Estefanía Agüero

Digital Advertising Sales Director

Miami-Fort Lauderdale Area Contact Info
2K followers 500+ connections

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About

Digital Advertising Sales Director offering valuable experience in the media industry, driving revenue and building relationships with advertisers and agencies.Skilled in launching and growing new business units on a global scale.

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Activity

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Experience

  • ShowHeroes Graphic

    Regional Director US Multicultural

    ShowHeroes

    - Present 2 years 6 months

    Miami, Florida, Estados Unidos

    Execution of the US Multicultural advertising sales strategy. Execution of the US General Market launch for both agencies and direct clients. Identified, prioritized and secured business opportunities by actively prospecting and engaging potential clients.

  • Smartclip

    Smartclip

    3 years 6 months

    • Smartclip Graphic

      Managing Director Miami

      Smartclip

      - 1 year 6 months

      Spearheaded the launch of operation in Miami for the Pan Regional Latin America market, developed the sales strategy, secured new markets and clients.
      Development of the Central America & Caribbean Business Unit.

    • Smartclip Graphic

      Country Manager Chile

      Smartclip

      - 2 years 1 month

      Chile

      Execution of the Smartclip Chile launch in Chile as a new Business Unit for the company.
      Launched a localized product portfolio. Increased company awareness in the South Cone and lead the establishment of partnerships with more than 200 local clients and suppliers.
      Signed agreements with the main agencies groups and direct clients.

  • PRISA Brand Solutions

    PRISA Brand Solutions

    8 years

    • PRISA Brand Solutions Graphic

      Sales Manager Smoda.com

      PRISA Brand Solutions

      - 8 months

      Madrid, Community of Madrid, Spain

      - Assistance in the elaboration of advertising budget and commercial plan for its achievement.
      - Development of tailored made products for brands, aligned with the advertiser's KPI's (video formats, branded content).
      - Negotiation with direct advertisers and media agencies.

    • Sales Manager elpais.com

      PRISA Brand Solutions

      - 1 year 4 months

      Madrid, Community of Madrid, Spain

      - Negotiation of annual agreements with the Top national advertisers, meeting investment and share objectives for each business line (display, video, branded content, special actions, etc).
      - Transversal marketing of the rest of the company's portfolio (events, anniversaries, annual awards, etc).
      - Incorporation of new advertisers to the company's portfolio.

    • Sales Manager Prisa Noticias

      PRISA Brand Solutions

      - 3 years 1 month

      Madrid, Community of Madrid, Spain

      - Responsible for elpais.com, as.com and cincodias.com and their paper versions for the company's top 25 clients.
      - Negotiation of annual investment agreements, monitoring and optimization, creation of new services, rates and solutions to optimize campaign results. Fulfillment of commercial objectives for each of the media. Increasing and improving the advertisers' experience with the company's media.

    • Sales Manager elpais.com

      PRISA Brand Solutions

      - 3 years 2 months

      Madrid, Community of Madrid, Spain

      Advertising Manager for elpais.com: responsible for attracting advertisers from traditional media. Elaboration and implementation of commercial plan by industries with special focus on the Luxury sector (Fashion, Beauty): presentations, breakfasts with advertisers and editors. Loyalty of new advertisers, creation of new advertising products for the company, etc.

  • El Pais Graphic

    Sales Director de El País Semanal

    El Pais

    - 7 years 1 month

    Madrid, Community of Madrid, Spain

    Advertising Manager of the Weekly Magazine El País Semanal: leading a team of 7 sales people.
    Development of business plan, advertising budget, annual negotiation with major advertisers (L'oreal, Estee Lauder Group, LVMH, etc). Creation of advertising solutions to achieve sales targets, liaison with the editorial department, supervision of different regional offices.

  • Vocento Graphic

    Sales Manager ABC

    Vocento

    - 3 years 1 month

    Madrid, Community of Madrid, Spain

    Head of advertising for the ABC Economía supplement and Sales Manager of ABC Nacional: compliance with commercial objectives and responsible for the design and implementation of the commercial plan for the launching of ABC Economía for the main advertisers in the industry (banking, insurance companies, telecommunications).

  • LA RAZON Graphic

    Sales Executive La Razón

    LA RAZON

    - 1 year 1 month

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