Fletcher Marketing Communications

We are excited to announce that award winning journalist Allison Lester will be interviewing client and 2022 exoneree Joyce Watkins during our upcoming Maryville event on Wednesday, July 24! Allison Lester is a dynamic leader and communications specialist with 14 years of experience in newsrooms across the country. She is the recipient of multiple media awards including national and regional Edward R. Murrow awards, two Emmy Awards, an Associated Press award and recognition from the Georgia Association of Broadcasters. Allison joined the Fletcher Marketing Communications team in 2021 and has since led the firm’s media relations efforts with a proven track record of reaching millions across multiple platforms. Among her strengths are planning and executing multiple media tours, organizing and overseeing video shoots and earning clients' media coverage in major news outlets from Southern Living to Forbes. If you live in the greater Knoxville area, you won't want to miss Allison Lester interview Joyce Watkins next Wednesday, July 24 at 6:00 PM! To RSVP and learn more, visit www.tninnocence.org/events.

We're thrilled to share our success story with CIC Services, a leading consulting firm in captive insurance. By partnering with them, we've helped elevate their reputation and drive record-breaking results this year. They credit media relations efforts as being the number one driver of new business. Discover how we can help your business thrive with our specialized services in B2B companies. See what Fletcher can do for you. #B2B #captiveinsurance

Effective communication strategies hinge on meticulous planning. Before haphazardly proceeding, a well-crafted plan is essential for maximizing success. We meticulously develop comprehensive, tailored marketing plans for clients. Our detailed 40+ page documents cover brand scripting, media relations, competitive analysis, digital strategy, and more—critical resources for new clients. This approach offers a flat fee for a complete toolkit, empowering businesses to decide on external assistance and internal execution, thus facilitating precise budgeting. Contact us today to start crafting your brand's roadmap to success. www.fletchercomms.com

What's it like working with one of the most recognizable brands in the world? Fast-paced, fun and competitive. Offering everything from skydiving to NASCAR racing, Virgin Experience Gifts helps people step up their gift-giving game. See how our Gifting Outside the Box campaign earned 340 media placements that reached 4 billion people.

Happy 4th of July. As we celebrate our country today, we wish for you peace, happiness, hotdogs, and sunshine. May our nation thrive and prosper, may we find what unites us rather than divides us, and may we never take our freedom for granted.

Did you see the debate? It was... rough, we can't help but imagine being the PR pros behind the scenes. So we blogged about it. Whether in politics, corporate realms, or beyond, the lessons resonate universally: authenticity, transparency, and strategic thinking are non-negotiable. Let's uphold these principles to ensure our messages resonate with clarity and purpose in every sector. Read about it in our latest blog:

Our newsletter, the Q2 2024 issue of Fletcher Focus, has arrived! If you're looking for savvy marketing and public relations insights to drive measurable results delivered through engaging content, this is for you. Listen to our latest podcast episode, read our latest blog posts and Entrepreneur articles on timely topics, and get updates on webinars and workshops. Read it here: https://lnkd.in/gzYB8geh... And visit our website to subscribe to future issues: https://fletchercomms.com

Curious about our magic touch with media relations? Dive into our latest case study featuring our work with Dolly Parton's Imagination Library. We poured ourselves a cup of ambition and worked 9 to 5 with this iconic initiative to boost donation support and make a real difference in children's lives. And the results? Through the media relations initiatives, donations to the Imagination Library soared by a whopping 71%. Learn how we did it, and what Fletcher can do for you: https://lnkd.in/eURBrvz9

When we onboard a new client, we often hear their past frustration with marketing and PR firms. They want results, and it's risky to agree to a monthly retainer when results can't be guaranteed. So we decided to take a bold, new approach. We don't quote based on billable hours, but on a set of deliverables and results that we guarantee. Because we stand behind our proven, trusted track record. So with this bold, new model, we needed a brand and website as innovative as our approach. Check it out: https://fletchercomms.com/

New look, new website, same trusted results. Our updated style and site aren't just about appearances – it's a testament to our bold, no-nonsense approach to public relations. Curious about our big move? Dive into our latest blog post to uncover the reasons behind our exciting rebrand and website launch. Discover the story behind the transformation, the driving forces that inspired us to take this bold step, and the vision that fuels our mission to deliver unparalleled results for our clients. Read now: https://lnkd.in/e5f_y5_P