Stun and Awe’s Post

The eCommerce Digital Advertising Space is changing! There are lots of new opportunities... if you know where to look 👁️👁️ We're exploring this change all this month on my Keep Optimising Marketing Podcast (details below). Here are my thoughts: WHY are things changing? 🔏 The evolving privacy landscape (+AI) is forcing change on the big platforms (Meta & Google) Some of this is good, some of this is bad. But it's something we HAVE to adapt to, and it means the rules for success on both platforms have fundamentally changed. 📉 Performance is falling For many reasons, it's becoming harder to drive volume at a reasonable price on Meta and Google. So it's time to consider spending some budget somewhere else... 💙 There are other platforms to spend on 😲 For the first time in my career (nearly 20 years) there are multiple viable alternative advertising platforms that I'm hearing about retailers finding success on... WHAT do you need to do? Well, that's what we're exploring on the podcast this month. Diving into some of the alternative platforms, and taking a deeper look at those pesky privacy changes. It's all being explained by my brilliant guests: 🎙️ Ben Muir from Unsociable is explaining all about TikTok Ads (and Shop) 🎙️ Helga Alvarez and Wesley Hartley from Leaf are today's new guests - helping us understand what to do about all the privacy changes, inc iOS17 🎙️ Pinterest Ads is being showcased by Helen Johnson 🎙️ We're learning all about Reddit Ads with 🪩 Izzy Morris from Vodafone 🎙️ AND rounding it all off with the latest insight on building a Competition Beating Ad Strategy (whatever platform you're advertising on) with Rob Harrison-Plastow This is the mini-series you need to wrap your ears around if you're looking to make the most of your digital ad budget this year. You can hear the first 2 epsiodes right now, and subscribe to make sure you don't miss the rest:   🍏 On Apple: https://keepopt.com/apple  🦒 On Spotify: https://lnkd.in/eiYJQvHj  🕸️ OR just head to our website for all the info, and hit play here https://lnkd.in/dSYxGQ6A 📝 What do you think? I'd love it if you could share your thoughts, and any tips in the comments. #DigitalMarketing #AdvertisingAndMarketing #BestAdvice #eCommerce #OnlineAdvertising #PerformanceMarketing

All this month it's #DigitalAdvertising month! Read Chloe's thoughts on the topic and get a sneak preview of what's coming up here:

The e-commerce world is constantly evolving and the key to success is for the merchant to know exactly what are their business goals, how to achieve them and which direction to take. But where do the customers come from? 🤔 First, you have to find the low-hanging fruits and there are several acquisition channels available to help achieving the desired goals - PPC, SEO, TikTok, marketplaces. 📈 Let's not forget about existing customers, let's develop loyalty programs, premium packages, extra services to further boost business success. https://lnkd.in/dEYnKf7j #growwwdigital #millásreggeli #ecommerce #podcast #acquisitionchannels #digitalmarketingagency

Are You Experimenting Enough? Unlock Success Through Strategic Experimentation Jonny Longden, is a renowned expert in Conversion Rate Optimization. With a wealth of experience in digital analytics, Jonny has been instrumental in steering e-commerce platforms to success. Jonny plays a key role at Journey Further, the performance marketing agency, which is known for its clarity-driven approach to delivering results through PPC, SEO, Programmatic, and CRO services. You will get the answers to the following questions: What could be the power and value of experimentation? How to answer serious, big problems with experimentation? How to approach it properly? How to come up with business questions that could be backed up by experimentation? Listen to the episode here: https://lnkd.in/d6HFc58j #marketing #ecommerce #dtc #podcast #growth

Explore the Pathway to Organic Success for Your Business Today! 🚀 I recently had the pleasure of tuning in to an enlightening podcast 🎙 featuring Laricea Ioana Roman-Halliday, the Head of Marketing for Dorothy Perkins, Burton, and Wallis brands at Boohoo Group PLC, a leading retail company. Laricea emphasized that, especially during challenging times like economic crises, a company's primary focus should be on achieving organic growth. Laricea explained that one potent way to attain organic growth 📈 for your company is by launching a mobile application or investing in SEO. It's a well-established fact that in-app users tend to spend more than those who stay outside the app. 🖥 SEO, on the other hand, involves three pivotal components: page optimization, keyword targeting, and content. While implementing these components may be time-consuming, their collective impact on enhancing the user experience on your website is undeniable. Once in place, they can significantly enhance your company's organic growth. 🏃♂️ In our rapidly moving world, time is a precious commodity. People are quick to shift their attention elsewhere if something doesn't meet their expectations. Therefore, it's vital for all companies to prioritize creating a seamless and hassle-free checkout experience. This not only retains customers but also safeguards your revenue from erosion.  🚀 What, in your opinion, are the essential measures for boosting organic growth of the businesses? #BussinessGrowthStrategies #RetailPodcast #DigitalSuccess #Retailindustry

Chomps create delicious, high-protein meat snacks. Their ingredients are cleaner than most of the other brands in their category - which makes them a popular choice for people wanting some extra fuel in their day. 💪 Matt Holtwick is the Head of Growth and Retention at Chomps. He joined Barney Cox on the Ecommerce Marketing 101 podcast to explain how he has helped grow the brand. From working with their retails teams, to finding the best ad creative for conversions - Matt offers his top tips for those of you looking for new acquisition and retention strategies. You can read the full write-up over on our blog. It contains 8 paid acquistion strategies that you use in your brand. 🤑 And for links to the full episode, head to the comments. 👇 https://buff.ly/3UVQwJ7

"Attention Dropshippers! 🚀 Elevate your marketing game with winning TikTok video ads for your products! 🎥✨ Our expert team crafts captivating, high-converting TikTok ads tailored specifically for your dropshipping products. 🛍️ Maximize your reach, engagement, and sales with eye-catching content that stands out in the crowded digital marketplace. 🔥 Don't miss out on this opportunity to take your dropshipping business to new heights! Contact us today to get started. #TikTokAds #Dropshipping #DigitalMarketing"

"Unlock the Power of TikTok for Your Shopify Dropshipping Business! 🚀 Are you ready to elevate your brand's visibility and drive sales like never before? Let's harness the immense potential of TikTok together! 💥 As a seasoned expert in crafting compelling TikTok video ads, I specialize in creating dynamic content tailored specifically for Shopify dropshipping products. With my expertise, your products will shine brightly amidst the TikTok community, captivating audiences and converting views into sales. Why choose me? ✅ Bespoke TikTok video ads tailored to your Shopify products ✅ Attention-grabbing content that resonates with your target audience ✅ Drive traffic, engagement, and sales like never before ✅ Elevate your brand's presence on one of the fastest-growing platforms Don't miss out on the TikTok revolution! Let's collaborate and propel your Shopify dropshipping business to new heights. Connect with me today to get started! 🔥 #TikTokAds #ShopifySuccess #Dropshipping"

If you're serious about marketing, you've probably run (or are considering) online advertising. In fact, it's one of the most effective and cost-efficient strategies for lead generation, growth, and brand awareness. But as Uncle Ben said, "with great technology comes great risk" (or something like that...) 🕷 Choosing the wrong platform can lead to wasted budgets, stress, and even hair loss (just look at me! 😅) Fear not! In this article, I analyze the most popular online advertising platforms, based on my experience and feedback from industry colleagues. It provides some pros and cons for the following: ✅ Google Search ✅ Google Display ✅ Microsoft (Bing) ✅ Facebook ✅ Instagram ✅ X ✅ LinkedIn ✅ YouTube ✅ Threads (just kidding - not available... yet!) ✅ TikTok ✅ Reddit ✅ Quora ✅ Snapchat ✅ Pinterest ✅ Sponsored emails ✅ Sponsored networks ✅ CTV ✅ Spotify & podcast networks Which platform has been a game-changer for you? Any unexpected pros or cons that I'm missing in any of these? Let's discuss! 👇 #DigitalMarketing #OnlineAdvertising #MarketingStrategy

Understanding #Organic Instagram Growth: 9 Effective Strategies to #Boost Your Following https://lnkd.in/gmh_MUMG #instagram #growth #9 #effective #strategies #shopify #shopifyexperts #shopifydevelopers #webinopoly