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Ready to zoom past the competition? Hawke AI’s 2024 Benchmark Report has officially landed! We joined forces with Klaviyo and 1BusinessWorld to supercharge your strategy with the latest in digital intelligence. This is not just another report; it's your turbo boost into tomorrow: • Catch the upswing in Customer Lifetime Value (LTV) by 2%— guiding strategies to ensure loyalty isn't just hoped for, it's engineered. • Navigate the digital ad space like a pro with insights into Google Ads' spending adjustments. A 10% reduction? That's not shrinking back; it's a smart strategy in action. • Eyes on the horizon with our Future Outlook: think bigger budgets and sharper targeting as we chart a course through 2024's digital landscapes. It’s a no-brainer. Download the full report now with the link in the comments below #digitalmarketing #ai #benchmarking #hawkemedia

With third-party cookies on the decline, marketers are faced with a new challenge as more than half of the digital audience eludes traditional tracking. This widening addressability gap is threatening the effectiveness of digital advertising efforts. It's time to pivot and innovate to keep marketing performance on track. We invite you to join us and industry leaders, Alicia Perrotta and Sam Gottfried of Quantcast on March 21 for a cutting-edge hybrid event that delves into AI's role in redefining digital marketing and bridging the addressability gap. Discover how to master AI's ability to unravel complex consumer trends and behaviours, ensuring every consumer is within your brand's visibility. Attend in person: https://ow.ly/Pmyi50QBglV Attend virtually: https://ow.ly/A3R950QBglX #CMAEvents #AI #AITools #Innovation #Events #Marketing #DigitalMarketing #MarketingEvent #Strategy

2024 vision: A look into this year's game-changing marketing trends 🔎 As we reached the end of January, we wanted to kick off the month of February by delving into the future of digital marketing and the exciting transformations that will redefine the way brands connect with their audiences. This is why we've reached out to our seasoned specialists and industry experts at Receptional to gain further insight into the possible trends that are likely to shape the digital marketing sphere in the coming year. Some of the topics we cover include: 🌟 User interaction and accessibility 🌟 Further AI integration 🌟 Core Web updates implemented by Google To find out more, click the link to read the blog today! https://bit.ly/3w7EAtq #DigitalMarketing #MarketingBlog #MarketingTrends #MakingMarketLeaders

Ready to revolutionize your digital advertising strategy? 🚀 Performance Max (Pmax) might be just what you need! 🌟 From offering unparalleled flexibility and reach to harnessing the power of AI, Pmax is transforming how you're able to connect with our target audience 🌐💡 In our latest article, Ida Bollerup Holm dives into the unique application of Pmax for Travel Goals with an exciting case study 💰📈 You can read it here 👉 https://lnkd.in/dCuddSXK

Competitive content monitoring is a superpower for every newsroom. Unfortunately, most people end up doing it very inefficiently, spending lot of time reading competition but still gaining very less insights. Now discover new strategies and secrets that will propel your newsroom to success with Rytstory's powerful competitive intelligence tools. Optimize, gain, and lead with Rytstory.com's AI-driven tools. Ask me how at https://bit.ly/rytstory

The demise of 3rd party cookies is a huge challenge many retailers are facing and need to act urgently. The ability to get the most out of their first-party cookies is crucial for the survival of any retailer/e-commerce (in general, any transactional business). #AudienceAI

Did you know that AI traffic in GA4 isn't just about data? It's a goldmine of opportunities! 🤔 User interactions influenced by AI-driven systems are now more crucial than ever. Here's why understanding and analyzing these AI-driven interactions can elevate your success: ✨ Customer-Centric Experiences: Discover what your customers truly love by examining AI interactions. Tailor experiences to meet their unique preferences and needs! 📈 Identify Trends: By analyzing AI interactions, you can spot emerging trends, ensuring your customers enjoy seamless journeys on your platform. 🎯 Targeted Advertising: Leverage AI data to target the right audience and supercharge your ad campaigns. Reach the people who matter most to your business! 🔮 Predictive Insights: Use AI insights to anticipate trends and stay ahead of the competition. Keep your offerings fresh and relevant in a constantly evolving market. #ga4 #digitalmarketing #businessgrowth #marketingstrategy #analytics #artificialintelligence

DO YOU KNOW YOUR CUSTOMERS? If the topic is redundant, the reason lies in the extreme urgency and topicality of the issues it challenges and solves, as well as for its centrality to each CMO's core competencies.

Zavy Copilot for Social Media. ✨ Powered with social media from your brand, competitors and Zavy's proprietary analytics. Learn what resonates, get tailored insights, create campaign ideas, and more. Jump into your dashboards to try out this new feature. If you’re not an existing sign up for a free 14-day trial at https://www.zavy.co/ or contact us at hello@zavy.co for more information.

 #ai #socialmedia #socialmediamarketing

Delve into the realm of AI content recommendation engines, where user preferences, behaviors, and trends intertwine to craft tailor-made experiences that captivate and convert. 📰 Forge Deeper Connections: Elevate your news platform with AI-driven recommendations that go beyond engagement – they foster genuine connections between readers and content, keeping them coming back for more. 📺 Ignite the Binge-Watching Era: Dive into the digital and OTT realm armed with AI-curated content that fuels binge-watching marathons, ensuring users are glued to their screens, immersed in a world tailored to their tastes. Let Tatras Data guide your platform to new heights with our unparalleled AI expertise. Our bespoke recommendation solutions are designed to seamlessly integrate with news and digital platforms, driving engagement and loyalty like never before. 🚀 Ready to Soar? Elevate your platform's performance with AI-powered content recommendations from Tatras Data. Connect > https://lnkd.in/dPPJvbq4 #ContentRecommendation #AIInnovation #TatrasData