PR Illuminator’s Post

According to a 2023 study by Muck Rack, PR professionals believe that AI is one of the top five skills their companies will need to focus on over the next five years. At Rev PR, we believe there is a place for AI in PR, but will it ever replace the need for a dedicated PR team? Read all about it in our informative blog post: https://ow.ly/C61r50R4RyS #franchisePR #PRagency #publicrelations #PRtips #ContentCreation #AI

According to The State of PR Technology 2023, 67.8% of PR professionals surveyed already leverage AI. What do they use it for? ▶ Idea Generation ▶ Press Release Creation ▶ PR Research ▶ PR Reporting ▶ PR Monitoring Let me share the top 10 AI tools for PR to help you get more work done quickly—link in the comment below. #PR #AI #stayprowly

🔍 Have you ever wondered how AI can enhance Public Relations activities?   📊 Our study - IPRN PR Business Survey - delved deep into this realm, unveiling highly empowering insights.   Some respondents highlight that AI in PR stands out for efficiency, optimizing processes, and expanding outcomes. For others, AI serves as a powerful ally in research, providing valuable insights and enhancing strategic decision-making.   💼 AI can also be seen as a significant relief in workload or even a vast source of creativity!   You can download the full report here https://lnkd.in/d7DCR6Kh   #IPRN #PR #AI #Communication 

Interesting that only 83% of IPRN members say they're using AI and that the same number say that it's here to stay. It's hard to imagine any member not using AI or, like uncooking an egg, how AI could be extracted from society at this point. I think both are really 100% for IPRN members, but it's probably a matter of definition. Researching an industry? AI. Using maps to find the best way to a meeting, or taking Uber? AI. Using Alexa to intercom between offices or play some tasteful tunes? AI. Using voice recognition to open a platform? AI. Participating in a Zoom or Teams call? AI. Collaborating on a shared cloud-based document with a colleague? AI. Using Word, Excel, Powerpoint or Outlook and notice how they suggest your next words/phrases, the best kind of chart to make your point or when the best time for the meeting is? AI. Things like ChatGPT, Gemini and Sora get the buzz, but even the most basic things in our daily lives use far more AI than people may realize. Like critical thinking capability, industry experience or a creative mind, AI is among the tools in a good communicators' ever changing tool chest. And it's terrific to see IPRN members from around the world realizing its potential for client benefit for which the surface is only scratched. (written by me, not AI ;)

🚀 AI: The New Power Player in Public Relations 🚀 Recent Muck Rack's survey just dropped some eye-opening stats about AI in our industry: 📈 AI Adoption Skyrocketing: - From March to November, PR pros using AI shot up from 28% to 64%. That's more than double! 🔍 AI's Impact on Quality: - Over half (52%) say AI's upping their game in terms of work quality. - But it's not all set-and-forget; 95% are still fine-tuning what AI produces. ✍️ Human Touch Still Key: - Most of us (61%) are editing "most of the text" AI generates. - It's clear: AI's our assistant, not our replacement. So, what's the takeaway? AI's making waves in PR, but it's our insights and edits that truly make the magic happen.

How many of you have adopted AI in your everyday tasks? A few takeaways from the latest report State of AI in PR by Muck Rack (1,000+ PR pros surveyed): ❕64% say they’ve adopted the technology— up from 23% in early 2023 ❕74% say they’ve increased the quality of their work with AI ❕64% use AI for writing social media copy ❗️only 1 in 5 companies train their employees in the proper AI usage and most companies don’t have an AI policy. I’m working on a training/workshop of AI usage in PR. Ping me if you want to deliver AI education to your PR and comms teams 📩 #pr #ai #aieducation

Kelly O'Hanlon and I will be discussing AI & PR at lunch time today. In advance, you may be interested in this State of AI in PR report from Muck Rack. Top line summary: 💡 AI use has exploded this year. The number of PR pros who said they use generative AI more than doubled from 28% in March to 64% in November. 💡 Brands and agencies don’t match up on expectations to disclose AI use. 21% of agency PR pros say they never disclose their AI use to the clients. Only 6% of pros at brands think that’s the right move. 💡 74% of PR pros report an increase in the quality of their work using AI and 89% say they complete projects more quickly with AI. 💡 While unscrutinised AI output was deemed a major risk by 63% of PR pros using AI, 95% say they’re editing their AI output. 💡 Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Link to the report in the comments ⬇ #aiinpr #pr #communications #ai #prsoftware #mediaintelligence #mediamonitoring #mediaanalytics #digitaltransformation

AI has been a major game-changer in PR, and it’s key for agencies to understand the benefits as well as the drawbacks of incorporating AI into their workflow. Our Founder and CEO, Ayelet Noff 🚀, shares with Forbes how PR pros can use AI as a tool to enhance their research. “PR professionals can harness the power of AI to determine which journalists are best for each story by surfacing their most relevant stories that are similar to the one at hand. AI can act as a tool to suggest new journalists and show better data on which topics each journalist is interested in. However, ultimately, AI can complement—not replace—human expertise. A human still needs to review and make the final call.” Find out how AI is shaping the public relations industry: https://lnkd.in/eyMrV99W #SlicedBrand #techPR #techpragency #startupPR #PRagency #publicrelations #mediarelations  #technologyPR #PRfirm #techPRfirm #AI #socialmedia #AIPR #artificialintelligencePR

As the number and breadth of accessible AI tools increases, so to do the conversations around how, when and if AI should be deployed in PR. AI has the potential to be a powerful tool in our arsenal, but only when used to compliment, not replace, our human expertise. AI can kickstart creative brainstorming or assist data analysis, but the human aspects of finely-tuned knowledge of the media landscape and building authentic relationships remain fundamental to effective PR. This is the subject of this insightful piece from PRmoment which shares a range of perspectives on blending AI with a human touch. #PR #AI #HumanTouch #MediaRelations #Innovation #StrategicPR

Is AI the future of PR? Join the conversation as we examine the opportunities and risks of AI in press release writing. Delve into the insights with Kate Gardiner in our latest feature article: https://lnkd.in/erqNRRYi #pr #comms #ai #pressrelease #article #expert #insights #futureofai #publicrelations