Earlier this summer, our team in Amsterdam had an informative Lunch and Learn with our Dutch publisher partners at The Hoxton. Jeremy Pacome, Head of International Demand at GumGum EMEA, presented the Mindset Upfronts, highlighting the powerful combination of contextual, creative, and attention. The event concluded with a healthy discussion over lunch around the table. Thank you to everyone who joined us! 🌟📊🍽️ #gumgumemea #contextualadvertising
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Congrats to the semifinalists for Best of Weedmaps 2024! If you’ve been selected, here’s how to improve your chances of winning: You have from now until February 29th to encourage your customers to take action on your listing to help you win! ⭐️ Each order completed = 1 point Each order completed on a semifinalist dispensary or delivery listing will result in one vote for the retailer. Each semifinalist brand item in a completed order from any retailer listing (semifinalist or not) will result in one vote for the brand. ⭐️ Each Favorite = 1 point ⭐️ Each Review = 1 point Don’t forget to tag @weedmaps on social and use this link to help your customers find the Best of Weedmaps page faster and vote: https://lnkd.in/geAfF28F Check your email for more details.
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Did you miss out on GumGum's inaugural Mindset Upfronts in the UK? We've got you covered with some key tips and takeaways from those who attended! 🚀 #industryinsights #mindsetupfronts #digitaladvertising
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It's time for a digital revolution! We need to meet consumers in moments that matter. With GumGum's Mindset Platform™, reaching your audience has never been easier. Join the revolution and connect with your target audience today! #digitalrevolution #mindsetplatform #marketing #advertising
Did you miss out on GumGum's inaugural Mindset Upfronts in the UK? We've got you covered with some key tips and takeaways from those who attended! 🚀 #industryinsights #mindsetupfronts #digitaladvertising
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It's time for a digital revolution! We need to meet consumers in moments that matter. With GumGum's Mindset Platform™, reaching your audience has never been easier. Join the revolution and connect with your target audience today! #digitalrevolution #mindsetplatform #marketing #advertising
Did you miss out on GumGum's inaugural Mindset Upfronts in the UK? We've got you covered with some key tips and takeaways from those who attended! 🚀 #industryinsights #mindsetupfronts #digitaladvertising
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Remember when Ronaldo removed Coca-Cola bottles from a press conference table, causing a worldwide stir? Fevicol turned this moment into one of their legendary ads! Fevicol’s genius marketing strategy strikes again! They recreated the press conference scene, replacing Coke bottles with Fevicol bottles and the tagline: “Na bottle hategi, na valuation ghategi.” This hilarious and timely ad resonated deeply with the Indian audience. Key takeaways for brand practitioners: 1️⃣ Timely relevance: Capitalize on trending moments for maximum impact. 2️⃣ Relatability: Connect with the audience through familiar scenarios. 3️⃣ Clever humor: Use wit to create memorable and shareable content. #Fevicol #CreativeAdvertising #ViralMarketing #Ronaldo #CokeIncident #IndianMarketing
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💢Fellow Leaders+Network Let's Step Up! Very unfortunate. Yet another story of a good product and good people impacted by unsustainable practices a few individual decision makers. I compete in this space but have no issues acknowledging that they have a good liquid. Biggest callout is the workforce. Similar to Bang, don't waste time dissecting all the things that BioSteel could have done better...I'm asking my network that when these employees reach out to look for roles, don't hesitate to give them a look. A company in protection does not mean it's defective across all levels. Any associates looking for roles or recommendations, don't hesitate to reach out. I'll personally help where I can. #support #workforcecallout #opportunities
Canadian sports drink brand BioSteel is heading for a court-supervised sale after parent company Canopy Growth's decision to cut ties amidst painful cash burn and growing losses. https://lnkd.in/gEij4zMS
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Last night's poppi Ad was exactly how brands should be leveraging big activation moments like the Super Bowl. 1. It quickly drew your interest with big ideas (history of human progress) 2. Demonstrated self-awareness (soda is a dirty word) 3. Paved the path for a mindset shift (soda is healthy and here to stay) 4. Complemented Real-Time Activities (viewers are drinking and socializing) That last point is HUGE. Immerse yourself in the world of the viewer, context matters. Healthy soda lives in the moment of a Super Bowl party. It starts conversations like, “I’ve been trying to quit soda, maybe I should try this”. By contrast, Pfizer was not a good fit for Super Bowl spots. No one wants to be reminded about cancer during the Big Game, even if it’s a positive spin. It’s a mood killer at a party and kind of awkward. poppi is fun and light. What Super Bowl media should be. Well done PepsiCo
The Future of Soda is Now | Poppi Super Bowl LVIII 2024 Commercial
https://www.youtube.com/
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Founder, VisionMark Consulting | Senior Sponsorship Consultant | Sports, Entertainment and Nonprofit Marketing | Measurement Specialist | Marketing Analytics
Interesting info graphic from the smart folks at SponsorUnited on the growing non-alcoholic beer #sponsorships market. I never would have guessed that NA specialty brand Athletic Beer is more active than the big boys like The HEINEKEN Company and Anheuser-Busch. The article is linked here https://lnkd.in/ggfx_NKw #sportsmarketing #beerindustry
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Weetabix has launched a new on-pack promotion offering shoppers the chance to win a smart watch every day by scanning the QR code on select varieties. Participants can also win thousands of Weetabix-branded footballs and gain access to the 'Great Starts Game Plan' hub, featuring advice from nutritionists working with England Men’s and Women’s teams. The promotion is live until 31 July and includes Weetabix Original, Banana, Chocolate, and Protein varieties. This is a great promotion for a number of reasons: Leveraging the Euro 2024: With England and Scotland participating in the tournament, the promotion aligns with the buzzing summer of football, providing a unique opportunity to engage football fans and health-conscious consumers. Simple Participation Mechanic: The use of QR codes offers a convenient and straightforward method for participation, enhancing the overall customer experience and increasing engagement. Attractive Rewards: The chance to win a smart watch daily and access valuable advice from nutritionists adds significant value to the promotion, making it compelling for consumers and setting the brand apart from competitors on store shelves. #onpackpromotions #QRpromotions #weetabixpromotions #salespromotions
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Weetabix has launched a new on-pack promotion offering shoppers the chance to win a smart watch every day by scanning the QR code on select varieties. Participants can also win thousands of Weetabix-branded footballs and gain access to the 'Great Starts Game Plan' hub, featuring advice from nutritionists working with England Men’s and Women’s teams. The promotion is live until 31 July and includes Weetabix Original, Banana, Chocolate, and Protein varieties. This is a great promotion for a number of reasons: Leveraging the Euro 2024: With England and Scotland participating in the tournament, the promotion aligns with the buzzing summer of football, providing a unique opportunity to engage football fans and health-conscious consumers. Simple Participation Mechanic: The use of QR codes offers a convenient and straightforward method for participation, enhancing the overall customer experience and increasing engagement. Attractive Rewards: The chance to win a smart watch daily and access valuable advice from nutritionists adds significant value to the promotion, making it compelling for consumers and setting the brand apart from competitors on store shelves. #onpackpromotions #QRpromotions #weetabixpromotions #salespromotions
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