Marischa Martens

Payouts to German Artists Quadrupled 📈 In the course of our All Music Friday convention today, we published new local payout data for the German market: 💰 More than 1000 German artists have received more than 50,000 euros in royalties from Spotify alone in 2023. This means that the number of German artists who have reached this level in terms of royalties from Spotify has more than quadrupled since 2017. 💰 The total share of German creatives in the royalty pot was also published: German artists earned more than 409 million euros in royalties from Spotify alone in 2023 - more than four times the amount achieved in 2017. 🔝 We also reported details on the importance of the domestic repertoire in the platform's day-to-day business: German artists were responsible for 73 percent of the tracks that were represented in the daily top 50 lists in Germany last year. 🔎 In addition, almost 9000 German artists and their songs were added to editorial playlists on Spotify and listeners discovered German acts for the first time on Spotify more than 6.7 billion times. https://lnkd.in/dh6WW2Sd

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Join us for the latest episode of DataConversations, where our hosts Danny and Michael are joined by Moritz von Sanden, a distinguished AdTech specialist and Head of Sales at Audience360. Moritz brings a wealth of knowledge from his extensive digital marketing and advertising career. In this episode, we cover: 1. Digital Marketing Evolution: Moritz shares his journey and insights on significant changes, current challenges, and the industry's future. 2. Transparency in AdTech: The importance of transparency in data usage and the impact of privacy changes on the industry. 3. From Hyper-Personalisation to Holistic Engagement: The shift from targeting audiences of one to a broader, more holistic view of audience engagement. 4. Collaboration and Future Trends: The critical role of collaboration within the industry and predictions for the next 12 months. Don't miss this insightful discussion on the past, present, and future of digital advertising! The episode is packed with valuable takeaways for anyone interested in the evolving world of AdTech and digital marketing. Links to listen to the full episode in the comments below. Have thoughts or suggestions for future episodes? We'd love to hear from you! Comment below or email us at podcast@dataco.ai. #DigitalMarketing #AdTech #DataTransparency #Podcast #MarketingInnovation

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Our CEO Lara recently sat down with HORIZONT to discuss the big shift AI is bringing to the marketing world. Klarna’s announcement of a 25% reduction in agency costs by 2025 has the industry buzzing. Their move towards AI-driven marketing and advertising strategies is pushing traditional agencies to rethink and innovate. Lara shared her perspective on this change, emphasizing that innovation and adaptation are key: "Agencies that fail to recognize the new opportunities and changing needs of clients will eventually disappear from the market. Innovative agencies will continue to benefit, and new players will emerge – and that's a good thing." We have always believed in disruptive change. AI is the obvious next step. Check out the article by Margaux Adam in German here. #Innovation #AI #Marketing #Advertising #PulseAdvertising #AgencyLife #FutureOfMarketing #Leadership

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In the lead-up to the IFH Media Day in fall 2024 in Germany, a pivotal session was held featuring Andreas Riekötter, Managing Director of IFH Media Analytics, and Maximilian Fuß from EMS European Media Sourcing, a media agency focussing on local media. This talk highlighted the pressing need for innovative strategies in offer communication, focusing on the intelligent integration of print-based and digital channels like leaflet delivery 📰, digital leaflets or geotargeted display ads 📱. ➡️Adapting to Market Fragmentation and Uncertainty: In the face of increased market fragmentation and uncertain times marked by multiple crises, EMS stresses the importance of a holistic approach to local media-mix planning. This strategy is geared towards identifying which channels perform best for specific types of clients, particularly retailers, ensuring that communication is both effective and efficient. ➡️Localized Media Strategies: The talk underscored the necessity of adopting a 'local lens' in media planning. This approach involves understanding and leveraging the unique characteristics of local markets to optimize media reach and engagement. It's about moving beyond a one-size-fits-all strategy and tailoring media efforts to specific local needs and preferences. ➡️Integration of Print and Digital Media: Despite the digital surge, print remains a potent medium, achieving substantial reach. However, the challenge lies in not just capturing but effectively engaging the audience through smart combinations of print and digital. Maximilian Fuß elaborated on the importance of not relying solely on broad reach but focusing on 'targeted reach' which ensures that promotional materials are seen by potential customers in proximity to the stores. ➡️Data-Driven Decision Making: A highlight of the session was the introduction of EMS’s proprietary tool, the Media Reach Maximizer. This tool integrates Media Mix Modeling with advanced data analytics, including machine learning, to optimize media strategies based on a myriad of factors like seasonality, advertisement refusal rates, and media affinities. ➡️Practical Application: A case study was presented where EMS used the Media Reach Maximizer for budget optimization in a retail scenario. The tool allowed for an analysis that led to significant savings while maintaining, if not increasing, customer visitation frequencies. This practical example showcased the potential of integrating analytical tools in media planning for enhanced efficiency and effectiveness. ➡️Future Outlook and Technologies: The discussion also ventured into the future of marketing communications, emphasizing the role of AI and cross-media strategies. There was a strong focus on how these technologies could be harnessed to further refine the integration of promotional channels, enhancing both reach and relevance. https://lnkd.in/dauGqeZy Andreas Riekötter Maximilian Fuß Bettina Krambo #print #digital #reach #performance

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Join Castoola at ANGA COM in Cologne Are you ready to r𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐓𝐕 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐚𝐧𝐝 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬? 🌟 Why partner with Castoola? 🌟 🔍 Beyond advertising 𝐂𝐚𝐭𝐜𝐡-𝐔𝐩 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Unlock new revenue streams by monetizing catch-up and on-demand services. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧: Promote your content effectively, enhancing viewer retention and increasing ratings. 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐀𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: From proactive brand safety measures to real-time campaign optimization and A/B testing, we manage ad operations, ensuring efficiency and scalability. 👥 Meet Our CEO, Filip Remskar: Filip will be at ANGA COM, sharing insights and exploring opportunities for collaboration. Connect with him to learn how Castoola can tailor its solutions to your specific needs and help you navigate the evolving landscape of TV advertising. 🚀 Take Action: Don't miss the chance to transform your advertising strategy and operational efficiency. Castoola seamlessly integrates traditional and digital advertising channels, ensuring safety, flexibility, and control over your advertising ecosystem. #ANGACOM #Castoola #TVAdvertising #Monetization #AdTech #TVoperators

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🌟 We are glad to be part of #MarketingTechMonitor and thanks Ralf Strauss for highlighting Teavaro as a beacon of clarity in the intricate landscape of ID Management and Data-Driven Marketing! 🌟 Your session of #MarketingTechMonitor2024 on cross-channel ID management was particularly insightful, addressing the pressing question: "Which standard will prevail?" The emphasis on owning a First-Party ID-Graph in real time: deterministic, cross-device, cross-domain is essential. An ID-Graph which is user-friendly and transparent.  Here are some key takeaways: 🔍 Reliance on Consent: Ensuring all tracking is based on explicit user consent. 🌐 Proliferation: Seamless proliferation of user identities across different channels. ⚙️ Activation and Attribution: Enabling precise activation and attribution of marketing efforts across various devices and sessions. We at Teavaro are committed to delivering solutions that empower businesses to navigate these complexities with ease and confidence. Thank you for the continued support and valuable insights! 🚀 #MarketingTech #IDManagement #DataDrivenMarketing #UserConsent #DigitalMarketing #AdTech #MarTech #IDGraph #Cookielessfuture

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OMR, one of Europe's largest marketing events, took place a couple of weeks ago. 🚀 The keynote speech given by the founder of OMR Philipp Westermeyer and the head of #content at OMR Roland Eisenbrand touched the topics of the state of (German) Internet and of course, the AI.      Mr. Eisenbrand posed a crucial question for companies and #brands regarding AI: What data do you have, and how can you protect it from misuse? He suggested considering whether you are allowing #GPT-Bot to scrape your website data to train their AI. Interestingly, companies like Amazon, Marriott International, DER SPIEGEL, IKEA, BBC, and The New York Times have already prohibited this. #BrandProtection #WebsiteSecurity #OMR24 What steps are you taking to protect your data? 💾 https://lnkd.in/e9TQBG2j

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Yesterday ProSiebenSat.1 Media SE published its quarterly results. The segment Commerce & Ventures concluded yet another very strong quarter with an adjusted EBITDA that even quadrupled compared to the first quarter of the previous year and overall dynamic growth throughout the portfolio. An astounding 20% YoY revenue growth, even 23% on a portfolio-adjusted basis, means the investment business of the media company contributed around half of ProSiebenSat.1 Group’s total turnover increase. In the first quarter of 2024 the portfolio and its teams achieved an adjusted EBITDA of 17 million euros versus 4 million euros in 2023, and 206 million in external revenues compared to 172 million euros last year. Especially the comparison platform Verivox GmbH and the online beauty retailer flaconi faced another extraordinarily strong quarter, generating 49%, respectively 27%, in revenue increase. Based on better advertising market conditions also our SevenVentures team increased the unit’s turnover by 4% in Q1 2024 compared to 2023. You can find more details in the slides from ProSiebenSat.1 Group’s results presentation. Aroundhome, FLOYT Mobility | billiger-mietwagen.de | CARIGAMI, CamperDays, Jochen Schweizer mydays Group, marktguru Deutschland - ein Unternehmen der ProSiebenSat.1 Media SE, wetter.com GmbH, SevenAccelerator

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𝗚𝗲𝘁 𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝘀𝗰𝗼𝗼𝗽 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗢𝗠𝗥 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲! 💬 This week, our Brand Communications team immersed themselves in the vibrant world of online marketing at the OMR Festival in Hamburg. With over 70,000 attendees, the energy was palpable as industry leaders shared their wisdom and insights. Here are some of our key takeaways: - TikTok will be the new Netflix. People spend 50 minutes a week deciding what to watch on Netflix. TikTok has so many more signals to collect what you like to watch that it takes the stress out of deciding what to watch. - Content is king, on any platform. Think like a creator when you create content. Focus on the audience and deliver interesting value, rather than pushing corporate messages and strategic agendas. - AI isn't here to replace us, but it's the people who understand AI that will. So learning how to use AI is key. - Another highlight was Philipp Westermeyer and Roland Eisenbrand's deep dive into the German internet scene, uncovering surprising trends such as the appearance of #booktok and the power of left-field marketing strategies. From leveraging TikTok's evolving role as a search engine to unconventional marketing approaches, the possibilities are endless. Missed the action? We highly recommend catching up on the enlightening sessions on YouTube! #movenpick #movenpickfinefood #omr24

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10.2% Growth (YOY) across German Advertising Market for the first four month of the year with TV gross revenue increasing by 11.2% according to Nielsen OOH and Radio also see significant improvements versus 2023 with the media channels gaining 19.3% and 13.9% accordingly. This trend also continues in May which means a very busy period for the second half of the year and planning ahead will be vital in the market. #GermanMedia #TV #InternationalMarketing #GermanMarket #MediaInvestment

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🤘☀️10+ years of semantic SEO and digital brand building (E-E-A-T)👇 Today I discovered a session "Online branding for more visibility at google" I hold over 10 years ago in April 2014. https://lnkd.in/eM798nfN Here are some excerpts of this session: 🔍 Content marketing goals should be clear: whether for SEO, social media engagement, or PR, content quality is key to success. 🎯 SEOs historically influenced rankings through factors like backlinks and document properties, but modern SEO is more complex with the inclusion of user signals. 📊 User signals such as click-through rate (CTR) in search results have become crucial ranking signals, emphasizing the importance of compelling titles and descriptions. 🏢 Factors like brand strength and authority are not directly manipulable through traditional SEO methods but require broader marketing strategies. 🔄 Understanding search intent is critical for keyword analysis and content strategy, tailoring content to transactional or informational queries. 🌐 Semantic optimization aims to establish entities through structured data, content optimization, and enhancing information architecture. 🏆 Becoming a recognized entity with authority in specific topics involves gaining reputation signals such as mentions and citations, essential for branding in Google's eyes. 📊 Co-occurrence and co-citation enhance website ranking by associating with relevant thematic contexts. 🔄 Returning visitors indicate trust and site reputation, factors Google considers for ranking. 📣 Influencers help amplify content reach and establish authority, crucial for branding. 📈 Search volume and brand mentions in online media contribute to brand recognition and SEO benefits. 🧩 Sitelinks in Google search results indicate Google recognizes a brand, enhancing visibility. 🎯 Established brands enjoy higher click-through rates in search results, leveraging brand trust. 🌐 Brand recognition facilitates easier ranking due to accrued trust and authority signals. 🎯 SEO strategies must align with user needs and behavior, emphasizing user-centric content and experience. 🎯 Most traditional SEOs come from technical backgrounds rather than marketing or communications, posing a need for broader skill sets in SEO teams. 🌐 Usability and conversion optimization are critical for SEO success, while technical SEO tasks remain essential but increasingly specialized. These statements can be found on every best practice list today. Back then, very few SEOs were concerned with branding (later E-E-A-T), user signals (check out Marcus Tandler ;-) and entity-based semantic SEO. This presentation was before Google introduced E-E-A-T in version 5.0 of the Quality Rater Guidelines in 2015. I would repeat all the statements from this presentation 100% today, but with much more grey hair and some kilos more. That is not a matter of course in such a dynamic industry.

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🗣️ Programmatic Perspectives with Media Frankfurt GmbH! 🇩🇪 In this episode hear Sandra Müller's, Team Lead Business Development, perspective of future programmatic DOOH trends and recent company developments for Media Frankfurt, the exclusive marketer of Frankfurt Airport. Learn more by watching the video below ⬇️ https://hubs.li/Q02Dxl2c0 #prDOOH #DOOH #ProgrammaticPerspectives #programmatic #MediaFrankfurt

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As audiences move to streaming, it’s only natural that marketers follow. Many German marketers are diving into connected TV (CTV) and finding considerable success, leveraging first-party data to find expanded, relevant audiences. #streaming #connectedTV #marketing

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🛍️ **Recap of the Horizon Awards Panel on Retail Media** 🛍️ Happy to have joined an insightful discussion at the Horizon Awards in Berlin - thanks Rudolf Schneider, uwe storch, Tim Nedden and Klaus Janke . Here are my key takeaways: - 📈 **Retail Media Growth**: Retail media is experiencing a remarkable 30%+ YoY growth. - 💡 **Efficient Budget Allocation**: It allows for more efficient allocation of media budgets. - 🧩 **Fragmentation**: The landscape of retail media is becoming increasingly fragmented. - 📊 **Media Discipline**: Retail media is a media discipline that requires consistent use of media KPIs and media measurement. - 🚀 **Growth Drivers**: Currently, the lower and mid funnel are the primary growth engines, but future growth will come from connecting the full funnel, especially adding the upper funnel. - 🔍 **Data-Driven Insights**: Shopper data and customer journey data are crucial for providing holistic marketing insights. - 🤝 **Unified Goals**: Retailers and brands share the same aim: to focus on their customers, make them happy and drive success. Thanks, HORIZONT for hosting us and fostering this important conversation! #RetailMedia #OTTOAdvertising #MarketingInsights #CustomerFocus #HorizonAwards #Berlin2024

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Today, we published preliminary figures for Q1 2024. Our #Q1 key figures at a glance: ▶ #P7S1 had a very good start to 2024 as expected. ▶ Group revenues increased by 6% to EUR 867 million (previous year: EUR 816 million). ▶ We are seeing a slight increase in TV advertising revenues. At the same time, revenue growth in digital & smart advertising revenues is continuing – driven in particular by the streaming platform #Joyn, which marked a record quarter for the second time in a row. ▶ #P7S1 also recorded very dynamic and profitable growth in the Digital Platform & Commerce portfolio. In particular, the online comparison portal Verivox GmbH and the online beauty provider flaconi performed very positively. ▶ Adjusted EBITDA grew by 35% to EUR 72 million despite higher programming expenses (previous year: EUR 53 million). As announced, ProSiebenSat.1 Group is increasingly investing in exclusive local content to strengthen its market share in linear TV and the growth of Joyn. At the same time, consistent cost management continued, which also had a positive impact on earnings performance. ▶ Business performance in the first quarter in line with full-year targets, outlook for 2024 confirmed: ProSiebenSat.1 is still aiming to increase consolidated revenues for the full-year to around EUR 3.95 billion with a variance of plus/minus EUR 150 million (previous year: EUR 3.85 billion). At the same time, the ProSiebenSat.1 Group continues to expect an adjusted EBITDA of EUR 575 million (previous year: EUR 578 million) with a variance of plus/minus EUR 50 million – and thus on the midpoint of previous year's level. ProSiebenSat.1 Group will publish its figures for the first quarter of 2024 on May 14, 2024. You can find more information on the #P7S1Results in our press release.

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