Journal of Interactive Marketing’s Post

New Journal of Interactive Marketing article available: "The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness" Read it here: https://buff.ly/3OMtL7b Authors: Evert de Haan #adblocking #ads #advertising #advertisingresearch #marketing #marketingresearch #brandmentions #mousetracking #onlineadvertising #onlineads University of Groningen

This week in COMM231 we viewed several different ads that got lost in their idea and the message became difficult to translate. Here I have found an article that explains what a good creative ad should look like and how if done correctly, can be extremely effective. #COMM231 https://lnkd.in/gaKHcyN8

Your brand, front and center! Advertising on our interactive digital directories ensures you're exactly where your customers are looking. 🌟👀 #MagicKiosks #gscia #DigitalAdvertising #Innovation #GreaterNewHaven #NewHavenCT #LocalBusiness #NewHavenBusinesses #AdvertisingOpportunity #BrandAwareness #BrandVisibility #CommunityEngagement #MarketingSolutions #LocalAdvertising #CostEffectiveAds

【Interactive Advertising Revolution: The Role of Digital Signage】 Transform your ads with interactive digital signage. From touch screens to real-time updates and personalized ads, discover how advertisers are enhancing the customer experience. Try it free for 30 days. https://lnkd.in/gstD2tty #DigitalSignage #AdvertisingInnovation

Ad agencies, advertising themselves. Fuller & Smith & Ross, 1948. "Advertising copy that must sell the industrial buyer is often judged in comparison with copy for other fields of selling. This is a mistake." #advertising #adsforadagencies

Interactive marketing refers to strategies and techniques that actively involve consumers in the marketing process. Learn more at: https://bit.ly/3ObL680 . . . #WSM #WallStreetMarketing #marketing #advertising #marketingnews #advertisingnews #marketingtrends #advertisingtrends #branding #digitalmarketing #onlinemarketing #marketingtips #marketingstrategy #marketingagency #marketingplan #marketingtools #marketinghacks⁠

Imagine your brand’s limited time offer promoted within your customer’s favorite content, authentic to the setting as a large poster or digital billboard and timed perfectly during your desired campaign flight. Or, tune-in messaging in a TV movie driving viewers to watch similar entertainment. Or, seasonal promotions in popular holiday programming. Virtual signage unlocks an expansive opportunity for brands to immerse themselves in-content with strategic precision that supports and amplifies existing campaign goals. Read more about it on my second Mirriad blog!

🔥 It's time to debunk a common misconception about advertising: the "set it and forget it" approach. 🚫 ❌ The truth is, successful advertising requires ongoing expertise and optimization. You need a skilled professional to fine-tune your ad accounts, design captivating creatives, craft compelling copy, and constantly refine your campaigns. ⏰ Don't fall into the trap of thinking that once your ads are set up, you can sit back and relax. 🛋️ Each week, you should introduce fresh creatives, test different approaches, and optimize every aspect of your campaigns. 🔄 At Dream of Digital, we understand the importance of continuous optimization. We have years of experience and a proven track record of delivering successful online advertising campaigns. We're here to help you achieve the same level of success. 💬 Reach out to us today! Send a message, and let's schedule a brief 5 to 10-minute call. We'll dive into your business, explore your goals, and discuss how we can elevate your advertising efforts. 🎯 Don't settle for mediocrity. Let us help you unlock the full potential of your advertising campaigns and drive exceptional results for your business. #AdvertisingMyths #ContinuousOptimization #ProvenExpertise #LetUsHelp #DreamOfDigital

In-content advertising comes in many forms. Virtual signage is not only an innovative and intelligent approach for marketers, it's a digital canvas that allows brands to spotlight timely campaign messaging and further KPIs. Learn how to unlock the power of virtual signage in our latest article written by Mirriad's Director of Integrated Marketing, Emily Oberkrieser. #virtuallyeverywhere #futureofadvertising #mirriad https://hubs.la/Q01-SvWw0

🔥 It's time to debunk a common misconception about advertising: the "set it and forget it" approach. 🚫 ❌ The truth is, successful advertising requires ongoing expertise and optimization. You need a skilled professional to fine-tune your ad accounts, design captivating creatives, craft compelling copy, and constantly refine your campaigns. ⏰ Don't fall into the trap of thinking that once your ads are set up, you can sit back and relax. 🛋️ Each week, you should introduce fresh creatives, test different approaches, and optimize every aspect of your campaigns. 🔄 At Dream of Digital, we understand the importance of continuous optimization. We have years of experience and a proven track record of delivering successful online advertising campaigns. We're here to help you achieve the same level of success. 💬 Reach out to us today! Send a message, and let's schedule a brief 5 to 10-minute call. We'll dive into your business, explore your goals, and discuss how we can elevate your advertising efforts. 🎯 Don't settle for mediocrity. Let us help you unlock the full potential of your advertising campaigns and drive exceptional results for your business. #AdvertisingMyths #ContinuousOptimization #ProvenExpertise #LetUsHelp #DreamOfDigital