Transparent Partners’ Post

Reflecting on today’s #ETBrandEquity Martech Day session, one profound takeaway resonates deeply: “The last experience a customer has with a brand, they expect the same from other brands.” This isn't just a shift; it's a revolution in MarTech & AdTech. It's about more than just data and automation; it's about empathy and connection through personalization. Every touchpoint matters, shaping not just a transaction, but a relationship. #Marketing #CustomerExperience #BrandEvolution #MarTech #AdTech

Are you redefining your strategies for success in 2024? Engage with marketing leaders and CMO peers to uncover the challenges and discover the insights surrounding three key marketing topics at our upcoming CMO Insight Summit: 💰 Consumer priorities beyond the price tag 🤖 Strategies for ethical hyper-personalization in an AI-centric era 🌟 Redefining success metrics in modern marketing Join us: https://lnkd.in/gbh9nFGn #GDSSummits #CMOInsight #MarketingStrategy #AIInnovation #MarketingSuccess #CMOSummit #MarketingSummit

#Martech is not just surviving — it's poised to grow. 💡🚀 Key insights from the latest MarTech Nordic 2023 event, reveal that strategic investments in marketing technology can unlock growth and customer engagement, even when budgets are tight. 🌟 Personalization is the game-changer here. Companies that personalize will see a 10-15% revenue increase, with top performers hitting 25%. 📊 From data-driven decision-making to real-time engagement and consistency across all touchpoints, the roadmap to success is clear. Read more highlights >> https://hubs.li/Q028l1250 #DigitalMarketing #CustomerExperience #Innovation

#Martech is not just surviving — it's poised to grow. 💡🚀 Key insights from the latest MarTech Nordic 2023 event, reveal that strategic investments in marketing technology can unlock growth and customer engagement, even when budgets are tight. 🌟 Personalization is the game-changer here. Companies that personalize will see a 10-15% revenue increase, with top performers hitting 25%. 📊 From data-driven decision-making to real-time engagement and consistency across all touchpoints, the roadmap to success is clear. Read more highlights >> https://hubs.li/Q028l5Hz0 #DigitalMarketing #CustomerExperience #Innovation

Let's start the day with a little celebration! 🎉 Dreamdata has been nominated as one of the 100 most innovative marketing technologies out there by The Martech Weekly🏅 To earn a spot on the TMW 100 list, companies are evaluated against a set of criteria that define innovation and excellence in Martech. These are: Product: Companies that push the boundaries of what's possible. Whether it's inventing new products or reimagining existing ones in a novel way. Innovation: Companies that utilize novel approaches to empower marketers and drive success. Disruption: Companies that disrupt traditional business models with new, game-changing growth methods. This achievement underlines our commitment to providing a cutting-edge Revenue Marketing solution that empowers B2B marketers to see which activities are generating pipeline and revenue. The competition amongst the 100 is fierce as there are lots and lots of wonderful companies and technologies represented. We're thrilled to be on the list - and good game to everyone! 😄 #martech #b2bmarketing #revenuemarketing

Our VIA 2023 Consumer Insights & Experience Summit welcomed an intimate group of the industry’s top executives and leaders across marketing, product, compliance, data analytics, and more to Chicago this September. We had in-depth conversations centered around how we evolve in today’s ever-changing environment of consumer data, privacy, and personalization—and how we can prepare for the unexpected and do right by our customers, together.  Just because you weren’t there doesn’t mean you missed out! Verisk Marketing Solutions has all of this amazing content ready for you to watch anytime, anywhere: vrsk.co/3NMUBv5 #ConsumerInsights #ConsumerExperience #LeadershipInsights #MarketingSolutions #VeriskLeadership

Our VIA 2023 Consumer Insights & Experience Summit welcomed an intimate group of the industry’s top executives and leaders across marketing, product, compliance, data analytics, and more to Chicago this September. We had in-depth conversations centered around how we evolve in today’s ever-changing environment of consumer data, privacy, and personalization—and how we can prepare for the unexpected and do right by our customers, together.  Just because you weren’t there doesn’t mean you missed out! Verisk Marketing Solutions has all of this amazing content ready for you to watch anytime, anywhere: vrsk.co/3NMUBv5 #ConsumerInsights #ConsumerExperience #LeadershipInsights #MarketingSolutions #VeriskLeadership

DId you know ❓ LINK+ is the only solution on the market that delivers digital creative diagnostics alongside AI-powered brand lift predictions. Understand awareness, consideration, and intent metrics alongside measures of key engagement behaviours like skip time and likelihood to act - all in one single study 🙌 Don't just work harder, work smarter. Take your campaign to the next level with #KantarMarketplace. Learn more today 👉 https://lnkd.in/epSY4RbZ

Martechvibe David Raab kicked of the festival with an overview of Martech. He argued that the right Martech is dependant on your business strategy, and that there are no one tool that will meet everyone's need. He claims research found that customer's overwhelming emotion is worry, and therefore it will be wise for business to build there business strategy based on trust. The 5 pillars of marketing in regards of Martech was provided as: 1. Media 2. Privacy 3. Customer Experience 4. Digital transformation 5. A.I. Based on your business strategy, and assuming you are focusing on trust, each of these pillars should be examined. The outcome of this excercise will assist in defining your requirements, whereafter tools can be identified and evaluated In conclusion, there are so many tools available, but if you do not know what you want to do with it and why it is important, it will be extremely difficult to make the right decision. #martech #martechvibe #strategy #marketing

Our VIA 2023 Consumer Insights & Experience Summit welcomed an intimate group of the industry’s top executives and leaders across marketing, product, compliance, data analytics, and more to Chicago this September. We had in-depth conversations centered around how we evolve in today’s ever-changing environment of consumer data, privacy, and personalization—and how we can prepare for the unexpected and do right by our customers, together.  Just because you weren’t there doesn’t mean you missed out! Verisk Marketing Solutions has all of this amazing content ready for you to watch anytime, anywhere: vrsk.co/3NMUBv5 #ConsumerInsights #ConsumerExperience #LeadershipInsights #MarketingSolutions #VeriskLeadership