InfoSum’s Post

I’m excited to be working on privacy-preserving advertising technologies at Google. Click on the link below to read what my teammate Harikesh has to say about how Google Ads is using Chrome’s #privacysandbox Attribution Reporting API

The online advertising ecosystem is in the middle of a major pivot towards improved ways to protect user privacy. Chrome’s #attribution reporting API (ARA), a part of the larger #privacysandbox initiative, offers an alternative for ads measurement after third-party cookie deprecation in 2024. In Google Ads, we’ve made significant investments to use the ARA effectively and help advertisers achieve more accurate measurement. Please read this link to learn more: https://lnkd.in/gFyhuA3d We are committed to sharing our process and engaging with the ecosystem to help our partners and the broader industry transition into a future without third-party cookies and implement effective, privacy-preserving ads measurement. Additional references: Chrome’ Attribution Reporting API (ARA): https://lnkd.in/gXYPS-Fe Privacy Sandbox initiative: https://lnkd.in/gWyhYk6A For more on what’s coming with third-party cookie deprecation: https://lnkd.in/gn4tAi5B

I hear from #adtech providers about how they’re interested to test new privacy-preserving technologies, but may be unsure how best to test them. We're sharing a detailed guide on how Google Ads implemented the #PrivacySandbox Attribution Reporting API - an API that will play a key role in measuring campaigns using privacy-preserving signals. The guide includes insight into how best to test the API to see optimal outcomes for accurate ad measurement in a cookieless world. The Privacy Sandbox is a collaborative effort across our ecosystem to move away from third-party cookies and we’re excited about the progress made. https://lnkd.in/gs96jnAy

With all the hype around the death of the first-party cookie, as an industry, we are in danger of becoming immune to debate about how prepared we are for a post-cookie reality. With the constant "will they won't they" storyline happening between Google and third-party cookies, Jake Ness highlights something very important in his recent piece for Mediashotz: "in the race to become cookieless, don’t forget the value of consent." What the industry needs is inclusive sets of privacy-conscious solutions, granting access to highly sought-after attribution data for precise success measurement - that's where we come in! 📧 Want to find out how? Read Jake's full piece in Mediashotz news below. https://lnkd.in/ghW3kt77 #Cookieless #ConsentIsKey #AdvertisingEvolution

In the dynamic realm of digital advertising, keeping abreast of increasing privacy scrutiny and diverse regulations is paramount. Apple and Google have introduced more stringent requirements, compelling marketers and publishers to adjust their strategies to sustain effectiveness and revenue. Are you prepared for the post-3P-cookie era and beyond with your data strategy and solutions portfolio? Participate in a pragmatic webinar presented by Sourcepoint in collaboration with ThinkMedium, exploring these pivotal transformations. 👉 Sign up here: https://lnkd.in/efSs_wAk #DigitalAdvertising #PrivacyRegulations #DataStrategy #Webinar #Sourcepoint #ThinkMedium

Still concerned about the elimination of cookies and how it will impact you? 🤔 Read our article to understand what the elimination of cookies means for you, the current status of the situation, and how adlicious is revolutionizing the industry with its data-driven creatives that work without cookies. 🍪🙅♂️ Join us in shaping a privacy-first future for digital advertising! 🚀 #CookiesElimination #DataDrivenCreatives #PrivacyRevolution Click here for the article: https://lnkd.in/en8AAApE

Join me, Bryn S. & Ana Luisa Salustiano from Twilio as we dive deep into the world of ad tech evolution. The webinar is "Navigating the Cookieless Era: From DMPs to CDPs" on September 19, 2023 from 12-1 ET / 9-10 PT.   In this webinar and live Q&A, we will discuss: ✅ What's the Data Evolution of Ad Tech?  ✅ DMP vs CDP: Understanding the Key Differences  ✅ How CDP-Based Ads Future-Proof Your Campaigns  ✅ The Privacy-First Future: Why DMPs Are Feeling the Heat   Register here: https://lnkd.in/erXu6g4X #adtech #cookielessfuture #webinaralert #Tredence #BeyondPossible

🌊 The Privacy Wave is here - are you ready for the tide of change in MarTech? 🛡️ #CookieDeprecation 1️⃣ First Wave: Regulatory and consumer privacy concerns are surging like never before! 🌐 2️⃣ Second Wave: The retargeting strategies we've surfed on are going to feel the hit as third-party cookies start to crumble. 🍪⚠️ 3️⃣ Third Wave: With cookies going extinct, giants like Google will wield even more control over the ad-serving landscape, but the waters are choppy with new untested solutions like Topics API. 📊🔍 4️⃣ Fourth Wave: Social media platforms, the walled gardens, will rise as the "safe havens" for advertisers. But beware, the cost of admission is going up! 💸🔐 5️⃣ Fifth Wave: Your own company's data remains the unshaken lighthouse amidst these stormy seas. 🏝️📈 📣 Now is the time to anchor your strategy in the bedrock of first-party data with ReBid's Advertiser CDP! Navigate through the privacy wave, and leverage your first-party data to personalize and propel your marketing to new horizons. 🚀 #PrivacyFirst #MarTech #DigitalMarketing #FirstPartyData #AdTech #ReBidCDP 🌊🛡️🚀

Did you see this? A new report from Basis found that nearly half of all advertisers don't feel prepared to succeed without third-party cookies. Check out all the findings here, then shoot me a message to talk about how you're handling things: https://ow.ly/Xxsn30szVCV #adtech #digitaladvertising #thirdpartycookies

Trading in intrusive ads for an approach that puts user privacy first. In the digital advertising space, we are witnessing a strategic shift as behavioral advertising, with its collection and use of personal data across the web, is prompting users to think twice about how advertisers reach them. How do we go beyond what behavioral advertising has to offer for both the brand and the consumer? Read more: https://lnkd.in/grhbW3KN #ContextualAdvertising #BehavioralAdvertising #Cookies #OnlinePrivacy