Avian WE’s Post

Arena Group fires CEO in wake of Sports Illustrated AI articles scandal. "Ross Levinsohn sacking was to ‘improve the operational efficiency and revenue of the company’, says board, two weeks after fake authors exposed." https://lnkd.in/eEhHStSs #ArenaGroup #RossLevinsohn #SportsIllustrated #AIScandal #MediaEthics #JournalismAI #TechControversy #CorporateGovernance"

Arena Group fires CEO in wake of Sports Illustrated AI articles scandal. "Ross Levinsohn sacking was to ‘improve the operational efficiency and revenue of the company’, says board, two weeks after fake authors exposed." https://lnkd.in/efU5SdXv #ArenaGroup #RossLevinsohn #SportsIllustrated #AIScandal #MediaEthics #JournalismAI #TechControversy #CorporateGovernance"

The passage of time profoundly shapes industries, and the advertising world is no exception. This year’s Cannes Lions festival is a testament to how dramatically the landscape has transformed. 📅✨ 🕰️ **Emergence of AI:** - The advent of Artificial Intelligence signifies a new epoch in advertising, where creativity meets cutting-edge technology. - AI's ability to analyze, predict, and create content is not just a glimpse of the future; it’s the present revolution. ⏳ **Historical Evolution:** - From hand-drawn posters to digital marketing, the evolution has been gradual yet impactful. - As time progresses, the shift towards data-driven strategies becomes more pronounced, highlighting how essential adaptability is for survival. 💡 **AI Enhancements:** - AI enables hyper-personalized content, ensuring brands reach the right audience at the opportune moment. - This transformation suggests that understanding temporality is now more critical than ever for effective engagement. 🔍 **Strategic Insights:** - Delving into decade-old practices reveals the striking importance of innovation in staying relevant. - AI tools empower brands to leverage historical data, predicting trends and shaping future campaigns with unprecedented accuracy. 📊 **The Power of Prediction:** - The capacity to predict consumer behavior based on past interactions means the boundary between today and tomorrow blurs. - As predictive models improve, so does the effectiveness and timeliness of ad campaigns. 🔄 **Cyclical Nature:** - Much like fashion, advertising trends are cyclical, yet each cycle is influenced by technological advancements. - Understanding this cyclical nature is key to navigating future advertising waters. 🚀 **Future Prospects:** - The future of advertising lies in the marriage of historical insights and forward-thinking technology. - Those poised to succeed will be the ones leveraging the power of AI to anticipate and shape the next big trend. Embrace the journey through time. The essence of advertising in today’s world is about merging the lessons from the past with the innovations of the future, and AI is at the core of this transformation. 🌟🤖

🔍📢 The conversations sparked at DMEXCO 2023 are still reverberating through the industry! 🌐🗣️ Dive deeper into the insights shared by top experts, including Sergii Denysenko, CEO at MGID. He touched on the impact of AI for both publishers and advertisers, from efficiency gains to content creation. Follow the link for in-depth analysis and valuable takeaways! 👉https://hubs.ly/Q024spkD0

Only one month to go before the pro-manchester #creativeconference23 that will include our co-founder and technical director Mark Westaby speaking on the subject of "#datadrivenmarketing & #analytics – how can #data inform your #campaignplanning? How do you #measure the success of your #marketingobjectives?" Places are going fast - so click on the link below to book yours! 👇 #prmeasurement, #mediameasurement, #marketingmetrics, #prplanning, #prevaluation, #mediaplanning, #mediaevaluation, #brandcommunication, #pr #comms, #reputationmanagement, #marketingeffectiveness, #preffectiveness, #mediaeffectiveness, #ai, #manchesterbusiness, #manchesterevents https://lnkd.in/eTN98DW2

Have you seen this study by Zefr and Magna Media on the specific impact of ad placement near "misinformation"? Interesting research. This is really a continuation of the problem with "made for advertising" sites and the lack of transparency too many advertisers have regarding where there messages are showing up. Generative AI is only going to make things worse. It really all boils down to one thing: your ad may be getting attention, but it is getting the right kind of attention? Or put another way: Put your ads in places where people care about what they're reading, watching, listenting to, etc. Go to the link to get the report. #brandsafety #brandsuitability #misinformation #fakenews #genai #generativeai

Unlock the secrets to scaling high-worth businesses with our Free Growth Guide. It's your blueprint for thriving in the transformative age of AI. 🚀 👉 Ready to dive into growth? Grab your free copy: https://lnkd.in/gZ3NqqKU #ExponentialGrowth #AIEra #FreeGrowthGuide #HighWorthBusinesses #ScaleUp

For publishers looking forward to a day when algorithms and AI aren't between them and their readers, the fediverse is the future. At Flipboard we're helping publishers share and connect with fediverse communities by opening select Flipboard profiles and Magazines to other social networks (like Mastodon and Threads). This week we federated a group of excellent news outlets, if you're already on #Mastodon, be sure to follow any of these new accounts. #fediverse #socialmedia #news #publishing

🇦🇺 What’s up Down Under FIPP - Connecting Global Media interviewed SODP's founder Vahe Arabian on the state of digital publishing in Australia. Vahe also shares his thoughts on the biggest challenges facing publishers in Australia and globally, the importance for publishers to be a part of a community where they can learn and exchange best practices, the possibilities of AI in publishing, and more. Check it out! #DigitalPublishing #NewsMedia #FutureOfDigitalPublishing #AIinMedia

"AI is a great tool that can help elevate your business and work, but at the end of the day, great ideas and creativity come from human talent." Gali Arnon, CMO, Fiverr View more of the top advertising quotes of November from thought leaders including Mark Penn (Stagwell), David Muldoon (MediaLink) and Michelle Crossan-Matos (Ulta Beauty) in our video: https://lnkd.in/gdX3rv-B #AI #QuoteVideo #AdvertisingQuote