DMEXCO - Digital Marketing Expo & Conference’s Post

🕒 Ten minutes is all it takes. Help us understand the digital advertising industry's progress in sustainable digital advertising by taking this quick, 10-minute survey. 🌍 Your input is key to our eco-friendly journey: https://lnkd.in/dSrkQwHx

Save the date! The Great Debate: Sustainability in Digital Advertising is coming on March 26th! In this virtual event, industry experts IAB Spain, GroupM,Adform (and others!) will discuss our industry's readiness and the key work being done to achieve sustainability in digital advertising. Sessions on the agenda will explore the current tools and frameworks available to help reduce the carbon emissions produced by digital advertising, important regulations, industry associations' key work, and the tangible actions that we need to take today to drive real change: https://lnkd.in/e9WRVDQb

What is your State of Readiness re: Sustainability in Digital Advertising? Sign up now for this session by IAB Europe, with an impressive line up. #sustainability #digitaladvertising #adtech

The Future of #Advertising in Belgium, a whitepaper we developed in collaboration with the United Brand Association (#UBA), reveals that the next three years will be pivotal for Belgian advertisers. With change occurring in several areas, industry players must capitalise on key opportunities now to drive value. We invite you to read the report to explore the three disruptive trends changing the face of Belgian advertising and to discover what the industry must do to successfully evolve. Read here ➡️ https://deloi.tt/3L9KuPn

How is the advertising industry in Belgium changing? I invite you to read The Future of Advertising in Belgium to learn why the next three years will be pivotal for Belgian advertisers.

A recent report from IAB Europe found that more than a third of digital professionals in the advertising industry cite a lack of education as the key challenge to improving sustainability. At IMPACT Plus, we believe that sharing knowledge and best practices is essential to reducing emissions and making the industry more sustainable. That’s why we’ve created a new white paper, “Reducing the Carbon Impact of Digital Advertising.” Our white paper provides an overview of the carbon footprint of the advertising industry and outlines actionable solutions for reducing it. It is a must-read for anyone in the industry, from advertisers to agencies to publishers. - Click the link to download the white paper —> https://lnkd.in/d7PxBNde - Share the white paper with your colleagues and friends in the industry. - Let us know what you think of the white paper in the comments.

How is the advertising industry in Belgium changing? What opportunities can regional players capitalise on to play a leading role in the future of the industry? Our latest whitepaper, developed in collaboration with the United Brand Association (UBA), provides the answers and more! #Advertising #Belgium

Hot from the press: our latest report on the Future of Advertising in Belgium!

In a market that's worth billions, do we really know the effectiveness of digital advertising? 🤔 In November's Impression Picks, we take an in-depth look at some of the latest articles, campaigns and trends from the world of digital marketing👇 Read on to learn about: 🧑🔬 How advertising became no longer an art, but a science 🌱 The sustainability spotlight: a key consumer trend for 2024 🧠 Smart branding by owning your mistakes https://lnkd.in/eaenTRTu

Hear experts from diverse sectors of the advertising ecosystem discuss sustainability in advertising at #canneslions2023: https://lnkd.in/gaXWCMdG