Ilhan Zengin’s Post

> #Desi_Company! Meet Ms Nadia Chauhan, Chief Marketing Officer and Joint Managing Director of Parle Agro, the woman who behind the Frooti and Appy Fizz's recent success, and whose aim-ambition-aspiration is one! Parle Agro to be on the "1" position. It's witnessing itself that She had completely changed the pattern of marketing of the #Parle_Agro products. She not only understood the scenario of market, and potential, .... (internal factors and external factors) but also went ahead, took bold decisions in the area of marketing, made the company invest on, and put efforts on price, place, and promotion of Parle Agro products. By doing so, and the things all fell in proper place for the company, The company earned a good amount of profits. She was in the news in the recent time. Surprising-Interesting things are; Parle Agro, its advertisements were appeared on TV strategically, was maintained the same consistency throughout the IPL season 2023. The advertisements were new, and had consistency. The company has been marketing-promoting its products by Allu Arjun, Alia Bhatt (earlier) Ranveer Singh, Ram Charan, NTR, & Kriti Sanon (now). Perhaps, never have it ever happened in the history of Parle Agro. She made it happened endorsing the products by Southern Superstars Allu Arjun, NTR and Ram Charan. Not one but with three, so as to catch the consumers, and connect the products with the consumers. (Strike While The Iron Is Hot) Now, Coming Soon! Festivals+Cricket Asia Cup+Cricket World Cup+Festivals are around the corner. One after the another, obviously! Public to be on a spendy-celebration-happy mode. I am sure, she'll up, doing something, must be coming up with something👌stuff with the captivating advertisements, to be on a targeted position in the market. The Indian press (TV+Print+Digital) as well as social media named her as one of the successful businesswomen of India. > #Desi_Leader_Boss! Ms Nadia Chauhan!👏🏅👏

In 1993, 𝐂𝐨𝐜𝐚-𝐂𝐨𝐥𝐚 embarked on a remarkable journey to capture the hearts of millions in India. 🚀 With a solid marketing strategy in place, they paved the way for success. Let's delve into the steps that made this campaign a triumph! 💥 1️⃣ 𝐋𝐨𝐜𝐚𝐥𝐢𝐳𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Coca-Cola understood the importance of understanding Indian culture and tailored their marketing to resonate with the diverse population. From regional festivals to Bollywood collaborations, they embraced the beauty of India's heritage. 🌟 2️⃣ 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐧𝐠 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐬: Recognizing the power of emotions, Coca-Cola positioned themselves as a brand that brings people together. Their heartwarming commercials showcased the joy of sharing moments with loved ones, striking a chord with consumers. ❤️ 3️⃣ 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐚𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲: To penetrate a price-sensitive market, Coca-Cola introduced smaller, more affordable packaging options. By making their products accessible to everyone, they ensured that Coca-Cola became a part of daily lives across India. 💲 4️⃣ 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐥𝐨𝐜𝐚𝐥 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬: Collaborating with influential figures in various regions, Coca-Cola amplified their message and gained credibility. By leveraging the reach and influence of these influencers, they created a strong bond with their target audience. 🤝 5️⃣ 𝐅𝐨𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Coca-Cola's commitment to sustainability won the hearts of eco-conscious consumers. They implemented initiatives to recycle plastic bottles and reduce their carbon footprint, earning admiration and loyalty from environmentally conscious individuals. 🌍 6️⃣ 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐢𝐧𝐠 𝐬𝐨𝐜𝐢𝐚𝐥 𝐜𝐚𝐮𝐬𝐞𝐬: Coca-Cola went beyond just selling beverages; they took a stand on significant social issues. By supporting initiatives like education, women empowerment, and rural development, they became a brand that people admired for their positive impact. 👏 🤔 What steps do you think were the most impactful? Share your thoughts below and let's start a discussion! 🗣️✨ #MarketingStrategy #BrandLocalization #CocaColaSuccessStory #PowerOfEmotions #marketinganalytics #marketingcareers #marketing #mba #management #marketingstrategy #customercentricity #SocialMediaMarketing  #customerservice #sales #marketing #customerengagement #loyalty #nps #onlineshopping #cocacola  #digitalmarketing #india #businessgrowth #marketingsuccess #socialmedia #growth #facebook #instagram #success #engagement 

In today’s competitive business landscape, where products are at the forefront of every brand, establishing a strong brand identity has become crucial for success. Sriram Padmanabhan - Marketing Director Danone India shares an insightful piece in AdGully shedding light on the role of storytelling in cultivating brand loyalty beyond products  Dive into the article here: https://shorturl.at/cnAQV #DanoneIndia #LifeAtDanone #DanoneInNews #OnePlanetOneHealth #OPOH

"You never know the worth of water until the taps run dry. " Hindustan Unilever's "The Shower" ad was released in India in December 2018. The ad is part of the company's "Start A Little Good" initiative, which promotes the value of water in villages that are water-starved. Looking at this ad I thought it's the situation what most of the people facing now. So i thought of sharing it. Think about it how an advertisement can influence the people...! #hindustanunileverlimited #hul #marketing #advertisements #waterpreservation #waterconservation #watercrisis #strategies #thinking #savewater #theshower #sales #developments #innovation #saveearth #water #scarcity #management #goodinitiative #kristujayanticollege Dr. John william

Why did Coca-Cola India launch a 'Masala' flavor in India? It's not just a marketing gimmick; it's a prime example of how understanding local markets can unlock incredible growth opportunities. We often get caught up in the allure of global reach and standardized strategies, assuming that what works in one place will automatically work everywhere else. But the reality is far more nuanced. Consumer preferences, cultural sensitivities, and economic conditions vary significantly from region to region. Ignoring these local insights can lead to costly missteps, missed opportunities, and even brand damage. Conversely, embracing local market insights can be a game-changer. When you truly understand your target audience, you can tailor your products, services, and #marketing messages to resonate deeply with them. Think of how LAYS launched 'India's Magic Masala' flavor, capturing the essence of Indian spices, or how Maggi noodles adapted their taste to suit regional preferences across India. These aren't just isolated cases; they're examples of how #FMCG brands can thrive by understanding and catering to the unique tastes of different markets. But gathering local market insights isn't always straightforward. It requires a multi-pronged approach, combining in-depth #research with on-the-ground #experience. Engaging with local communities, conducting surveys, and partnering with local experts are all invaluable tools in this process. At our company NextG Apex India Pvt Ltd, we've witnessed firsthand the transformative power of local market intelligence. We've helped clients navigate complex regulatory landscapes, identify untapped opportunities, and execute offline #distribution, #sampling, and #execution strategies that speak directly to the hearts and minds of their #targetaudience. Leveraging local insights isn't just about adapting your offerings; it's about building a deeper connection with your customers. It's about showing them that you understand their needs, their #culture, and their #values. This, in turn, can foster #loyalty, #advocacy, and long-term #growth. I'm curious to hear your thoughts on this topic. How do you approach local #marketresearch in your own ventures? What strategies have you found effective in tailoring your offerings to different regions or demographics? Share your experiences and insights in the comments below. Let's learn from each other and continue the conversation about the power of local market knowledge. #business #localmarket #research #brandexpansion #nextgapex

MARCOM Analysis of Boost ' Boost is the secret of my energy ' Boost has always strived to become the voice of aspiring athletes regardless of their gender or their background. At the end of the day, Cricket like any other sport, requires hard work, perseverance, and stamina to win. With this campaign, we want to tell the world that there’s more to this game than meets the eye. Currently, it is available in multiple flavors including ‘Chocoeclairs’ which enhances the chocolaty taste and ‘Choconut’ to bring out the nutty flavor in the drink. Boost has also launched nutritious biscuits named “Boost Bites” to bolster its product range and enter the solid nutrition category. •Targeted Audience: *Boost claims to provide three times more stamina to its target segment of children between six to eighteen years of age. •Objectives : * Promoting the Boost Energy Drink brand * Increasing brand recall * Driving product trial and purchase * Differentiating from competitors * Engaging with the target audience •USP : * Enhanced Energy Boost * Unique Formula * Improved Focus and Alertness: * Refreshing Taste * Trusted Brand By emphasizing these unique attributes, the "Secret of my energy" ad campaign distinguishes Boost Energy Drink from its competitors, they claims to contain Vitamin A, B1, C, D, Iron, Calcium, Magnesium, Iodine, Copper and Zinc along with Protein in powder form among other vital nutrients that are important for all-round physical and mental development of children. •IMC : * Television Commercials: * Digital Advertising: * Social Media Campaigns: * Outdoor Advertising: * Retail Promotions: * Public Relations: The superstars of the game like Kapil Dev, Sachin Tendulkar, Virendra Shewag, Mahendra Singh Dhoni and Virat Kohli have promoted the brand during their playing careers. Currently, M. S. Dhoni and Virat kohli can be seen regularly in the various media platforms endorsing the value of consuming Boost to the public. •Message Source: The Datas are available at their own websites and other journals, And Most of the information was known because of the personal consumption of a long time. #Akshayanand #boost #hindustanunilever #unilever #MBA22_24 #MBAOctober2023 #IntegratedMarketingCommunication #IMC #EKTA Dr. Sudeep B. Chandramana MACFAST (Mar Athanasios College for Advanced Studies Tiruvalla) Unilever

#TimesNowSummit2024 | Get ready to be inspired by Jean Touboul, CEO of Pernod Ricard India, at the Times Now Summit as he shares his vision for sustainable growth in the beverage industry and the role of innovation in driving India's unstoppable spirit. Dream Sports Pernod Ricard India Maruti Suzuki India Limited #TNSUMMIT2024 #TimesNow

🚀 3 Strategies for Brand Success applied by Cadburys to conquer India 🚀 Hey fellow brand enthusiasts! Today, let's dive into the winning playbook of one of our favorite brands: Cadbury. 🍫✨ They've mastered the art of increasing business through strategic moves that any brand can learn from. Here's the scoop: 1️⃣ Expanding Your Reach: Cadbury didn't settle for their existing audience; they expanded it. They tapped into Young TG (15 to 30 years). Remember their iconic "Kuch Khas Hai Zindagi Mein" campaign? By targeting the youth back in the '90s, they tapped into a whole new demographic, unlocking fresh opportunities for growth. 2️⃣ Enhancing Product Usage: Ever noticed how Cadbury seamlessly integrated into everyday moments of joy? From "Kiss me... Close your Eyes" to "Kuch Meetha Ho Jaye," they became synonymous with expressions of love and celebration. They were successful in breaking “Sweets Market in India” 3️⃣ Diversifying Your Offerings: Cadbury didn't stop at just Dairy Milk; they expanded their product portfolio to cater to varying consumer needs and preferences. They offered products from Rs.5 to Rs. 300 ensuring they captured every segment of the market. With products like Perk, Shots, Celebration Packs, Silk, etc. So, what can we learn from Cadbury's playbook? It's simple: To increase business, focus on expanding your audience, enhancing product usage, and diversifying your offerings. Ready to take your brand to the next level? Let's chat! 🌟 #BrandStrategy #BusinessGrowth #CadburySuccess Feel free to engage with your thoughts and experiences! Let's spark some insightful conversations. 💬✨

Happy rakshabandhan to all and happy "kuchh meetha ho jaaye" 🍫 ad to all. Yes,sometimes I feel without such ads the festivities seems less festive, and I think we're more accustomed to see some advertisement from Cadbury on every festival than that of our brother gifting us something in return of Rakshasutra✨, obviously we are, may be because marketers of the brand know which bell to ring, which spot to hit and the best timing as well. It highlights the power of strategic marketing in hitting the right chords with customers. In today's dynamic business landscape, successful marketing involves a deep understanding of consumer behavior and preferences. Effective marketing goes beyond generic outreach; it's about identifying the precise pain points, desires, and aspirations of your target audience. By doing so, businesses can tailor their messages and offerings to resonate on a personal level. This approach not only boosts engagement but also cultivates brand loyalty. It also emphasizes the importance of adaptability. Markets evolve, and so do consumer preferences. What may hit the mark today might fall flat tomorrow. Therefore, continuous market research and a willingness to innovate are paramount. In essence it's the ability to accurately identify and address consumer needs through tailored strategies, technological insights, and an unwavering commitment to staying relevant. Just the way Amul, Cadbury and such other brands does it, also making the right connection with the customers. #rakshabandhan #rakshabandhan2023 #marketing #marketingandadvertising #work #cadbury #dairymilk #marketingcareers #marketingdigital #marketingworld

“Remember, a brand is a promise, but the product experience is the proof of that promise.” We had the privilege of hosting Mr. Swapnil S Kumar, GM - Below the line Marketing at Pernod Ricard India for an insightful session on Brand equity management. The origin of the term "branding" is in cattle branding when, in the past, people used to brand their cattle with their initials to differentiate them. This intriguing history of branding was just a nugget to set the stage for understanding its importance in today's market. Mr. Kumar emphasized that branding is not only about tangible value but also about creating intangible value that makes your product or service not only stand out in the market but also create enough love to drive consumer choice. It's about crafting a unique impression, a promise, and a story in the consumer's mind that drives them to choose your brand over others. He illustrated this concept using Pernod Ricard's diverse brand portfolio, which includes brands like Imperial Blue, Blenders Pride, Absolut, and Chivas Regal. Each brand caters to a different consumer segment and occasion, showcasing the power of effective brand differentiation. Mr. Kumar also highlighted the importance of aligning a brand's role in the portfolio with its market strategy. It's about giving people reasons to choose your product over others, and this requires a strategic approach. We are excited to apply these learnings to our work and continue exploring the fascinating world of branding. Thank You Mr. Kumar, for an enlightening session!✨ #sdabocconiasiacenter #sdabocconi #guestlecture #bschool #brandmanagement #branding #mba #bocconi