Journal of Interactive Marketing

New research from American Marketing Association's Journal of Interactive Marketing! The authors analyze engagement behaviors across 516 Instagram stories and identify distinct social media content “recipes” that drive successful engagement. 

If you know an influencer or company on Instagram trying to increase their engagement, this article is very helpful. Some key takeaways: - Expressing emotions facially drives consumer engagement, but expressing emotions textually (words like love, nice, sweet, hurt, ugly, etc.) has little impact. - The size of the social media influencer's network affects when emotions should be utilized, especially with branded content. For example, having high emotional content while highlighting a brand at lower follower counts will negatively impact consumer engagement. - As a social media influencer's community grows, the use of emotions by the influencer and their community grows. This increases engagement. - Negative emotions (as long as not over-the-top or too often) are better at driving consumer engagement and are "often effective in ameliorating consumer discomfort (e.g., anxiety, dissonance." Journal of Interactive Marketing Bennie F. Johnson Matt Weingarden Steven Holiday Jameson Hayes Yang Zhou (couldn't find Yuanwei Lyu on LinkedIn) https://lnkd.in/gBip5zuP

Vrije Universiteit Amsterdam (VU Amsterdam) at the AMA-Sheth Doctoral Consortium   This year, our #Marketing department at Vrije Universiteit Amsterdam selected Fabienne Krywuczky to attend the AMA-Sheth Doctoral Consortium at Alliance Manchester Business School - the premier doctoral consortium in the marketing discipline! This unique event allows one PhD candidate from each of the top 100 schools worldwide to learn from faculty scholars who have made significant contributions to the field.   Our department was particularly proud to see Fabienne’s engagement at the event, where she delivered a speech on behalf of all PhD candidates, expressing gratitude to the faculty group and organizers for their efforts and support throughout the event.   Dennis Herhausen co-organized a workshop for the PhD candidates on “Navigating #Endogeneity”, together with Florian Dost, Dominik Papies, and Peter Ebbes.   Peeter Verlegh represented the Journal of Interactive Marketing in a workshop on the publishing process, together with Arvind Rangaswamy.   In addition, the attending candidates were given the incredible opportunity to learn from top scholars in small research groups and workshops and ask questions to the #legends of our field, including Sandy Jap, Linda Price, Ajay K., Punam Keller, Rajan Varadarajan, and Leigh McAlister.   Moreover, other impactful journals in marketing provided PhD candidates with firsthand insights, represented by Bernd SCHMITT(Journal of Consumer Research), Rebecca Hamilton (Journal of Marketing Research), Cait Lamberton and Detelina Marinova (Journal of Marketing), Stephanie Noble and Charles Noble (Journal of the Academy of Marketing Science), Puneet Manchanda (Marketing Science), Martin Schreier (IJRM - International Journal of Research in Marketing), Katrijn Gielens (Journal of Retailing), and Ming-Hui Huang (Journal of Service Research).   We would like to thank the organizers, Magda Hassan, Heiner Evanschitzky, and Matti Jaakkola, for setting up this amazing event. We look forward to providing this enriching opportunity to our next PhD candidate in the coming year!    #AMAShethManchester #AMA #marketingwithpurpose #vu #research

When chatbots fail, customers are more likely to blame the company rather than the chatbot, unlike with human agents. This is what emerges from a study by Pavone et al. (2022) in the Journal of Interactive Marketing. This is because chatbots are seen as lacking control and intentionality, shifting responsibility to the company. Additionally, when chatbots are perceived to act with intention and humanlike features, customers are more forgiving and respond similarly to how they would with human agents. Link to the paper: https://lnkd.in/dU5AtA63

New Journal of Interactive Marketing article available: "Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors" Read it here: https://buff.ly/3XjNwri Authors: Sara Lapresta Romero, Larissa Becker, Blanca Hernandez, Harri Terho, José L. Franco #socialmediaengagement #socialcontent #contentmarketing #marketingresearch

The American Marketing Association is deeply grateful to Journal of Interactive Marketing editors Arvind Rangaswamy and Sonja Gensler for their incredible stewardship of the journal! ⬇ Arvind and Sonja were instrumental in bringing JNM into the AMA family of journals, and we couldn't be more excited about what lies ahead 👏👏👏 In their final editorial, the outgoing editors reflect on the past, present, and future of the journal by: • outlining the most popular research topics and articles in the past few years • giving advice for authors to excel in the JNM review process • celebrating recent increases in Impact Factor and manuscript submission numbers • discussing what's ahead for the journal, including cutting-edge research topics and methods Read the full editorial here: https://lnkd.in/dFxX4EGY #MarketingAcad #academicjournals #researchimpact #academia

Thorsten Hennig-Thurau is an academic pioneer in respect to #virtualreality and the #metaverse. His award-winning (Jagdish N. Sheth Best JAMS Article Award 2023) JAMS paper together with Dorothea N. Aliman, Alina Herting, Gerrit Cziehso, Marc Linder, and Raoul Kübler on social #interactions in the metaverse is intriguing. In his latest Journal of Interactive Marketing paper, he, Alina Herting, and David Jütte shed light on the impact of Metaverse trials on #consumers’ usage and #purchase intentions of #vr headsets. They find that access to VR headsets as part of a metaverse trial increases consumers' intention to use VR headsets in the future, while it decreases their purchases intentions. The authors conclude that "the lack of a positive net utility when taking into account acquisition costs and usage barriers, such as the lack of a strong installed base (i.e., friends, relatives, and colleagues who also use the system), appears to limit the growth rate of VR headsets as well as the benefits a metaverse trial can create in the foreseeable future, as long as no fundamental changes take place." Study links in the first comment. eXperimental Reality Lab Marketing Center Münster  

New Journal of Interactive Marketing article available: "How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?" Read it here: https://buff.ly/3wSfj7B Authors: Xinyu Chang, Hualu Zheng, Shuai Yang, Lu Huang, William T. Ross Jr. #advertising #decisionmaking #pricing #marketingresearch

Happy to share that my work with Alex Chaudhry and Erya OUYANG on the engagement impact of Twitch's community gifting feature (subscriptions bought buy a viewer that are randomly allocated among a streamer's community) found a home at Journal of Interactive Marketing! This was a fun project that greatly improved my understanding of modern internet slang and served as a convenient excuse to watch countless hours of livestreams (SangahNoona was my favorite channel). I'm especially happy for Erya who began working on this project during her first year at Temple. She's got some really cool work cooking in the pipeline using multi-modal deep learning methods to analyze social media content and plans to be on the academic job market this summer! A little blog I wrote about the work, for those interested: https://lnkd.in/gu3-r9Zm

🏆 The paper "Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media" is the winner of the 2023 Journal of Interactive Marketing Best Paper Award. ✨ We congratulate our professor, Elisa Montaguti, who co-authored the paper. ✅ Learn more about the paper ➡ https://lnkd.in/gZHgZRHH) #disaunibo #disareresearch #paper #prize #socialmedia #customers #brand #award #bestpaper