Castoola

𝗔𝗯𝗼𝘂𝘁 𝘆𝗲𝘀𝘁𝗲𝗿𝗱𝗮𝘆 🚴♂️ 👇 Scenic rides and stronger ties: Our crew swapped office chairs for bike seats and hit the spectacular trails of Goričko! 🌲 Breathtaking views, great outdoors, and friendly races, 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿'𝘀 𝘁𝗲𝗮𝗺 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘄𝗮𝘀 𝗮 𝗯𝗹𝗮𝘀𝘁!  🤗 Pedaling through the stunning landscape, we uncovered the hidden gems of Prekmurje. 🗺️ From picturesque hills to secret spots only known to locals, every turn was an adventure! Here's to many more incredible experiences ahead! 💖 #Castoola #TeamBiulding #RideGoričko #Adventure

𝗧𝗵𝗲 𝘃𝗲𝗿𝗱𝗶𝗰𝘁 𝗶𝘀 𝗶𝗻 –  𝗧𝗶𝗺𝗲 𝘀𝗵𝗶𝗳𝘁 𝘃𝗶𝗲𝘄𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮 𝘁𝗿𝗲𝗻𝗱; 𝗶𝘁'𝘀 𝘁𝗵𝗲 𝗶𝗱𝗲𝗮𝗹 𝘄𝗮𝘆 𝘁𝗼 𝗲𝗻𝗷𝗼𝘆 𝗧𝗩. ⏩📺 Recent data from a research by AKOS reveals that an impressive 𝟴𝟱% of TV users in Slovenia have time shift TV functions integrated into their TV services. Moreover, 𝟵𝟴% of television users who have various TV services in their package use time shift viewing. 📊 🤔 𝗪𝗵𝘆, 𝘆𝗼𝘂 𝗮𝘀𝗸? It grants viewers the liberty to pick what they want to watch and when they want to watch it. 𝗔𝗻𝗱 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗳𝗼𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀? 📌 Time shift viewing offers advantages such as increased ad exposure as viewers watch programs at different times, 𝗲𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝗰𝗮𝗹𝗹. 📌 Viewers' 𝗵𝗲𝗶𝗴𝗵𝘁𝗲𝗻𝗲𝗱 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 when consuming content at their convenience increases the likelihood of noticing and interacting with ads. This dynamic is proving to be a win-win for both viewers and advertisers alike. What are your thoughts? 💭 #Timeshift #ViewerEngagement #AdExposure #AddressableTV #Advertising #AKOS

𝗦𝗺𝗮𝗹𝗹 𝘀𝘁𝗲𝗽𝘀 𝘁𝗼𝘄𝗮𝗿𝗱 𝗹𝗮𝘀𝘁𝗶𝗻𝗴 𝗶𝗺𝗽𝗮𝗰𝘁 💓 💉 June 14th is World Blood Donor Day, a day that highlights the importance of solidarity. In Slovenia, as in many other countries, there is a constant need for blood to treat patients in emergencies. It’s crucial that we regularly respond to calls from blood donation centers to help maintain an adequate blood supply. 🩸 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗮𝘀𝘀𝗶𝗼𝗻 to make a difference, T-2 d.o.o. and Castoola are collaborating to boost blood donation in Slovenia. 🤝 By using targeted ads that align with the timing and location of upcoming blood drives, we aim to reach the right people at the right moment. 𝗙𝗿𝗼𝗺 𝘄𝗼𝗿𝗱𝘀 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻𝘀  💪 With help of ZTM - Zavod Republike Slovenije za transfuzijsko medicino and Rdeči križ Slovenije | Slovenian Red Cross, we provided attendees at this year’s SOF with the opportunity to discover their blood type. 🤗 Actively involved in blood donation campaigns, the Castoola team champions the idea that caring for others is fundamental to fostering a positive future. Join our mission and be the change you want to see in the world. 🌍 #WorldBloodDonorDay #BloodDonation #CommunitySupport #MakeADifference #Castoola

𝗩𝗜𝗩𝗔 𝗟𝗔 𝗧𝗘𝗟𝗘𝗩𝗜𝗦𝗜𝗢𝗡: 𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 Ever wondered about television's lasting impact in the digital age? 📈 At today's IAB panel, Luka shattered misconceptions about the decline of television, revealing its resounding vitality. By evolving alongside the digital landscape, television is retaining its pivotal role in communication and entertainment. 🎥✨ 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀? Imagine ads that resonate personally with you. Addressable TV now enables precise targeting, delivering ads tailored to specific households. 🏠 This translates to heightened viewer engagement, deeper emotional connections, and superior ad recall. 🎯 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗳𝗮𝗰𝘁𝘀: – addressable ads capture 20% more active attention than traditional TV commercials, – ads evolve into stories that deeply resonate, enhancing emotional connections, – addressable ads achieve 49% stronger recall and 35% higher viewer engagement. But that's not all—imagine fewer interruptions and more relevant content. No longer mere disruptions, these ads become compelling moments of relevance and interest. This isn't a glimpse into the future; it's the vibrant reality of addressable TV today. 📺 💭 What do you think? Share your insights on where television is heading. IAB Slovenija IAB Europe #IABSlovenia #IABpanel #FutureOfTV #AddressableTV #Castoola

💭 𝗪𝗵𝗲𝗿𝗲 𝗶𝗱𝗲𝗮𝘀 𝗰𝗼𝗺𝗲 𝘁𝗼 𝗹𝗶𝗳𝗲: Join the excitment at NEM Dubrovnik 2024! At the heart of media advancement lies NEM Dubrovnik. More than just an event, it's a gateway to the forefront of the media landscape. 📺 📈 Experience the pulse of the industry as we delve into the latest trends, explore groundbreaking technological advancements, and ignite discussions that shape the future of television and media. Looking to enhance your experience at NEM Dubrovnik? Connect with Filip and strike up a conversation. See you there. 😎 Filip Remskar #NEMDubrovnik #Networking #Media #Innovation #FutureOfTelevison #AddressableTV #Castoola

💡 𝗠𝘂𝘀𝘁-𝗞𝗻𝗼𝘄 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗔𝘀𝗶𝗮 𝗧𝗲𝗰𝗵 𝘅 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲 Buzzing with excitement after Asia Tech x Singapore 2024, Filip and Robert are eager to share some valuable takeaways: • 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗳𝗼𝗿 𝗡𝗲𝘄 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: New platforms struggle to attract top advertisers due to lack of good viewership data and reliable audience metrics. This makes maintaining ad fill rates and secure quality demand challenging. • 𝗗𝗮𝘁𝗮 𝗣𝗿𝗶𝘃𝗮𝗰𝘆: With more data protection regulations, transparency is key to building consumer trust. • 𝗛𝘆𝗽𝗲𝗿-𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: The trend towards hyper-personalization is transforming the marketing landscape, offering unprecedented engagement by tailoring experiences to individual consumer preferences. 🤔 Share your thoughts. What do you think is the biggest challenge for new media platforms? #AsiaTechxSingapore2024 #AddressableTV #Media #OTT #Marketing #Personalization #Monetization

Discover the Future with Castoola at Asia Tech x Singapore 2024! 💡 Castoola is excited to participate in Asia Tech x Singapore 2024, the premier event for technology and innovation, which unites industry leaders from around the globe. 🌐 Our focus in targeted TV advertising is to help brands connect with audiences using innovative, interactive approaches. 📺 💬 We encourage you to catch up with Filip Remskar and Robert Mikola to strike up a conversation. Let’s connect and create innovative advertising solutions together! #Castoola #AddressableTV #AsiaTechSingapore2024 #TechEvent #IndustryLeaders #ConnectCreate

We're thrilled to welcome Janja Cör to the Castoola family as our new Ad Operations & Marketing Manager! 🎉 ✨ Her expertise will be vital as we strive to elevate our ad operations and uphold clear and efficient communication through our media channels. Equipped with extensive experience in digital advertising and strategic marketing, Janja brings fresh perspectives and innovative ideas to our team. Welcome aboard, Janja! #Castoola #newmember #team #AddressableTV #AdOperations #Marketing

Don't miss out! Castoola is making waves at Asia Tech x Singapore! 🌟 📅 Connect with us at Asia Tech x Singapore! Schedule a meeting to explore how our innovative solutions can elevate your advertising strategies. If you're ready to transform your TV advertising strategy, don't miss the opportunity to discuss: 🕛 Time Shift Monetization: Unlock new revenue streams. 📺 Content Promotion: Enhance the impact of your content. 💪 Ad Operations Mastery: Maximize the efficiency of your campaigns. Join forces with our CEO, Filip Remskar, and our Sales and Business Development Director, Robert Mikola, in Singapore. 🚀 Let's explore uncharted possibilities. #Castoola #addressableTV #AsiaTech #atxsg #advertising #InformaTech

🚀 Game Changer in African Broadcasting 📺 Are you ready for an entertainment revolution? We're thrilled to announce a groundbreaking partnership between SABC, Mangomolo, and Castoola. Together, we're enhancing SABC+ to deliver more to its viewers: 7 TV channels, 22 radio stations, and expanded on-demand services. 🌐 This project is propelled by our partner, Broadsmart, which leads project management and operations and provides an end-to-end ecosystem for the SABC. 💪 Raising the bar, Castoola proudly delivers industry-leading fully-managed addressable TV solution, ensuring that each ad not only reaches but also resonates with the right audience, thereby increasing effectiveness and revenue. ✨ Together, SABC, Mangomolo, and Castoola are shaping the future of African entertainment—customized just for you! #Broadcasting #Innovation #OTT #SABCplus #Entertainment #MediaTech #AddressableTV #CTV #Advertising #Castoola