16 hours of stage content wrapped up in less than a minute. OMR it was a blast! 🙌 Our key takeaways from a #RetailMedia perspective: 👉 First-party #data is crucial, emphasizing both its quantity and quality. 👉 #AI promises to streamline various tasks, extending beyond campaign delivery. 👉 #OOH and #InStore advertising are poised to become influential channels for raising awareness. 👉 Start with lower-funnel campaigns and gradually progress upward through the #funnel. 👉The future lies in self-service solutions. 🎬 Victor Mansaré Michael Hauk Fabio Faebss
MediaMarktSaturn Retail Media’s Post
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#ai can be a great tool to localize your out of home creative at scale. The end goal --> creating a meaningful connection with our audience. #ooh #dooh #outdooradvertising
AI has taken the world by storm and has integrated into the OOH space in a dynamic & robust way. Ad Age delved into the hot topic with our CEO about how the technology is revamping the industry, touching on best practices and the value it adds for campaigns. Scan the QR code to read the article 📰 https://lnkd.in/g39T6gqz #iconicmedia #ooh #advertising #adage #ai Kevin Bartanian
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The time is now! Ad Board’s AI Audience Engine is here, to help you excel. #adboard #advertising #OOH #adsforrealpeople #Audiences #AI #AdsSeenByRealPeople #Heartbeats
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Insights on marketing in times of economic challenges that would be of the essence to OOH in an omni-channel marketing scenario Sandro Okropiridze | STORI AI Check this out: https://lnkd.in/dXBDXudV #ooh #marketingstrategy #diversification #budgetmarketing #storytelling #consumerengagement
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The latest 3D marketing strategy. . . . . . . .#poterbymedia #socialmedia #socialmediamarketing #3dmarketing #ai #ooh #oohadvertising #oohmygod #contentmarketing #contentcreation #contentmarketing
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Experienced entrepreneur, marketing leader, and generative creator focused on go-to-market, thought leadership, performance, and brand marketing.
🤖🤖 🤖🤖 If innovation is your love language in advertising, this case study will be of interest to you. Nickelytics partnership with Ad Council for the Pets and People Together campaign utilized Kiwibot delivery robots as an advertising medium. They made a lot of buzz in DC. Learn more Pets and People Together Campaign Case Study - Nickelytics https://bit.ly/47cfOFr #theyearoftherobot #businessinnovation #ooh #mobilityadvertising #oohads #oohmarketing #nickelytics
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By leveraging our cutting-edge automated planning and buying platforms, IMMERSIVE, alongside sophisticated location intelligence powered by data-driven insights and advanced machine learning algorithms, Connect OOH delivers strategic solutions that transcend traditional Out-of-Home (OOH) advertising. Our approach enables us to not only reach targeted audiences with pinpoint accuracy but also to quantify and measure the impact of each campaign with unparalleled precision. Through this strategic fusion of technology and intelligence, Connect OOH empowers brands to achieve their marketing objectives with measurable results, driving meaningful engagement and maximizing ROI in the ever-evolving landscape of advertising. #connectooh #brand #success #team #connections #connect #business #network #india #media #mediaagency #mediaindustry #ooh #oohadvertising #oohmedia #motivation #digitalmarketing #marketing #advertisingandmarketing #contentmarketing #management #marketing #brands #engagement #work #experience #billboards #locationintelligence #technology #digital #data #artificialintelligence #AI
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Head of Digital Strategy | Senior Product Management Leader | Digital User Experience & Marketer | Automotive | P&L Owner | Agilist | DEI Proponent
Data and AI are integral to the out-of-home (OOH) media industry, but how can advertisers best use them to improve engagement and increase efficiencies? Get the expert insights you need to solve for OOH challenges with technology in our latest infographic. https://okt.to/XQ3zaY
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Use your ads not just to generate awareness. Ads at the airport can add value by using helpful elements. With GCash’s use of this spot, they also provide helpful information for those traveling abroad. It’s these little things that make a flight for passengers a little smoother, and they’ll thank you for it. #DigichivePH #bestplaceforyourad #airportads #marketing #airportmarketing #airportadvertising #innovationadvertising #therightadspace #brandbuilding #bestadspots #oohadvertising #ooh #brandawareness
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PSA: Big fan of #AI over here. I think the pros far outweigh the cons when it comes to #advertising & #marketing. PSA 2: #OOH needs the human touch. It needs the person behind the machine. The anecdotal experience. The market expertise. The relationships. You truly need the industry expert. Ad tech has revolutionized so much in the world of OOH. Faster RFPing, audience-based planning, measurable solutions. Blending data driven insights with strategy. You cannot deny the importance of ad tech - and AI. Ultimately at the end of the day - if you don’t have someone who truly knows the channel behind that ad tech you’re doing yourself a disservice. You’re hurting your brand. You’re jeopardizing your campaign. You’re ending up with a poorly devised go to market strategy. Your brand will end up on a billboard behind a tree because it indexed highest vs your core demo - and that’s what ad tech told you to buy. There’s an episode of The Office where Michael Scott is so reliant on GPS that he ONLY listens to the navigation system while driving to a meeting. Ultimately he ends up driving into a lake because GPS sent him that way. When you’re looking at OOH as a channel - don’t be blinded by buzzwords, ad tech or automation. Find your expert first. Make sure they have the right tools second. Go from there. PSA 3: When spending in the channel ask about true OOH experience. There's a ton of great specialists out there. Leverage them. #advertising #marketing #branding #agencies #OOH #DOOH #Digital #AdTech #Automation #TheOffice #work
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3 business verticals of InfiniteG Media. We consult to build your business with a focus on growth. Connect with us for a chat or write to enquiry@infinitegmedia.com #businessconsulting #marketingconsulting #marketing #media #OOH #AI #idolive #digitalmarketing #contentcreation #businessdevelopment #BD #consultancy #salesandmarketing #sales
Content Creator bei MediaMarktSaturn
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