Begin a free MMM 14-day trial with Keen to get immediate access to a personalized marketing mix plan tailored to meet your brand's unique needs. In 5 minutes, you will have the ability to design an optimized marketing mix plan that combines your expertise with the power of AI. Understand the performance of all your marketing tactics and create custom forecasts so you can make decisions in real-time. Maximize your marketing dollars and allocate to various tactics with confidence and precision. Ready to transform your marketing approach? Start your free MMM 14-day trial today! https://bit.ly/3zKBe1y #marketingmix #marketingstrategy #MMM #CPGmarketing #DTC #B2Bmarketing #dataanalytics
Keen Decision Systems
Advertising Services
Research Triangle Park, North Carolina 2,727 followers
Make smarter marketing investments to drive value that lasts
About us
Keen Decision Systems is a high-growth SaaS company that helps marketing leaders make data-driven decisions that create lasting value. As the industry’s first and only decision optimization engine rooted in predictive analytics, Keen AI powered marketing mix software empowers marketing leaders to let data drive their next investment decision. Clients who work with Keen see 25%+ improvement in incremental revenue within the first year. Founded in 2010, and based out of North Carolina’s Research Triangle Park, Keen has completed two rounds of funding over the last two years and has been listed on Inc. 5000’s Fastest-Growing Private Companies in America for the last four years. We were also recognized on the 2022 list of Best Places to Work by the Triangle Business Journal. Keen manages $2 billion in marketing for brands including Athletic Brewing, Church & Dwight, Suja, Bush Brothers, Mega Food and Perfect Snacks, among others. Connect with Keen at: keends.com Subscribe to The Data-Driven Marketer Podcast: https://open.spotify.com/show/66YD05XT70UafWZyyYCzkJ Subscribe to Keen's Youtube: https://www.youtube.com/channel/UCjJr3zfmxIKFOHsdEJYvn0A Follow Keen on Instagram: https://www.instagram.com/keendecisionsystems/ Follow Keen on Twitter: https://twitter.com/keen_decisions Learn more about the Keen Platform: https://youtu.be/uqWQmiBHEs8
- Website
-
http://www.KeenDS.com
External link for Keen Decision Systems
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Research Triangle Park, North Carolina
- Type
- Partnership
- Founded
- 2010
- Specialties
- Marketing & Sales Investment Optimization, Linking Marketing to Financial Performance, Decision Support, Decision Analytics, Software, Marketing Resource Optimization, Brand marketing, Consumer packaged goods, Marketing analytics, and MarTech
Locations
-
Primary
700 Park Offices Drive
Research Triangle Park, North Carolina 27709, US
Employees at Keen Decision Systems
-
Scott Farrell
Experienced senior strategic sales and business development leader with consistent success prospecting, developing, and managing complex commercial…
-
John Busbice
Chief Decision Science Officer, Keen Decision Systems
-
Greg Dolan
Co-Founder and CEO | Inc. 5000 software-as-a-service company
-
Brian Nipper
Head of Infrastructure at Keen Decision Systems
Updates
-
Keen Decision Systems reposted this
Keen Decision Systems Offers Free Access To Advanced Marketing Mix Modeling https://lnkd.in/g7xUWNaA #Keen #marketingautomation #marketingmix #martech360 #news #saleschannel
Keen Offers Free Access to Advanced Marketing Mix Modeling
https://martech360.com
-
💥Start transforming your marketing mix strategy with a 14-day trial of Keen!💥 Finally, MMM software to help you measure and maximize your tactics’ impact and prove #ROI. What can you achieve in 14 days? ➡️Generate an optimized marketing mix plan in 5 minutes by inputting your investments or estimates ➡️Holistically visualize full-funnel channel performance ➡️View accurate, data-driven forecasts to make informed decisions Our platform uses advanced #AI to provide custom recommendations, ensuring the ideal budget allocation across all channels. By supporting your business growth goals, you'll see the value from Day 1! Sign up here: https://bit.ly/3XV11hz #marketingmix #marketingstrategy #MMM #CPGmarketing #DTC #B2Bmarketing #dataanalytics
-
-
ROI is a metric that defines what was done in the past. A high #ROI doesn't necessarily mean it drove the most contribution.🧐 You should be thinking about how should you spend your next dollar = mROI. Keen's #MMM solution is here to help you make your next and most profitable marketing decision. Check out the blog to learn more.https://bit.ly/4bGzELn #marketingmix #marketingmeasurement #marketinganalytics
ROI And MROI: How to Know What’s Really Driving Your Business’ Growth
https://keends.com
-
Marketing mix has become increasingly complex and fragmented and continues to evolve. In our #MMM resource hub, you’ll uncover how to get a grasp on where to spend your dollars to get the most results through modern marketing mix modeling strategies and tools.🛠️ Check out this free resource HERE:➡️➡️ https://bit.ly/4bE5gRB #marketingmix #marketingstrategy #CPGmarketing #DTC #SME #marketinganalytics #marketingplanning
Marketing Mix Resource Hub
https://keends.com
-
Cookies have historically provided valuable insights for marketers, enabling them to understand and engage with their target audiences effectively. However, the increasing concerns about user privacy and the rise of ad blockers have rendered cookies less effective and, in some cases, unavailable.🍪🍪🍪 If you are looking for alternative ways to gather marketing insights other than cookies, then check out our guide that shares effective strategies for adapting to the new landscape. https://bit.ly/4bAkTto #MTA #MMM #cookies #marketingmix
How to Adapt Your Marketing Strategy in a Cookieless World
https://keends.com
-
As a #CPG brand marketer, do you feel like big #retail media, such as Walmart, has all the leverage over how you spend your budget? 💲 If your budget has been cut and you are left to figure out how to produce the same, or better, results without spending more money, you need how to achieve your goals with less. Check out this video where Greg Dolan and Liz Mayer discuss how brand managers can hit their goals by changing their spending approach and shifting their focus on a few key areas. 💡 Watch this clip to find out more! https://lnkd.in/dEPhAJdF #CPGmarketing #retailmedia #marketingmix #marketingstrategy
Overcoming Big Retail Media Leverage Without Increasing Costs
https://www.youtube.com/
-
The marketing landscape is saturated with #digital channels, retail media networks, trade publications and other traditional channels. It is a COMPLEX environment which makes the role of a marketer difficult. Given this complexity, do you find it difficult to make future data-driven decisions that support the goals of your business? If so, marketing mix modeling (#MMM) with machine learning is a tool that can help secure your budget and job AND help your organization achieve its growth goals. Check out the Keen blog to learn more. https://bit.ly/45WaV4n #RMN #marketingmix #CPGmarkeing #DTC #SME
Understanding Marketing Mix Modeling With Machine Learning
https://keends.com
-
Consider this… 👉A platform that could #forecast your revenue and hold it accountable for the accuracy of that forecast. 👉A way to hold your agency accountable for executing your plan. If you did not think that was possible, then you need to consider marketing mix modeling (#MMM). Keen's #MMM platform offers this level of precision and accountability. This is what makes us different and better. Want to learn more? Go to https://bit.ly/4brOLbw and take a tour of the platform here: https://bit.ly/4bIUFFn #marketingmix #CPGmarketing #DTC #marketingstrategy #dataanalytics
-
-
As a #challenger brand, are you trying to find the right marketing mix that will achieve your growth goals in the most profitable way possible? Check out our case study to learn how this non-alcoholic craft beer company was able to drive both revenue AND profit with less investment…with a little help from Keen!📈🚀 https://bit.ly/3xyQuhj #marketingmix #challengerbrands #CPGmarketing #marketingstrategy
Challenger brand drives revenue and profit - with less investment
https://keends.com