Articles by Kristin
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Women and girls, it’s time to break up with perfection
Women and girls, it’s time to break up with perfection
By Kristin Flor Perret
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4 Thoughts on TikTok, Fashion and Gen Z
4 Thoughts on TikTok, Fashion and Gen Z
By Kristin Flor Perret
Contributions
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What do you do if you're a mid-career product marketer and want to negotiate a better salary and benefits?
It’s crucial to approach the conversation with confidence and tact. Money is a tool, and your ability to discuss it effectively can significantly influence the outcome. Role-play negotiation scenarios with a trusted colleague or mentor. This will help you become more comfortable discussing financial terms and refine your delivery. By focusing on a fact-based approach and understanding the value you bring to the table, you can navigate the negotiation process with poise and secure the compensation package you deserve.
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How can you establish thought leadership and build credibility for your startup through PR?
Consistency is key. Engage authentically, listen to your community, and adapt your approach based on their needs and preferences. By doing so, you’ll not only build credibility but also foster lasting relationships that benefit your startup.
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What are the best ways to use chat marketing in client prospecting?
Chat marketing powered by AI can significantly streamline your efforts and yield positive results, especially when engaging mid-level managers or decision makers. However, it’s crucial to recognize that while automation saves time, it falls short in replicating the nuanced touch that seasoned enterprise sales professionals bring through authenticity and personalized interactions. When your target audience is C-suite decision makers, avoid fully automating your outreach. Instead, use well-crafted prompts to initiate conversations and complement them with human expertise. This blend of technology and personal touch fosters meaningful connections with potential client.
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How can you create a brand that resonates with LGBTQ+ consumers in local markets?
Creating an LGBTQ+ inclusive brand requires more than a token Pride Month campaign. It’s about fostering a genuine sense of belonging. Here’s how to do it authentically: 1. Consistent Presence: Be there year-round. 2. Listen and Learn: Understand their experiences. 3. Community Engagement: Be part of their world. 4. Authentic Representation: Reflect diversity in your marketing. 5. Internal Diversity: Hire a diverse team. Remember, investing in the LGBTQ+ community isn’t just about marketing—it’s about making a positive impact and fostering a sense of belonging.
Activity
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In late May, we took our baby girl Jo to the ER and found out she had botulism, a rare but serious bacterial infection. From breathing support in the…
In late May, we took our baby girl Jo to the ER and found out she had botulism, a rare but serious bacterial infection. From breathing support in the…
Liked by Kristin Flor Perret
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Seattle All-star Classic and Drew Dambreville really know how to bring folks together on a scorching Saturday afternoon. Thank you so much for…
Seattle All-star Classic and Drew Dambreville really know how to bring folks together on a scorching Saturday afternoon. Thank you so much for…
Liked by Kristin Flor Perret
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A big day in the Sims household as my daughter Bridget finishes school and Andrew Sims wraps up at work. If anyone is looking for a brilliant young…
A big day in the Sims household as my daughter Bridget finishes school and Andrew Sims wraps up at work. If anyone is looking for a brilliant young…
Liked by Kristin Flor Perret
Volunteer Experience
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Mentor
The LAGRANT Foundation
The LAGRANT Foundation's Mentor Program pairs scholarship recipients with professionals within the industries of advertising, marketing and public relations. Mentors will provide guidance and answers to questions to recipients as it relates to their career goals. This will allow each recipient to establish a trusting relationship with their mentor, who will help develop networking opportunities within the communications industry and serve as an on-going resource to the student.
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Alessandro Manfredi one of the driving forces behind Dove is stepping down from Unilever after 28 years. He remains of the finest marketers of our…
Alessandro Manfredi one of the driving forces behind Dove is stepping down from Unilever after 28 years. He remains of the finest marketers of our…
Liked by Kristin Flor Perret
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WOW! Huge congratulations to the MAD//FEST team! You absolutely nailed it with this massive event—it was packed with incredible content and such a…
WOW! Huge congratulations to the MAD//FEST team! You absolutely nailed it with this massive event—it was packed with incredible content and such a…
Liked by Kristin Flor Perret
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Our team is delighted to be featured in this month’s issue of Acclaim Magazine as a recipient of the Family Wealth Report Award for Philanthropy…
Our team is delighted to be featured in this month’s issue of Acclaim Magazine as a recipient of the Family Wealth Report Award for Philanthropy…
Liked by Kristin Flor Perret
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“Whatever you do, always give 100%. Unless you are donating blood.” - Bill Murray
“Whatever you do, always give 100%. Unless you are donating blood.” - Bill Murray
Liked by Kristin Flor Perret
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Good Morning DMV!! It’s almost here!! Final touches are in progress on our NEW kitchen in Tyson’s Galleria! And we are still hiring Instructors! Are…
Good Morning DMV!! It’s almost here!! Final touches are in progress on our NEW kitchen in Tyson’s Galleria! And we are still hiring Instructors! Are…
Liked by Kristin Flor Perret
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Thrilled to receive the endorsement of The Seattle Times for my re-election! It is truly an honor to represent the people of the 41st Legislative…
Thrilled to receive the endorsement of The Seattle Times for my re-election! It is truly an honor to represent the people of the 41st Legislative…
Liked by Kristin Flor Perret
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My favorite picture at Cannes Lions International Festival of Creativity last week – our FCB Global teams from around the world celebrating all the…
My favorite picture at Cannes Lions International Festival of Creativity last week – our FCB Global teams from around the world celebrating all the…
Liked by Kristin Flor Perret
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What an incredible week celebrating creativity at the Cannes Lions International Festival of Creativity! Being part of this experience was…
What an incredible week celebrating creativity at the Cannes Lions International Festival of Creativity! Being part of this experience was…
Liked by Kristin Flor Perret
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