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To get a first hand account of how the role of the CMO continues to shape-shift, I sat down with Chief Growth and Disruption Officer at Xerox, Deena LaMarque Piquion and Global President of EssenceMediacom, Kristin Gower to hear their thoughts on the subject. Our conversation ranged from changing titles to AI and everything in between. Three insights that might ring true for you: 1. CMO as Growth Orchestrator –  We saw this last year with EssenceMediacom's research too: With an expanded remit, CMOs are now responsible for multifaceted, data-driven strategies and the ability to scale initiatives quickly and globally. 2. Tracking Brand Health and Customer Insights to Drive Growth – Using brand studies and NPS surveys to understand strengths and focus areas, particularly targeting emerging decision-makers, to identify growth opportunities and refine engagement tactics. 3. Redefining the B2B Marketing Playbook with Emotion – Adopting a more human and playful approach, using platforms like TikTok to engage younger buyers, and aligning with digital transformation trends for more relatable and impactful messaging. Full scoop here: https://lnkd.in/eZjhffm9

How do you build a messaging strategy for multiple verticals? Everything you do in marketing comes down to the messages you send. How you communicate those can be a make-or-break scenario for your B2B brand. Especially if you have a complex story to tell. Layer on there that you likely sell into multiple verticals or segments where a one-size-fits-all strategy is not going to work. So, how do you take something dauntingly complex and distill it down to multiple verticals? One of the frameworks we use is a waterfall approach. It begins at the very top (brand level) and works its way down to the tactical level. 1 - Brand Level 👇 2 - Product/Solution Level 👇 3 - Vertical/Market Level 👇 4 - Campaign/Tactic Level It helps make it easier to: - Educate - Engage - Attract This kind of brand articulation and message framing creates harmony between your brand teams and product teams. * * * * * * * Two ways I can help: 1️⃣ As a strategic advisor on product and brand messaging and marketing 2️⃣ As an external team, helping support your ongoing marketing needs #b2bmarketing #b2bmessaging #b2bmarketingstrategy

"The role of the CMO is definitely shifting, and it has been for some time. Driven by changes in how businesses buy in a digital-first world, CMOs are now focused on aligning sales and marketing, data compliance, and content that resonates with evolving behaviours." These are just some of the points that Pipeline360 President, Tony Uphoff shares in the recent The Drum article about how agencies are evolving to better serve CMOs. Read it here: https://lnkd.in/eCa4Nbpz #b2bmarketing #CMO #brandeddemand

As a panelist and speaker at the D2C Accelerator, I had the opportunity to share my insights and learn from other industry experts. The D2C space has been rapidly growing in recent years, with more and more brands choosing to sell directly to consumers instead of relying on traditional retail channels. This shift has brought about a unique set of challenges and opportunities, making it a crucial topic for discussion at the accelerator. My key takeaways from our discussions: 1. 🌸 One of the key learnings from my experience as a panelist and speaker was the importance of understanding your target audience. In the D2C world, knowing who your customers are and what they want is crucial for success. This involves conducting thorough market research, gathering customer feedback, and constantly adapting your strategy to meet their needs. ✨Tools : As a panel, we discussed the various methods and tools that can be used to gather insights on consumer behavior, such as surveys, focus groups, and social media monitoring. 2. 🌸 Another important takeaway was the power of storytelling in D2C marketing. With the rise of social media and e-commerce, brands have a unique opportunity to connect with their customers on a personal level. By sharing their brand story and values, companies can create a deeper emotional connection with their audience and differentiate themselves from competitors. ✨As a speaker, I emphasized the importance of authenticity and transparency in storytelling, as consumers today value authenticity and are quick to call out brands that are not genuine.

📢 The future of B2B marketing in 2030 is here! 🚀 Embrace these key trends for success: 1️⃣ Purpose-Driven Marketing: Customers seek brands that share their values. Communicate your purpose and commitment to social and environmental responsibility to gain a competitive edge. 2️⃣ Hyper-Personalization: Deliver tailored experiences using AI and machine learning. Enhance customer satisfaction and drive engagement. 3️⃣ Account-Based Marketing: Focus on high-value accounts for personalized experiences. Deepen engagement with decision-makers for higher conversion rates and increased revenue. 4️⃣ Voice-Activated Search: Optimize content for voice search as it becomes the norm. Adapt SEO strategies for discoverability and provide concise, conversational information. 5️⃣ Influencer Marketing: Collaborate with industry influencers to reach your target audience. Establish credibility, drive brand awareness, and generate leads. 6️⃣ Data-Driven Decision Making: Collect and analyze vast amounts of data for actionable insights. Identify trends, understand customer behavior, and optimize strategies for maximum impact. 7️⃣ AR/VR Technologies: Revolutionize B2B with immersive experiences. Showcase products, provide virtual training, and enhance customer engagement and collaboration. 🌟 Stay ahead of the curve, adapt your strategies, and thrive in the evolving B2B landscape of 2030 and beyond! 🌐💼 🔗 Link: https://lnkd.in/etm6zjhH #B2BMarketing #FutureTrends #2030

As B2B marketers, we're all grappling with unprecedented disruption from all sides: AI 🤖, evolving customer expectations 🔍, and changing digital behaviors 📱. To help our clients navigate this new landscape, we've been helping them rethink the role of thought leadership in driving trust 🤝, credibility 💡, and ultimately, growth 📈. It's not about being the loudest voice in the room; it's about empowering subject matter experts to foster authentic human connections. In this video, Weidert Group president Greg Linnemanstons shares insights on why an SME-driven approach to engagement is key to thriving in an AI-powered world. How are you adapting your strategies to build genuine connections with your audiences? 🤔 #B2BMarketing #ThoughtLeadership #Disruption #AuthenticEngagement #TrustBuilding #ReinventingMarketingStrategy

Modern marketing is more than lead generation—it's a strategic growth engine. 🔑 Key elements: •Market insights drive informed decisions. • Aligning with customer needs boosts relevance. •Targeting ideal customers optimizes ROI. • Conversion optimization fuels revenue growth. •Efficient sales processes drive profitability. 👁 By focusing on strategic insights, customer alignment, and revenue optimization, we pave the way for long-term success and impactful growth

Andrea Fryrear's insightful quote serves as a guiding principle for B2B marketers looking to navigate the complexities of the modern business landscape. By limiting our work, focusing on excellence, and adopting an audience-centric approach, businesses can transcend the noise, elevate their marketing efforts, and achieve sustainable success. To achieve excellence in #b2bmarketing , a relentless focus on quality is indispensable. Fryrear emphasizes the importance of doing "really good, high-quality work," highlighting the necessity of delivering value at every touchpoint. Whether it's crafting compelling content, refining messaging, or optimizing user experiences, precision and attention to detail are paramount. By concentrating efforts on refining the quality of output, businesses can distinguish themselves in a crowded market and build lasting relationships with their audience. B2B marketing success hinges on understanding and addressing the needs of the target audience. By adopting an audience-centric approach, businesses can tailor their messaging, products, and services to meet the specific requirements of their customers. For more insights, visit - www.intellitechsoln.com #marketing #marketingandadvertising

Map and share the prospect or PLG journey across marketing, sales, and product teams. A journey framework helps you identify the programs/campaigns and channels you will use to execute and measure. Sharing the journey vision and experience aligns teams on the plan. More importantly, it helps identify gaps in content, technologies, or configuration needed to deliver the go-to-market strategy effectively. Technology is the conduit that helps provide a great experience and validate if messages resonate with audiences. Technology is often blamed for issues rooted in a need for clarity on the journey and how campaigns should relate to each other. It is beneficial in identifying whether you have the data needed to execute and measure results. As a marketing leader, this is a framework I've used for many years to align teams, set priorities, manage campaigns, and measure results. This framework helps to deliver the right content at the right time to aid users and account for where they are in their evaluation process.

🚀 CMOs, Stay Ahead in 2024 with our guide! As we enter 2024, the digital landscape is evolving fast. To succeed, CMOs need a strong GTM strategy. Check out our blog for key trends and insights: ✅ Rethinking Priorities ✅ Extended Decision-Making ✅ Redefined Buyer's Journey ✅ Immediate Answers ✅ Iterative Strategizing Discover why a solid GTM strategy is a must in 2024 and meet our unique research framework. And bonus: a chance to get a complimentary audit of your business! Read the full blog: https://lnkd.in/dNAJK9mV #CMO #GTMStrategy #DigitalMarketing #B2BMarketing #2024Trends