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Sustained business growth and success require proper online reputation monitoring and management. Read about 12 smart ways to protect your online reputation in this article from Forbes. #onlinereputationmanagement #reputationmanagement #onlinereputation #reputation #brandprotection #socialmedia #brand #brandbuilding

Brand positioning, when executed well, can establish a sense of reliability and trust. As we enter 2024, remember that your brand's reputation is shaped by what you do AND the stories you tell. Brand reputation makes corporate communications important (internal and external). To shape public perception over time: 🎯 Be consistent in your messaging. 🎯 Engage with your audience genuinely. 🎯 Monitor feedback actively. 🎯 Tell stories that resonate. 🎯 Stay true to your core values. Remember, a well-positioned brand stands out! P.S. If you want to upgrade your corporate comms in 2024, click this link and learn how we can help: https://bit.ly/dp_work. #BrandPositioning #NewYearGoals #CorporateReputation #CorporateComms #DesignPortfolio

Handling challenging situations can be tough. However, it doesn't have to be. Implementing a strategic communication plan combined with transparency and authenticity helps navigate these challenges. Don't let a crisis catch you off guard. Be proactive, honest, and ready to address the issue. Remember, the goal is to turn a negative into a positive. #BrandReputation #Marketing  

Myth Busted: PR ≠ Just Press Releases Many businesses think PR is just about blasting out press releases. While press releases can be a valuable tool, effective PR is a strategic, multi-faceted approach to building brand awareness, trust, and credibility. Here's how strong PR can actually lead to more sales: Increased Brand Visibility: PR gets your brand in front of the right audience, through media coverage, industry awards, and thought leadership opportunities. Enhanced Credibility: Positive media mentions and industry recognition establish you as a trusted player in your field. Improved Customer Perception: PR helps shape how people see your brand, fostering positive associations and driving purchase decisions. Stronger Lead Generation: Effective PR campaigns can attract qualified leads who are already interested in what you offer. Publicity for Good is the #1 communications agency for purpose-driven brands. We help companies like yours leverage the power of PR to achieve their business goals. Schedule a meeting with us today and let's chat about how we can create a customized PR strategy that drives sales!

“Excellent communication doesn’t just happen naturally. It is a product of process, skill, climate, relationship and hard work." -Pat MacMillan, Founder and CEO of Triaxia Partners, Inc. For a business to be competitive and successful, it needs effective brand communication strategies. Magdaleen Scott, a seasoned communications specialist, says building a successful brand requires a strong focus on communication, “Communication on its own is indeed a form of art in today’s world, especially with consumers being served specific content on various platforms. Ten or so years ago, there were a handful of media outlets supplying you with content, specifically content that you engaged with or sought out. Now content is served to you by a bot that spent real time understanding your psychology, meaning that what was sent to you was exceptionally well planned and executed. So how do you start?” For more information on how to bolster your strategic brand communications, read some of these tips and examples from the latest edition of Top 500 here: https://hubs.la/Q029SxJQ0 #Brand #Communications #Marketing #Top500 #Publication #TopcoMedia

What should brands do when they’re faced with a major PR crisis? What best practices should be followed if a brand decides to do a full rebrand? Before making any decisions that cannot be reversed, take a good look at the brand’s existing assets, giving thoughtful consideration to their attributes and guiding values. "Choosing to rebrand is an extreme response. Assuming this is necessary, make sure the change happens from the inside out," said Julie Wright, founder and president. "Look to the future and what you want your business to stand for. Be honest, mindful and inclusive on your rebranding journey." Read more expert opinions in the UpCity article: https://lnkd.in/gaHFKTBv

In the age of #fakenews, are you being careful about the message your business is putting out there? 🤔 Here's the impact fake news can have on your business, and what you can do to make sure your brand comms are authentic: https://lnkd.in/eidXWVvS 📰 #pragency #brandcomms #marketing #digitalmarketing

A brand's overarching messaging strategy should seamlessly extend to the diverse communications tactics employed by its channel partners. #messaging #strategy #channelpartners #brand https://bit.ly/3vmJOBi

In today's digital age, #Misinformation can strike fast and hard, endangering brands. But as a proactive #PRFirm, we've mastered the strategies highlighted in Agility PR Solutions' article on safeguarding brands from the chaos. https://bit.ly/3tTQeae #PRInsights #PRStrategy

We've had amazing client feedback on our new newsletter. If you are running a service based business, it's definitely worth thinking about how much information you are sharing with your clients and through what medium. I am learning more and more the importance of sharing our expertise, even with clients we speak to daily! We forget that sharing tactics, information and insights can be so valuable and deepens the relationship and results for clients. If you want to learn more about our work - just shout! Plus we have a non-client email too - so you can sign up to that here, https://lnkd.in/eXpepeAe #PRinsights #PRsecrets #secretsauce #PR #brandbuilding