Mario Tiedemann

📣 Google Consent Mode v2: Did you miss our recent webinar with Google on that topic? If you'd like to deepen your understanding of GCM v2 and learn how to implement it effectively, you can now watch the full video here (in German): https://lnkd.in/dceY4UnZ #consentmanager #webinar #google #googleconsentmodev2 #dataprotection #cookies

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To all founders, here's a very detailed overview and comparison of VC investors in Germany 💸 Who's your preferred VC, what should they bring to the table and what are their preferences? Also: Excellent portrait of First Momentum Ventures 😉

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🔥 Get exclusive access to the Product Discovery Cheat Sheet 🔥 with 26 Product Discovery Methods that will enable you to "build the RIGHT THING" and not just "build the THING RIGHT" for your users. At konversionsKRAFT AG, we collected the most relevant methods that we have used in order to help our clients build and grow their digital products - you can use this board to evaluate your status quo and select the matching methods based on where you stand. To get access, follow these simple steps: 1️⃣ Connect with me and Anastasia Shvedova 2️⃣ Like this post ❤️  3️⃣ Comment on this post ("Brilliant, I want access!") 🚨 Disclaimer: this is the first version of the Product Discovery Cheat Sheet and we are looking forward to your questions and feedback while you are using it. Please feel free to approach us any time with your thoughts! #productdiscovery #discoverycheatsheet #productexperimentation #cromethods #testing #experimentation #growthmarketingsummit #growthmindedsuperheros #productmanagement

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This morning, Dirk Voigtländer and I presented ProSiebenSat.1 Media SE’s key financial results for the first quarter of 2024 and we can clearly say: Our strong start to the year shows that we are on the right track.   In 2023, we have set a new course both operationally and strategically. In the first quarter, we are now seeing the first clear effects of our efficiency measures with Group revenues increasing by 6% and adjusted EBITDA growing by 35% year-on-year. The advertising business, which is particularly important for us, is continuing to recover – especially #Joyn is growing strongly. This shows that our strategic focus on digital reach pays off. At the same time, the Commerce & Ventures segment once again recorded significant double-digit revenue growth. Verivox GmbH and flaconi in particular are performing strongly.  Even though the market and economic environment remains challenging, we are looking to 2024 with confidence and are therefore confirming our full-year outlook. We will continue to focus clearly on the strategically relevant business areas related to our Entertainment portfolio and continue our consistent management of costs and cash flows.   You can find more about our #Q1 financial performance on our website: https://lnkd.in/dqg2HY5q

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How to attract attention with a little help of neuroscience and AI? - It's all in the Digital Bash!

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Reading tip for all startup founders with fundraising plans in DACH: Investoren Report 2024 by Startup Insider. This report provides valuable insights into the venture capital landscape, and is a must-read for anyone looking to secure funding. Plus, it includes bonus material from IRIS on the latest developments in our ecosystem. Get your copy here: https://lnkd.in/dU-5AMPz #startups #founders #VC #LP #fundraising

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🚀 A Landmark Event: First Esports Branch Dialogue 🌟 Changing Tides in Professional Recognition I had the privilege to participate and represent metagame in the inaugural Esports Branch Dialogue at the Bundesministerium für Wirtschaft und Klimaschutz in Berlin. This event marked a significant milestone, not only for the esports industry in Germany but also for personal journeys within the gaming community. For years, traditional sports achievements were lauded, while esports triumphs were overlooked. This dialogue represents a pivotal shift, acknowledging the value of gaming prowess in professional settings. Thanks a lot to ESBD - eSport-Bund Deutschland e.V. to make this happen and work! 🎮 From Gamer to Business Innovator - one of the dominant topic at this dialogue At metagame, we've pioneered a framework that aligns gaming skills directly with business competencies that companies desperately need. This innovative approach translates gamers' strategic thinking, team dynamics, and problem-solving abilities into valuable business assets. Our methodology challenges stereotypes and demonstrates how gamers can drive business innovation and efficiency. 🔗 Bridging Worlds: HR and Gaming This dialogue reaffirmed our mission at metagame - integrating gaming skills into the workforce is not just innovative but essential. Our work fosters a new HR paradigm that enhances recruitment, promotes diversity, and champions the unique skills of gamers. As we continue to innovate and push the boundaries of HR practices, I am inspired by the future we are crafting - one where gamers are valued as much as any traditional athlete in the world of business. Pia Büßecker Matthias Ruhland Tobias Scholz

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🤖 🛒 Digital shopping turned into something good 🚀 According to the Gartner B2B Buying Report, most (43%) purchasing decisions in B2B purchasing are made without the influence of the salesperson. Gartner calls this "self-service digital commerce". The problem with these purchasing decisions is that there is a 1.65 times higher probability of regretting these decisions. This is probably due to the fact that many vendors do not publish sufficient descriptions of the products and product value on their e-commerce sites. In other words, it can be said that shoppers have a tendency to use digital shopping channels, possibly to avoid what they perceive to be too much influence from sellers. However, if buyers regret these decisions, the tables should be turned and they themselves should use digital procurement tools to get the ideal price and terms after researching the product or service beforehand. In this way, the seller can once again clearly emphasize the value of the product/service, but is limited to the value for the customer due to the competitive situation with other suppliers. Modern procurement and especially sourcing software combines the digital purchasing process with strong negotiating advantages through the creation of competition (aka Game Theory). 💯 Contact me if this sounds interesting to you. #sourcing #procurement #digitaltransformation SourcingDNA https://lnkd.in/dtzMntQ4

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Maybe a small hack for my network. I am lucky to receive a good inbound flow of angel investment opportunities, but am not able to invest into all of the teams. Whenever I am unable to do so, I instead refer them to this URL instead: https://lnkd.in/eyfWEKz3 Thank you Jan Thomas for facilitating this with your Startup Insider team!

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For those who missed our webinar "LLMO: How to gain visibilty in results of generative AI like ChatGPT, Gemini or Copilot." The recording is online now. Only in german but you can use Youtube Translation... https://lnkd.in/dGTj9rqy

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🔥 Unleashing GTM Success: Filestage's 30K Blog Visitors Breakthrough Hosted by Julius Göllner, join the conversation with Niklas Dorn, CEO & Co-Founder of Filestage, as they share insights into achieving 30,000 unique visitors on their blog. Niklas talks to Julius about successfully building a content-driven acquisition strategy and gives valuable tips on how you can generate and convert more organic traffic in a capital-efficient manner. Here's what to expect: 🚀 Efficiency in Go-To-Market: Adapting to Market Pressures 🔍 SEO Strategy Evolution: Learnings and Mistake 💡 Building an Efficient Content Machine: Insights from 60 Blog Articles/Month 💼 External Content Writers: Asset or Overhead? 🤖 AI's Role in Content Creation Don't miss out on these valuable tips and strategies for capital-efficient organic traffic generation and conversion! #GTM #contentstrategy #organictraffic

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A great check point for procurement leaders: Procurement being an area with huge opportunities for AI, the pressure to deploy could be multiple folds, deploying AI in your business needs long-term plan.

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Our pre-OMR event is scheduled ✅ On May 6, we will kick off the intensive online marketing days in Hamburg with a get-together in our Remazing office. What’s on the agenda? ✔️ The latest AI trends ✔️ Updates from Amazon ✔️ Interesting discussions with other brands Plus: ✔️ The legendary Don Jaime tacos ✔️ And the Remazing drinks menu 👉🏻 How to join? If you represent a brand, comment below or DM me. Can’t wait to see you there! #remazing #event #amazon #amazonmarketing

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I was delighted to join as a mentor for the second time, engaging with a new round of entrepreneurs and mentors. The presentations and direct feedback are always insightful, but the true highlight for me is the networking break and the Q&A sessions with the founders afterward. These interactions not only enrich the event but also provide unique opportunities to address the founders' specific needs and foster deeper connections. #startup #mentoring

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"Unleashing AI Brilliance: A Tale of Two Pioneers 🚀 Dr. Friederike Redlbacher and Christine Kranz, MCC just redefined what it means to be tech-savvy CEOs! 🌟 As star participants in our High Performance CEO Pro Community, they've not just learned about AI – they've mastered it. Picture this: Two visionary leaders, armed with newfound knowledge, crafting their very own AI agents. No coding. No tech headaches. Just pure, game-changing innovation. The result? A productivity revolution that's saving time, money, and opening doors to possibilities they never imagined. Curious about how you can join the AI revolution and build your own digital workforce? It's easier than you think! Drop a "YES" in the comments, and we'll show you how to unlock your AI potential in our next exclusive cohort. Don't just adapt to the future – create it. Your AI journey begins here! 💡🔥 #AIForCEOs #NoCodeAI #HighPerformanceCEO #BusinessAutomation #AIProductivity

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How you build your networks with routines. Marco Voigt, the GreenTech Festival and the strategy of routines for impact networking.

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🚨 Attention No-Coders! Learn how a $600M+ scale-up leverages no-code automation to drive efficiency and growth. Hint: yes, we'll talk about FINN 🤓 On July 4th, we are thrilled to host another nocodeklub Meetup at SIBB e.V. - Digitalverband Berlin & Brandenburg with a special guest — Jonas Ley, Business Automation Manager at FINN (the Cars Subscription Scale-up). Jonas will share key insights on how automations are built and maintained in a Scale-up that notoriously used no code to build its growth engine from its earliest years. If you're in Berlin and wondering how your business team can leverage automation to enhance operational efficiency and supercharge your growth, do not miss this one! 👇 Grab a free ticket for the event now (link in the comments). And let me know which question I should ask Jonas in our fireside chat!

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How do we convert emotion into leads? At OMfinCon in Berlin, Lena Goller & me had the pleasure of presenting our unique funnel strategy to affiliate marketing leaders from Germany & abroad. Not only has the experience of speaking in front of a large audience been very cool, but we have also seen a huge interest in the background we shared on our unique conversion funnel. Most people don’t have a massive passion when it comes to #financial products, even though they have such a giant importance in their life. That’s why we combine this rather “dull” topic with plenty of emotion, particularly travel emotions! Of those of you who joined — how did you like the presentation? Was it useful? For everyone who wasn’t there — do you believe that #emotion actually leads to a higher #conversion? #OMfinCon #AffiliateMarketing #reisetopia

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