Stun and Awe

Top masterclass! 🎉

I recently had the pleasure of speaking with David Pereira, CEO of omoqo GmbH, on my podcast. He shared some fascinating insights on product management and innovation. One key takeaway - be careful with the language you use as a product leader. David explained how his ideas can sometimes be taken as directives by his team when he just meant to spark discussion. He recommends using more questions to express ideas, so teams feel empowered to challenge and collaborate. David also discussed the importance of clarifying which ideas are crucial for the company vision, and which are less critical. In other words. What will we do, and what will we won't do. This helps teams focus their efforts on the projects that will drive growth. There were so many other gems in our conversation around enabling innovation, structuring product teams, and leading with empathy. If you're a product manager or an executive, don't miss this episode! Watch the full discussion with David Pereira here: https://lnkd.in/egrkk6zM Let me know what you think! What topics would you like to hear more on?

How to Make YouTube Work for Low Ticket eCommerce Products 🎥 I recently spoke with Christian Hoppe, Co-Founder of Forwrd Agency, on my podcast about the challenges of using YouTube ads profitably for low-ticket eCommerce items. Christian shared how, after over a year of testing and optimizing their creative and media buying strategy, he cracked the code to drive profitable returns from YouTube ads for ecommerce brands. Some key insights Christian provided: - YouTube works extremely well for high-ticket B2B products like online courses, but making it work for low-ticket consumer products is very difficult due to the economics. - While video is often seen as an awareness product, it can drive performance when you adopt the right creative approach and media buying tactics. - Instead of aiming for a high view-through rate, build a creative that will find the right target audience. If you're an ecommerce marketer struggling to make YouTube work, make sure to watch Christian's full insights in our latest episode below! 👇 Watch Full Episode: https://lnkd.in/dEdMRdmq Let me know your biggest challenges around YouTube ads and low-ticket products in the comments!

How to Make YouTube Work for Low Ticket eCommerce Products 🎥 I recently spoke with Christian Hoppe, Co-Founder of Forwrd Agency, on the Growth Leap podcast about the challenges of using YouTube ads profitably for low ticket eCommerce items. Christian shared how, after over a year of testing and optimizing their creative and media buying strategy, he cracked the code to drive profitable returns from YouTube ads for ecommerce brands. Some key insights Christian provided: - YouTube works extremely well for high ticket B2B products like online courses, but making it work for low ticket consumer products is very difficult due to the economics. - While video is often seen as an awareness product, it can drive performance when you adopt the right creative approach and media buying tactics. - Instead of aiming for a high view-through rate, build a creative that will find the right target audience. If you're an ecommerce marketer struggling to make YouTube work, make sure to watch Christian's full insights in our latest episode below! 👇 Watch Full Episode: https://lnkd.in/eUN_ZQmk Let me know your biggest challenges around YouTube ads and low ticket products in the comments!

As a leader, you’ve probably been there—caught between the pressure to innovate and the risk of wasting resources on ideas that just don’t pan out. Balancing speed, risk, and team alignment often feels like juggling flaming torches. Most teams gamble their future. ideally , you want to discard bad ideas quickly and work on the most promising ones with more confidence. You can achieve that if you train your teams across departments to fast-track innovation using a common playbook. Speak the same language, prioritize with structure, and experiment fast with minimum viable tests. That’s why we’ve designed the Fast-Track Innovation Workshop. This isn’t your typical workshop—it’s a hands-on, tailored experience that helps you validate ideas quickly, reduce risk, and adapt to market changes faster than ever. Book a call with us to learn how our workshop could help you and get a free 5-point Innovation Action Plan.

This is happening today folks! Don’t miss out! I have two of the most knowledgeable people on startup acquisitions for you. We’ll cover everything you need to know about buying or selling a startup. Be there! Growth Talks: Startup Acquisitions Decoded - Buyer and Seller Perspectives.

How do you build a company culture that prioritizes accountability and customers? 🤔 I asked Melissa Kwan, CEO of eWebinar, just that on our podcast. She said it starts with hiring people who share the ethos of putting employees and customers first. Melissa looks for self-driven team members who are accountable and motivated by the mission. ✅ They built the company to provide a good life and fair pay for employees, not chase "unicorn" status ✅ They hire people who believe in and live the company's ethos of valuing people over profits ✅ This allows them to keep a smaller, highly motivated team accountable to customers Want to hear more from Melissa on leading with purpose over profits? Check out the full episode here: https://lnkd.in/e7HY_pNx

💡 Ever wondered what makes a startup irresistible to buyers? Join us to discover the key elements that attract top acquirers! What You'll Learn: 🔹 Understanding What Buyers Seek: Uncover the essential metrics and strategic considerations that make startups attractive to buyers. Learn what sets your business apart in a competitive market. 🔹 Preparing Your Startup for Sale: Get practical tips on enhancing your company's value and preparing operationally for acquisition. Our experts will share strategies to improve valuation and readiness for a successful sale. 🔹 Navigating the Acquisition Process: Explore the intricacies of the acquisition journey, from initial negotiations to post-acquisition integration. Gain insights into navigating this complex process smoothly and effectively. 🔹 Learning from Successes and Failures: Benefit from real-world case studies and firsthand experiences. Understand what has worked in successful acquisitions and learn from the challenges and missteps in less successful deals. Don't miss out – sign up now! 🔎Event Details ▶️ Date: June 11th ▶️ Time: 12PM ET | 9AM PT | 6PM CET 🎤 Panelists      🔹 Kjael Skaalerud, President of Skaling Ventures      🔹 Andrew Gazdecki, CEO of acquire.com 📅 Register here 👇 https://lnkd.in/eGgCcuxE Whether you’re aiming to acquire a company or prep your startup for acquisition, join us at #GrowthTalks. #SaaS #Tech #BusinessStrategy #Acquisitions #StartUps #Entrepreneurship

🎙️ New Podcast Episode Alert! 🎙️ We had the chance to talk to Melissa Kwan about eWebinar and how she decided to build a business on her terms. Melissa shares a ton of advice on building a bootstrapped startup, finding growth with no marketing budget, and the importance of product-market fit. Key Takeaways: - How eWebinar automates webinars using prerecorded videos, saving time and boosting growth 📈 - The benefits of a "Netflix of webinars" experience with flexible scheduling and on-demand options 🎥 - Melissa's zero-dollar marketing strategies that drive organic growth 🌱 - Tips for managing a remote team with clear communication and trust 🤝 - Why prioritizing happiness over revenue is crucial for long-term success and satisfaction 😊 Tune in now and learn how to build a business that truly aligns with your values and lifestyle! 🔗 Listen to the episode:

📢 Attention investors and startup founders! 📢 Did you know that micro SaaS companies can be just as stable and profitable as larger businesses? In our upcoming online Growth Talks event on June 11th, you’ll be able to learn from Kjael's micro SaaS acquisition strategy and how SaaS marketplaces like Acquire.com enable faster due diligence.  Kjael Skaalerud is President of Skaling Ventures. His journey in Micro SaaS began in 2023 with his acquisition of a profitable SaaS for creative SMBs. With his private equity background, Kjael excels in transforming founder-led sales into professional operations and focusing on small, profitable businesses. Kjael will be joined by the one and only Andrew Gazdecki, CEO of acquire.com. Whether you’re aiming to acquire a company or prep your startup for acquisition, join us at #GrowthTalks. Don't miss out – sign up now! 🔎Event Details ▶️ Date: June 11th ▶️ Time: 6:00 PM 💡 Topic: Pivotal aspects of startup acquisitions 🎤 Panelists      🔹 Kjael Skaalerud, President of Skaling Ventures      🔹 Andrew Gazdecki, CEO of acquire.com 📅 Register here 👇 https://lnkd.in/eAz5kCtq #MicroSaaS #SaaS #Tech #BusinessStrategy #Acquisitions #Networking #StartUps #Entrepreneurship "Usually, business performance is a function of your own performance. So if you're able to grow the business in new and meaningful ways, you kind of have to grow your competence. You have to grow your aptitude. You have to constantly level up. This is the way." - Kjael Skaalerud 🗣️ #Inspiration #GrowthMindset.