Roger Dunn’s Post

#Media #marketing is the new profitable space for #tech #companies. The #ecosystem of logistics, payments & Tech is closing with ads. Also revenue comes from this system as sellers and brands invest in ads, hire all the platform services meanwhile customers purchase using own platform payments or credit.

Advertisers will spend a combined $1.23 billion on retail media in #Mexico and #Brazil this year. That’s more than double the amount spent two years ago, representing 8.4% and 11.7% of Brazil’s and Mexico’s digital ad markets, according to eMarketer's latest forecast. Amazon will meet its match in Mexico and Brazil, as each country’s largest retail ecommerce player by total sales volume, Mercado Libre’s foray into programmatic, display, and video advertising helped solidify its lead over Amazon and other local players like Walmart de México y Centroamérica (Walmex), Magazine Luiza, and americanas s.a. Insider Intelligence forecast Mercado Libre to account for nearly two-thirds of retail media ad dollars in Brazil this year. Although retail media ad spending on Amazon will grow by 29.8% to $89.1 million (BRL 460.1 million), it will struggle to reverse the decline in market share to Mercado Libre and other in-market players. #retailmedia #LATAM #retail #media #advertising #PPC #digitaladvertising #tech #adtech #technology #retailnews #southamerica #trends #argentina #colombia #peru #bolivia #venezuela #ecuador #guyana #paraguay #chile #uruguay #saopaulo #mexicocity #marketplace #marketplaces #shoppermarketing #trademarketing #FMCG #CPG #forecast Mercado Livre Brasil

Retail media’s growth is impressive. Its global ad spend is projected to reach $140 billion this year, marking an increase of 21.8% and outpacing nearly every other advertising channel. While Amazon currently leads the US market with an estimated 74.2% of retail media spend, its global share stands at 42%. This underscores the emerging strength of international powerhouses like Mercado Libre in LATAM and Alibaba Group in China, signaling a competitive and diversifying landscape. Reflecting on this, I recall the insights shared by Sean Summers, CMO of Mercado Libre, at last April's Rio Web Summit. He highlighted the flourishing retail and e-commerce market in Latin America, and the tremendous potential it holds. Today's staggering figures only serve to reinforce the observations made then. We can certainly expect to see disruptive technological solutions emerging from the LATAM region that will reshape the retail media landscape. #RetailMedia #AdSpend #Ecommerce

See #RetailMedia Ad Spend Forecast below - this category represents over 20% ($140+ Billion) of worldwide digital ad spend in 2024. Amazon #AMZN accounts for almost 75% of this media spend in the US, and almost 42% worldwide. Other key retail media players, like Mercado Libre in Latin America and Alibaba, JC.com, and Meituan in China will account for a lot of retail media business internationally. #Advertising #PerformanceMarketing #FirstPartyData #ROAS #ConsumerInsights #DigitalMarketing

🛍️ What is Retail Media? 📊 "Every channel of communication to engage the customer that you can use within the e-commerce environment" - alfonso asensio, Managing Director of Jellyfish #Japan. 🤔 Currently, e-commerce in Japan only has a 2.5% investment in retail media, but what exactly does retail media refer to? Using Amazon as an example, here are the retail media channels: 🌟 Sponsored product ads 🖼️ Display ads 📺 Prime Video 🔗 Affiliated Pages 🚀 What are the advantages of retail media that brands in Japan are missing out on? 📈 This is a closed environment, attribution and performance can be precisely measured. 📊 Using these channels within the Amazon ecosystem means you will have a clear picture of how well each ad is performing and your accurate return on ad spend (ROAS) 💸 #ecommercesolutions #marketing #advertisingandmarketing #marketingandadvertising #advertising #digitalmarketing #ecommerce Thank you to Joshua Grant, Anju Kajihara (Strömer), Victor Queiroz, Mona Ose, and Bryan Rios for making this happen. Special thanks to alfonso asensio for providing his insights! 👀 Want to learn more about #RetailMedia in Japan? Meet Alfonso and the Jellyfish team at the Tokyo Cookie Party on March 28th RSVP here: partech.tokyo

#europe Watch this space! In 2022, digital #retailmedia advertising spending worldwide increased by 11.3%, reaching 114.4 billion U.S. dollars. In the following six years, the spending is expected to keep growing but the growth will gradually slow down, to reach roughly 6% in 2028. And the Middle East is only starting to warm up! #saudi The retail media advertising spend worldwide would surpass 176 billion by 2028 according to Statista. To compare, #Amazon generated 37.7 billion dollars in ad sales worldwide in 2022.

📣 To unlock the vast potential in the #commerce landscape, we conducted a global survey with leaders from brands, agencies, retailers, and publishers: https://bit.ly/3weq8jw Key takeaways: 🔸Rethink #retailmedia beyond sponsored products. 🔸Publishers seek crucial connections with retailers. 🔸Resilient investment in the open web post-cookie changes. 🔸Japan and Korea's rapid retail media growth demands more inventory. 🔸Now's the time for retailers and diverse verticals to join the party. 🔸Streamlining measurement and budget management is key to category growth. Explore the future of #commercemedia now, with detailed findings by audience and region included!

#commercemedia will unite advertising in 2024. Check out how in Criteo's latest global survey with leaders from brands, agencies, retailers, and publishers. #retailmedia #programmatic #openweb #adtech

 🔥 Hot Sale is here! 🔥  As Mexico's premier online shopping event kicks off today, millions of shoppers are gearing up to take advantage of incredible discounts and promotions across a wide range of product categories Remember, timing is everything when it comes to Hot Sale success! Be sure to go all-in on advertising efforts, especially on the first and last days of the peak events. By strategically maximizing your visibility during these key periods, you can amplify your reach, drive traffic, and capitalize on the immense opportunities presented by Hot Sale. Get in touch today to learn how Andina Paid Media services can help you maximize sales  #HotSale #Ecommerce #RetailRevolution #PaidMedia #MexicoPaidMedia #Andinainspector #AmazonAds #Meliads

Here’s what’s happened the last two weeks in Retail and Commerce Media 🛒 💹 • Wolt has launched dedicated advertising options both for its local merchant partners (Wolt Ads for Merchants) and bigger international brands (Wolt Ads for Brands). The services are available across most of Wolt’s markets. https://lnkd.in/dacEZrKZ • Costco Wholesale plans to tap into the lucrative retail media and advertising market. The warehouse club intends to reinvest the extra advertising revenue into lower prices for its members, building on its commitment to share cost savings with its customers. https://lnkd.in/dMQ99Vks • Econsultancy has listed 15 stats that paint a picture of the growth in retail media networks and the context for it.  The article discusses the significant growth and importance of retail media networks in the marketing and e-commerce sectors, highlighting key statistics and trends from recent studies. With comparisons to traditional advertising channels like linear TV and insights into the challenges and strategies of brands and retailers, it emphasizes the burgeoning impact of retail media on overall advertising spend and the evolution of digital marketing practices in response to changes in data privacy and consumer behavior. https://lnkd.in/dUdegaGC • Skai's third annual State of Retail Media report was released. 2024 is shaping up to be a significant year for retail media as it grows in every direction — up the funnel, with more focus on video and CTV, the proliferation of off-site display ads, the adoption by non-endemic advertisers, innovative in-store opportunities, and partnerships with social publishers. https://lnkd.in/dBzXPS6g #retailmedianetworks #privacy #datacollaboration