information silos and deliver usable consumer insights to your marketing team, can AI tools be the answer? Key takeaways: - Understanding the “AI for Insights” use case: how have AI can inject consumer insights + market research into your daily workflows - Best practices when deploying and integrating usage of new AI technologies across multiple business functions - Future outlook: How generative-AI technology will develop for the co-creation of research assets and business campaigns across functions We look forward to meeting you there! 👋 #DMWF #MarketingConferences #MarketingEvents #TechConference #MarketInsights

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New episode LIVE 🎙 Beyond Algorithms: Mastering Marketing in the New Digital Era This week on NO BLUEPRINT, we're joined by Björn Freyberg, Founder and CEO of lake.office GmbH. Björn shares his expert insights into the evolving world of digital marketing, discussing the shift from simple organic reach to the complexities of performance marketing in an algorithm-driven environment. 🎧 What's Inside: - How changes in social media algorithms and the decline of cookies impact brand strategies. - The vital role of community engagement in today's digital marketing landscape. - How brands can navigate and succeed amid these technological advancements. 🔗 Tune in Now: Gain actionable insights into adapting to and excelling in the new era of digital communication. Listen to the full episode here: https://lnkd.in/ekwpPQ-i 💬 Join the Conversation: How are you adapting your marketing strategies to the latest digital shifts? Share your insights below! #DigitalMarketing #PerformanceMarketing #SocialMediaTrends #BrandStrategy #NOBLUEPRINT

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Discover communication strategies of DAX-corporations on #TikTok! Our latest analysis dives into how Germany’s leading companies are leveraging #socialmedia platform TikTok to engage with their audiences. We share valuable #insights and explore how these organizations have incorporated TikTok into their #corporatecommunication. Unlock valuable insights today! 📄 What content strategies do DAX companies pursue on TikTok? 💡 Which industries are particularly successful on the platform? 👑 Who attracts the largest following on TikTok? Are you still unsure if TikTok is the right platform for you? Our impulse features best practices and the posting frequencies that are most successful within the accounts of the leading corporations in Germany. 👉 You can download our full analysis for free here! https://lnkd.in/eHm8EXrv #listentotheworld

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“Taboola’s native ads allowed us to reach customers we couldn’t on other platforms like Meta and Google. Our Taboola Account manager was also instrumental to our success.” Florian Bein, Co-Founder, bedrop.de🐝 Check out our #CaseStudy to see how https://ow.ly/LWKe50RQPiv leveraged our Native Ads to surpass Meta and Google results! 🎯 🌐 Read: https://ow.ly/gJjV50RQPiu #DigitalMarketing #MarketingStrategy #AdOptimization #MarketingInsights #Ecommerce

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📥Sign up for the Advance Metrics newsletter to get all news and updates about online marketing and analytics 📈📊🔒. Stay informed about trends. Published in English and German. 📬 Join our community of savvy marketers today: https://hubs.li/Q02yvKLW0 #DigitalMarketing #Newsletter #IndustryInsights #SubscribeNow

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Sustainability is becoming increasingly relevant in the digital advertising industry and will play an ever-greater role in the future. 🌱 That is why the Bundesverband Digitale Wirtschaft (BVDW) e.V. has presented a definition for sustainability in digital advertising. Gain insights into the latest industry standards and how they're transforming practices. Check out our new blog post to find out how businesses and agencies can integrate sustainability into their strategies for a greener tomorrow. 👀 Read more: https://lnkd.in/etnnukXH #DMEXCO24 #GreenMarketing #DigitalMarketing

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📣 Attention OMR attendees: Are you ready to unlock next-level campaign performance? 📣 Join Marta, Head of Display & User Acquisition at HomeToGo, and Isabel, Senior Industry Manager at Travel at Google, during their OMR Masterclass on May 7th & 8th. 💡 The Masterclass will explore the dynamic duo of Performance Max and Broad Match, driven by Google's cutting-edge AI, to help you: 🚀 Maximize reach & precision: Discover how you can reach your ideal audience more effectively than ever before 🚀 Access the Decoding Decisions Study: Access fresh consumer behavior insights to be able to make smarter, data-driven choices 🚀 Transform your campaigns with Google AI Register today at the link in our comments! ⬇️ #hometogo #google #omr #omr24 #googleai #performancemax #broadmatch #decodingdecisions #travel

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Join Castoola at ANGA COM in Cologne Are you ready to r𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐓𝐕 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐚𝐧𝐝 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬? 🌟 Why partner with Castoola? 🌟 🔍 Beyond advertising 𝐂𝐚𝐭𝐜𝐡-𝐔𝐩 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Unlock new revenue streams by monetizing catch-up and on-demand services. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧: Promote your content effectively, enhancing viewer retention and increasing ratings. 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐀𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: From proactive brand safety measures to real-time campaign optimization and A/B testing, we manage ad operations, ensuring efficiency and scalability. 👥 Meet Our CEO, Filip Remskar: Filip will be at ANGA COM, sharing insights and exploring opportunities for collaboration. Connect with him to learn how Castoola can tailor its solutions to your specific needs and help you navigate the evolving landscape of TV advertising. 🚀 Take Action: Don't miss the chance to transform your advertising strategy and operational efficiency. Castoola seamlessly integrates traditional and digital advertising channels, ensuring safety, flexibility, and control over your advertising ecosystem. #ANGACOM #Castoola #TVAdvertising #Monetization #AdTech #TVoperators

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New Journal of Interactive Marketing article available: "Amplifying Off-Site Purchases with On-Site Retail Media Advertising" Read it here: https://buff.ly/44DvrWY Authors: Dr. German Z., Prof. dr. Koen Pauwels #advertising #digitalads #ecommerce #machinelearning #marketingresearch

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Fresh Data from Germany 🇩🇪 on the usage of printed and digital leaflets. Despite the rise of apps of the retailers, digital leaflets & online platforms, printed leaflets still hold a significant role in retail and advertising in the German market. #data #insights #leaflets #usage #reach #consumer

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"To evaluate brand suitability, it is not just the letters of the words, but also the context and spirit of the conversation that really matters." In today's Quo Vadis Green Shoot AdTech Interview, our EVP of Strategic Partnerships Pat LaCroix spoke with Tom Triscari to discuss how Seekr's trustworthy AI innovation goes beyond keyword based systems to help increase reach and revenue for advertisers and publishers. Read the full interview here: https://lnkd.in/gZ8rv5va

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𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗕𝗶𝗹𝗹𝗶𝗼𝗻𝘀: 𝗪𝗲 𝘀𝗵𝗮𝗿𝗲𝗱 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻 Handelsblatt'𝘀 𝗹𝗮𝘁𝗲𝘀𝘁 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗶𝘀 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗶𝗻𝗴 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴!📈 The topic of retail media is more relevant than ever. IAB Europe predicts that the global retail media sector will increase drastically, reaching €200 billion by 2026. This expectation is underscored by how retail media outperforms traditional digital ads, with significantly higher click-through rates and a substantially higher return on ad spend. By utilizing customer data and creating ads that complement the customer journey, retail media enhances the customer experience and increases ROI. 𝗧𝗵𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗵𝗼𝘄 𝗺𝗮𝗶𝗻 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗵𝗮𝘃𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝗱 𝘁𝗵𝗶𝘀 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹: - Amazon generated over $31 billion in ad revenue in 2021 through behavior-based advertising. - Walmart uses customer data for highly targeted ads on its digital properties. - Target's Roundel specializes in personalized ads using customer data for higher engagement. 𝗕𝘂𝘁 𝗵𝗼𝘄 𝗰𝗮𝗻 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝘀𝗲 𝗴𝗶𝗮𝗻𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀? Our Managing Director and retail media expert, Tim Nedden, says: "It's now easier than ever to utilize retail media because many technology providers help retailers get started." For example, the REWE Group already leverages advanced advertising solutions like CitrusAd, targeting ads based on customer data to enhance click-through and conversion rates. We are excited to see how the retail media space evolves and what innovative strategies will emerge. Shout out to Florian Kolf and Michael Scheppe for writing this insightful article! 👏 🔍 Read the full Handelsblatt article here: https://lnkd.in/dR3_hn2n #FrontRowLife

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4 key trends driving the evolution of #search — from Philipp Schindler at Google Marketing Live 2024  🥁 ----- ⭐ 1. Search queries are getting longer and more specific According to Google, the volume of searches with five or more words is growing faster than the volume of shorter queries. To illustrate, while not so long ago someone looking for running shoes might have queried “men’s running shoes”, a more modern search might look like: “how to pick the right men’s running shoe for beginners with high arches”. ⭐ 2. Searches are getting more complex While complex searches traditionally entailed a more progressive or layered approach to getting information, today, people are seeking direct answers to multi-level questions like: “what are good options for a day out in Dallas with the kids? And recommend some ice cream shops near each option”.  ⭐ 3. Searches are expanding beyond words Google reported 12 million visual searches per month using #Lens, with more innovation in the pipeline, including #CircletoSearch, which will allow you to circle anything on your screen (including a screenshot) to launch a search for it! ⭐ 4. Searches are increasingly triggers for exploration More and more, we are using the search bar to explore topics at a broad level — things like: “outfit ideas”, “best places to eat with kids”, and “rainy day activities”. ----- Of course, these trends present brands with new challenges, and more importantly with new opportunities to lean into, many of which by leveraging #GenAI 🤖 Discover the roundup of announcements from #GML2024 below👇 https://lnkd.in/eRZyE4Sr Need help making sense of it all. STEP MARKETING is here to assist 🤝

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Although cookie deprecation may have been pushed back to early 2025, cookieless solutions remain among the advertising industry’s most pressing topics. Advertisers must adapt to life without cookies or risk being left behind. Speaking to ADZINE - MARKETING. TECH. MEDIA. 🇩🇪, InfoSum’s VP, MD DACH, Aline Zenses discusses how advertisers can break free from cookie dependency, why privacy is good for business, and how we can drive the industry forward. Read more: https://hubs.la/Q02CZRhr0 #InfoSum #DataCollaboration #DataCleanRooms #FirstPartyData

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🌟 We're already at #PricingStrategyWorldSummit! by Ardensi. Our colleague Philipp Röckmann together with Markus Schuster from GfK - An NIQ Company are giving the keys to the #PricingRevolution in an interesting keynote presentation: 'Mastering Next-Gen Pricing Strategies with AI'. #pricing #dynamicpricing #pricingstrategy #retailinnovation

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How to Make YouTube Work for Low Ticket eCommerce Products 🎥 I recently spoke with Christian Hoppe, Co-Founder of Forwrd Agency, on the Growth Leap podcast about the challenges of using YouTube ads profitably for low ticket eCommerce items. Christian shared how, after over a year of testing and optimizing their creative and media buying strategy, he cracked the code to drive profitable returns from YouTube ads for ecommerce brands. Some key insights Christian provided: - YouTube works extremely well for high ticket B2B products like online courses, but making it work for low ticket consumer products is very difficult due to the economics. - While video is often seen as an awareness product, it can drive performance when you adopt the right creative approach and media buying tactics. - Instead of aiming for a high view-through rate, build a creative that will find the right target audience. If you're an ecommerce marketer struggling to make YouTube work, make sure to watch Christian's full insights in our latest episode below! 👇 Watch Full Episode: https://lnkd.in/eUN_ZQmk Let me know your biggest challenges around YouTube ads and low ticket products in the comments!

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