STEP MARKETING

4 key trends driving the evolution of #search — from Philipp Schindler at Google Marketing Live 2024  🥁 ----- ⭐ 1. Search queries are getting longer and more specific According to Google, the volume of searches with five or more words is growing faster than the volume of shorter queries. To illustrate, while not so long ago someone looking for running shoes might have queried “men’s running shoes”, a more modern search might look like: “how to pick the right men’s running shoe for beginners with high arches”. ⭐ 2. Searches are getting more complex While complex searches traditionally entailed a more progressive or layered approach to getting information, today, people are seeking direct answers to multi-level questions like: “what are good options for a day out in Dallas with the kids? And recommend some ice cream shops near each option”.  ⭐ 3. Searches are expanding beyond words Google reported 12 million visual searches per month using #Lens, with more innovation in the pipeline, including #CircletoSearch, which will allow you to circle anything on your screen (including a screenshot) to launch a search for it! ⭐ 4. Searches are increasingly triggers for exploration More and more, we are using the search bar to explore topics at a broad level — things like: “outfit ideas”, “best places to eat with kids”, and “rainy day activities”. ----- Of course, these trends present brands with new challenges, and more importantly with new opportunities to lean into, many of which by leveraging #GenAI 🤖 Discover the roundup of announcements from #GML2024 below👇 https://lnkd.in/eRZyE4Sr Need help making sense of it all. STEP MARKETING is here to assist 🤝

3 reasons why your business needs an e-commerce strategy. . . . Reach new heights with STEP! 🚀 Like & Follow here 👇 https://lnkd.in/gvCvK6rP #business #marketing #ecommerce #digital #retail #DTC

Why Consumer Psychology Matters 🛍🧠 https://lnkd.in/eMPrmKTu

Teamwork makes the dream work! 🤝 Explore the critical roles and structure to build a high-performing digital marketing team 👇 https://lnkd.in/e588bX8h

Outsourcing vs. internalizing online media management - Pros and cons 👇 https://lnkd.in/eWYcaszV #digitalmarketing #ecommerce

In April 2023, STEP made its debut with the mission of helping companies level up their marketing. It’s been a true privilege to work with brands and leaders across a variety of industries, including: footwear and apparel, home decor, jewelry, cannabis, music, automotive, and transportation. Together we’ve created content and websites, launched products and channels, and increased revenue and profits. And through it all, we’ve had lots of fun! As we close the chapter on a transformative first year, here are some things in the plan for year two… Read more: https://lnkd.in/e9mm953a