Kass Sells

Greater Seattle Area Contact Info
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About

As WE Communications’ CEO of International, Kass Sells oversees the agency’s EMEA and…

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Experience & Education

  • WE Communications

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Volunteer Experience

  • Foundation Board Member

    Bellevue College

    - 3 years

    Education

  • The LAGRANT Foundation Graphic

    Board Member

    The LAGRANT Foundation

    - Present 7 years 7 months

    Education

    The LAGRANT Foundation is a nonprofit 501 (c)(3) organization whose mission is to increase the number of ethnic minorities in the fields of advertising, marketing and public relations by providing scholarships, career & professional development workshops, mentors and internships to African American/Black, Alaska Native/Native American, Asian American/ Pacific Islander and Hispanic/Latino undergraduate and graduate students. Our goal is to open the proverbial “door” for minorities by providing…

    The LAGRANT Foundation is a nonprofit 501 (c)(3) organization whose mission is to increase the number of ethnic minorities in the fields of advertising, marketing and public relations by providing scholarships, career & professional development workshops, mentors and internships to African American/Black, Alaska Native/Native American, Asian American/ Pacific Islander and Hispanic/Latino undergraduate and graduate students. Our goal is to open the proverbial “door” for minorities by providing the necessary resources and tools not commonly available to many minorities entering the fields of advertising, marketing and public relations.

  • UNIVERSITY OF WASHINGTON FOUNDATION Graphic

    Communications Advisory Committee Member

    UNIVERSITY OF WASHINGTON FOUNDATION

    - Present 5 years 4 months

    Education

    The University of Washington Foundation exists to help the University of Washington be recognized as the best public university in the world as measured by our impact on students, the state and the world.

    The Communications Committee advises the Foundation in its marketing efforts to attract and develop Washington’s and the world’s most promising students, grow public and private support, be a destination for world-class faculty and staff, and grow passion for the University.

  • PR Council Graphic

    Member Board Of Directors

    PR Council

    - Present 2 years 7 months

    PR Council is a U.S. membership-based industry association designed to empower the present and next generation of communications professionals, industry innovators and business leaders through education, events and industry resources. The PRC plays a critical role in elevating the practice of integrated communications and continuing to ensure its future as a leader in strategy and execution, and as a valuable part of the broader integrated marketing ecosystem.

Projects

  • Communication in Unprecedent Times

    -

    Your communications function provides a red thread and a catalyst for change. WE created six guiding principles to put communications at the center of your brand’s recovery planning and ensure your brand leads with purpose and humanity.

    Other creators
    See project

  • Insights into Brand Purpose

    -

    For the second year running, WE Communications partnered with Quartz Research to uncover how communications can move people to positive action. Read and review the newest thinking on brands taking a stand on social issues, employee engagement and more.

    Other creators
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  • Business Continuity & COVID19

    -

    Months into the pandemic, business leaders in China are picking up the pieces of their 2020 plans and figuring out what the “new normal” might look like. From crisis preparedness to building brand equity in a radically changed world, WE looks to China for a glimpse of life after the coronavirus.

    Other creators
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  • DXT Creativity vs. Everything

    -

    Data helps us connect to customers in a thousand ways, but is our obsession with analytics and optimization killing brands’ creative souls? WE Communications' whitepaper explores over-optimization, the “sea of sameness” and new processes to ensure your brand’s creative approach is future-proof.

    Other creators
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  • Brands in Motion 2019

    -

    How do brands navigate a world of constant motion? How do they meet consumer expectations that grow higher every year? Find your brand momentum with WE’s Brands in Motion global study.

    Other creators
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  • Purpose in China

    -

    How should brands lead purposefully in a market that’s still figuring out what “purpose” means? WE’s new report digs into strategies and learnings for brands seeking to define and act on their purpose in China.

    Other creators
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Honors & Awards

  • Best Agency in Asia Pacific

    PRWeek Global Awards

    WE Communications wins PRWeek's Best Agency in APAC for the second year in a row.

  • China PR Consultancy of the Year

    PR Awards Asia

    WE Red Bridge wins PR Awards Asia Best PR Consultancy in China

  • Technology PR Agency of the Year

    PRovoke Media/Holmes Report Global SABRE Awards

    WE Communications wins PRovoke Media/Holmes Report Tech PR Agency of the Year for 2019

  • APAC Regional Consultancy of the Year (Midsize)

    PRovoke Media/Holmes Report APAC Consultancies of the Year

    Avian WE wins PRovoke Media/Holmes Report APAC Regional Consultancy of the Year (Midsize)

  • Best Agency in Asia Pacific

    PRWeek Global Awards

    WE Communications wins Best Agency in APAC by PRWeek for the first time ever.

  • Indian Consultancy of the Year

    PRovoke Media/Holmes Report APAC Consultancies of the Year

    Avian WE wins PRovoke Media/Holmes Report APAC Consultancy of the Year for India

  • Large PR Consultancy of the Year

    Fulcrum Awards

    Avian WE in India wins Large PR Consultancy of the Year from the Fulcrum Awards

  • PR Agency of the Year

    Mumbrella CommsCON Awards

    WE Buchan wins Agency of the Year in Australia from Mumbrella CommsCON Awards

  • South Asia PR Agency of the Year

    Campaign Agency of the Year Awards

    Avian WE wins South Asia PR Agency of the Year from Campaign

  • Cannes Lions Grand Prix Award

    Cannes Lions 2015

    Waggener Edstrom Communications (WE) and creative agency Grey New York took home two Cannes Lions awards for the “Greatest Interception Ever” campaign at the 2015 Cannes Lions Festival of Creativity. The campaign, done on behalf of Volvo North America and aimed at generating brand awareness during the 2015 Super Bowl, won Gold in the Automotive & Transport category and Silver in the Response/Real-time activity (including crowdsourcing) categories. Also awarded a Cannes Lions Grand Prix, the…

    Waggener Edstrom Communications (WE) and creative agency Grey New York took home two Cannes Lions awards for the “Greatest Interception Ever” campaign at the 2015 Cannes Lions Festival of Creativity. The campaign, done on behalf of Volvo North America and aimed at generating brand awareness during the 2015 Super Bowl, won Gold in the Automotive & Transport category and Silver in the Response/Real-time activity (including crowdsourcing) categories. Also awarded a Cannes Lions Grand Prix, the campaign helped drive significant impact and increase visibility for the automotive brand.

    “This campaign was truly a labor of love for all involved,” said Tiffany Cook, Waggener Edstrom executive vice president and consumer sector lead. “Effective collaboration is paramount to any successful integrated marketing effort — especially one that includes a crowded media landscape like the Super Bowl.”

    WE and Grey teamed up with Volvo to break into the larger conversation surrounding the Super Bowl while also remaining true to the Volvo brand and its focus on people. The “Greatest Interception Ever” contest was an opportunity for game day viewers to nominate people who inspire them to receive a brand new Volvo XC90. The socially-driven alternative to game day TV advertising became one of Volvo’s most successful viral marketing efforts. The campaign fit perfectly with Volvo’s human-centric mindset of putting people first in all areas, including the design and technology of all Volvo cars. Judges noted that Interception was a “smart, strategic, creative and real-time” use of media during the big game.

  • Best in Show

    National Addy Awards

    Tacoma Guitars Campaign - FCB Seattle with Steve Rudasics CD, and Mary Knight ECD
    How do you create buzz for a well-respected but virtually unknown guitar company? You talk to true musicians in their own language. Result: Fender became so enamored with the brand, they bought the company.

  • Cannes Lions Award

    Cannes Lions

    Group Health WA Campaign Awards: D&AD, Cannes, Clio
    Attracting a young and healthy audience to an established HMO isn't easy. We did it with humorous scenarios based on a new consumer benefit. The spots generated buzz and brand favorability went up 8%.

  • Effie Award - AAA Washington

    Effie Awards

    2004 United States, Government, Institutional & Recruitment
    BRONZE Award
    Campaign: No War Stories
    Agency: FCB Seattle
    Brand: AAA Washington
    Client: AAA Washington

Languages

  • English

    Native or bilingual proficiency

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