Brand growth is driven by all experiences people have with brands, yet half or more typically go unmeasured. MESH uniquely addresses this gap, answering the question "How are people experiencing my brand?" through Experience Driven Marketing: a new framework for the next generation of marketers to unlock brand growth. No other agency understands more about the way people experience brands. For nearly a decade MESH has captured people’s experiences with brands in real-time. Our database of millions of experiences, collected over time, across country and category, reveals important trends and truths about the way people relate to brands today. Our unique ability to measure all forms of brand experiences and correlate that to brand performance is the single best way to unlock brand growth to date. MESH can help you unlock brand growth by uncovering the ‘black holes’ of knowledge, whether through consultancy or conducting a deep dive into the way people are experiencing yours and your competitor brands, using our award-winning Real-time Experience Tracking (“a new tool [that] radically improves marketing research”, Harvard Business Review, 2012). We’ll uncover a new perspective, create a state-of-the-art monitoring system for your essential brand metrics, and most importantly, help bring stakeholders along this transformative journey.
External link for MESH Experience
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Check out this clip below from the Research Revolutionaries Podcast featuring Fiona Blades as she talks about AI and the role of research! #SoE
How will AI and human researchers work together in the future? Fiona Blades has some thoughts on that in this clip from her chat with James Turner
Congratulating two of our favorites today! Pete Markey has been appointed ISBA's newest President, and with Pete at the helm, we know great things are to come. Ollie Shayer walked away with an award for his work in #Retail #Media at the ISBA event yesterday as well. We have been fortunate enough to work with both Pete and Ollie at Boots UK, as well as the ISBA association, and we can't wait to do more! #SoE #advertisingeffectiveness
“If content is king, then context is queen and we all know who runs the castle! Not measuring in the moment could be damaging for your brand, as potentially culturally damaging, based on the context in which the advertising is experienced. The biggest tension point I see between generative AI and culture is forgetting about the 33% of the world who are not online for various reasons, and inevitably widening the gap between the real world and the potential synthetic cultures we are creating.” Our very own Dana DiGregorio representing our beliefs here at MESH Experience and why measurement within real-world context is so important! #ShareOfExperience
Thank you to News Direct for spreading the word on better measurement and why Share of Experience is the superhero metric! #measurement #ShareofExperience #SOE
Ready to ditch antiquated #measurement and channel x-ray vision in your marketing metrics? Take a quick listen to Fiona Blades and Dana DiGregorio discussing their superhero metric, #Share of #Experience, and see how you can revolutionize the way you measure your marketing success! #SOE #queensofmeasurement https://lnkd.in/ecWWamMU
Ready to ditch antiquated #measurement and channel x-ray vision in your marketing metrics? Take a quick listen to Fiona Blades and Dana DiGregorio discussing their superhero metric, #Share of #Experience, and see how you can revolutionize the way you measure your marketing success! #SOE #queensofmeasurement https://lnkd.in/ecWWamMU
Did you know that sponsorship revenue is expected to hit $1.0bn in 2024? With the Olympics top of mind this year, sponsorship is hotter than ever. We've got the guide to help you get the most out of your investment and truly prove ROI! Download for free, below: https://lnkd.in/edHxiev3 #sponsorship #measurement #ShareofExperience #SOE #marketinginvestment #Olympics
Ogilvy One and MESH Experience showcase the value of creating exceptional relationship experiences in order to grow brands. These brand relationships transcend paid advertising, and must be thought of holistically through proper measurement. This is where #ShareOfExperience comes in! #SOE
Sports sponsorship is a hot topic! It is growing rapidly (in the year 2024, the projected revenue in the Sponsorship & Advertising market worldwide is estimated to reach a significant figure of US$1.0bn according to Statista) and this year we have the Olympics. But sponsorship is notoriously hard to measure! It impacts on so many touchpoints across numerous channels. We have put together a guide on how you can "Go for Gold" in your sports sponsorship measurement this year. And if you want to check out some cool new metrics, like Sponsorship Share of Experience, click on the Dashboard button in the paper! Wishing you success with your sponsorship investment this summer. #sponsorship #measurement #ShareofExperience #SOE #marketinginvestment
Tired of guessing if your sponsorship investments are paying off? We know measuring sponsorship effectiveness can be a challenge, but we're here to help get it right. In this blog post, we discuss the challenges marketers face in understanding the impact of sponsorships along with a practical guide to help clients measure the ROI of this important touchpoint. Ready to measure the true ROI of your sponsorships? Download our guide today and Go for Gold! https://lnkd.in/edHxiev3 #sponsorship #marketing #brandawareness #ROI #SOE #ShareOfExperience
Tired of guessing if your sponsorship investments are paying off? We know measuring sponsorship effectiveness can be a challenge, but we're here to help get it right. In this blog post, we discuss the challenges marketers face in understanding the impact of sponsorships along with a practical guide to help clients measure the ROI of this important touchpoint. Ready to measure the true ROI of your sponsorships? Download our guide today and Go for Gold! https://lnkd.in/edHxiev3 #sponsorship #marketing #brandawareness #ROI #SOE #ShareOfExperience
A+ on #experience? We’ll drink to that! Did you know that when a consumer has a positive experience, it drives their consideration threefold? It is so important to generate positive experiences, particularly in #advertising, as shown in the chart below. Positive, persuasive and relevant experiences build brands and convert consideration to consumption. #Experience #Metrics are #predictive indicators! #ShareOfExperience #SOE Fiona Blades, Dana DiGregorio