MediaMarktSaturn Retail Media

🌟 Reflecting on an incredible three days at our MediaMarktSaturn headquarters in Ingolstadt with the #RetailMedia team! From a cross-functional and insightful team workshop to our vibrant summer party at the Campus, the experience was nothing short of inspiring. It’s always refreshing to come together, brainstorm, and celebrate our collective achievements and future goals! 🚀🌞 Thanks to Kelly Tran for the great team pictures😊 #TeamWorkshop #SummerParty #teamwork

Elevate Your Brand with #Sponsored Brand Ads Join our latest webinar together with Criteo to discover why Sponsored Brand Ads are essential for your #media strategy and see how our partner Sony leverages them for success. Exciting News! We've expanded our #flagship Sponsored Brand Ad placements to seven countries, now visible at the bottom of category and search pages. Click here to get access to the full webinar: https://lnkd.in/g8mwvtZ5 Jeroen Wagenaar Janina Weigl Valeria Camponovo Martin Koch #RetailMedia #MediaMarktSaturn

Driving #RetailMedia Forward in Austria – with over 55 Partners! 🚀   The Retail Media Summit in Vienna was filled with insights and passion for the #RetailMediaWorld. Together with Criteo, we hosted the summit alongside more than 55 partners.   Here are the Top Insights we shared: 👉 #MediaPlanRelevance: Retail Media integration is essential for benefiting from strong ROAS, with annual growth rates of 10-30%. 👉#DataExpertise: Invaluable for understanding and leveraging comprehensive data. 👉#FirstMoverAdvantage: Secure your market share by being a pioneer.   Thanks to the entire team and all participants for a day of engaging discussions and valuable insights! Special shout out to 📢: Jan Niclas Brandt and Markus Horvath from MediaMarkt Österreich & Corinna Hohenleitner from Criteo & Sascha Strohmer and team for actively contributing to the event's success!   #SPA #SBA #RetailMedia #Innovation #DataDriven #FirstMoverAdvantage #Omnichannel

Last week, we welcomed our 🇳🇱🇧🇪 partners in Amsterdam for our 3rd Retail Media Summit to talk about the future of Retail Media 🌍 Here are our #RetailMedia key takeaways💡: 👉 Shift from Retail Media to Commerce Media: The focus is no longer just on Sponsored Product and Brand Ads; it now includes full-funnel and in-store advertising. Omnichannel advertising and sales attribution are becoming essential. 👉 Non-Endemics Playing a Bigger Role in Retail Media: Research indicates that consumers have a positive attitude toward this form of advertising. Non-endemic advertisers gain access to sales channels and audiences that were previously out of reach, and retailers tap into incremental budgets. It's a win-win-win situation 💯. 👉Investing Online Pays Off Offline: There is a direct relationship between online advertising and offline (in-store) purchases. The average Return on Ad Spend (ROAS) increases by a whopping 42% when offline sales are included in attribution 📈. 👉 Cumulative Effect of Different Strategies: The combination of various strategies (Sponsored Products, Commerce Display, and Audience Extension) has a cumulative effect on sales. Although the ROAS of individual marketing products might seem negative, the overall impact of these combined strategies is positive on overall sales. Thanks again to the Benelux team for the great preparations Alexandra van Gorp Deli Bom and to our speakers Caganur Atay Uctu Torsten Ahlers Jonathan Scheepers David Pereira🙏

Our Sponsored Brand Ads are ready to be booked NOW! 🚀

16 hours of stage content wrapped up in less than a minute. OMR it was a blast! 🙌   Our key takeaways from a #RetailMedia perspective: 👉 First-party #data is crucial, emphasizing both its quantity and quality. 👉 #AI promises to streamline various tasks, extending beyond campaign delivery. 👉 #OOH and #InStore advertising are poised to become influential channels for raising awareness. 👉 Start with lower-funnel campaigns and gradually progress upward through the #funnel. 👉The future lies in self-service solutions.   🎬 Victor Mansaré Michael Hauk Fabio Faebss

WE DID IT! 🙌 The #OMR24 has officially wrapped up, and we’re still buzzing! None of this would have been possible without our amazing team. A BIG THANK YOU to our sponsors Samsung Electronics, Philips, AEG Power Solutions, and LG Electronics for their help in making this happen 🚀 And of course to Karsten Wildberger and Torsten Ahlers who actively took part on the OMR stages, giving glimpses into the future of #MMS and the #RetailMedia world. One thing is certain: Our guests delivered on our MMS stage.🔥 Here are some of the key highlights: 👉 Boris Prondzinski on the future of #RetailMedia 👉Our dedicated team shared firsthand insights into our comprehensive Retail Media offerings across the entire sales funnel, including #SPA, #SBA, and the #ConsumerInsights Report Stefan Bader, Jeroen Wagenaar, Ramona Reuters and Alexander Schott 👉Ralf Schmitt & Christian Kollesch on MMS #brand strategy and #Marketplace 👉 Patrick Szen from #Samsung shared fascinating insights about their journey into the era of AI and the endless possibilities and advantages it brings along! 👉 Leandro Lopes AG joined our panel talk with Larissa Dorsch to discuss the innovative collaboration with MediaMarktSaturn, especially focusing on the new Mining Shoe. 👉 Calcio Berlin treated us to a live football podcast, diving into the current football world and the upcoming #EURO24 in Germany. 👉 Rachel Rinast and Tobias Holtkamp hosted a live podcast exploring the future of football and the vital role of women within it. 👉 Uli Hebel Florian Blüchel Joachim Hebel dove into the evolution of football, players, and upcoming games like the Champions League final. 👉 Martin Harnik and Patrick Ittrich offered a real talk, providing fascinating insights straight from the football field and the perspective of active Bundesliga players. 👉 Benny Grund with his tactical real talk joined by our moderator Manu Thiele A massive thank you to all our speakers, guests, our agency NEST ONE Brand. Experience. Architecture. with Karen Dierbach and Cindy Ebert and XPERION Germany for making #OMR24 a great experience! 🎉 📷: Victor Mansaré, Fabio Faebss Michael Hauk, Elisabeth Anikin, Tobias Meinhard

#OMR24! We are ready for you! 🚀 Make your way to Hall A1, Booth 08, where the excitement now is in full swing. We can't wait to connect with you all. See you there! 💪

Exklusive #OMR #Sneakpreview der neuen Kaffeebewegung in Kooperation mit Philips! 👏 Zusammen mit #Philips zeigen wir euch auf der OMR exklusiv vor Launch die neueste Innovation im Kaffeesegment – Real Espresso, made simple! Kommt vorbei, probiert’s selbst aus und sichert euch das exklusives Angebot 👉 Wo? Hall A1, B08