TCW Strategies, LLC’s Post

When you dedicate time, resources, and expertise to a high-profile advocacy campaign, seeing it miss the mark and lose traction is devastating. In my experience, ineffective audience targeting is often the culprit. My friend and TCW Strategies' co-founder, Zoltan Csaplar, just published a great piece on audience targeting for advocacy organizations. From personalized messaging to the application of real-time analytics, dive into some expert strategies to drive impactful change. Check this out if you work for a #union or #progressive #nonprofit.

📢 Turn Customers and Influencers into Social Advocates with Loudcrowd! Discover how Loudcrowd empowers brands to harness the power of social advocacy! 🚀 To watch full video: https://buff.ly/46fc2eH #SocialAdvocacy #InfluencerMarketing #LEADRPRO #PodcastEpisode

According to Gartner research, 90% of B2B companies planned to include employee advocacy in their social media strategy this year. 🤯 With budgets getting ✂ slashed due to economic uncertainty, why not consider empowering your employees to become influencers? To see the impact a formalized employee advocacy program can do, check out this case study. https://lnkd.in/dcEGbQ6q

Humanizing B2B content begins with a content strategy that recognizes all the different things your audience values. Your content needs to give your audience something to buy INTO (not just to buy). A great place to start is with your content strategy. Consider these best practices: 📝 Define your thought leadership agenda 🗣️ Communicate your purpose 📢 Collaborate with influencers 👥 Launch an employee advocacy program Learn more: https://bit.ly/3TVCExT #contentstrategy #B2Bmarketing #blog

Just a couple of weeks left! On May 16th I’ll be speaking at Webcertain’s International Social Summit here in Barcelona 🌴 As social media has become one of the major ways for brands to connect with their audiences, employee advocacy is a key ingredient for building trust 🤝 So, I’ll talk about how you can leverage your corporate influencers (aka your people) to get you there. It’ll be a good one! Dropping the 🔗 to the event with my discount code in the comments 👇 #socialmedia #publicspeaking #brandstrategy #employeeadvocacy

During our recent VERB beauty roundtable we discussed: 💄Brand tactics for driving efficiency and efficacy in influencer marketing 💄Tapping into consumer advocacy 💄How to use SEO for influencer strategies & more! Here's a sneak behind the scenes from our intimate event and panel discussion at The Conduit London. #influencermarketing #digitalmarketing #luxurybrands #beauty

Leveraging your own team members to promote company achievements, product releases, and initiatives on their personal social media accounts is an effective strategy to enhance your brand and lower advertising costs. From generating sales leads to attracting top talent, employee advocacy can serve numerous purposes. 👀 Want to learn more about employee advocacy efforts? Check out this case study and give us a follow for more content like this.

Why do I love #employeeadvocacy programs as an employer brand professional? 👉 It legitimizes employer brand within an organization and leaders take notice because it generates real business impact 👉 Increases employee engagement 👉 Transforms every employee into a possible revenue generator 👉 Builds partnership and collaboration between #marketing and #humanresources (something that typically never existed before!)

Accountability culture >>> cancel culture. Thrilled to collaborate with KWT Global's incredible leaders, Gabrielle Zucker and Jessica Spar, on key insights when navigating #cancelculture in today's #PR, #socialmedia, and #influencer landscapes. It's especially interesting to witness the evolution of the influencer space, with the narrative shifting from "canceling" to accountability. More forgiving audiences are now allowing influencers the space to grow, take responsibility, and actively drive positive change. In this dynamic landscape, staying informed (and staying authentic!) is our strength 💪 What are your thoughts on #cancelculture? Check out more below:

There has been an evolution to cancel culture where it not only concerns celebrities but now involves brands, executives and influencers. “Brands should use their voice to speak up for what they believe in, to help amplify causes that matter to them — but only if they choose to. There should be freedom of speech, but also the freedom to be silent," says Jessica Spar, Senior Vice President of Social Media and Influencer Marketing at KWT Global. Natalie Goenaga, Director of Social Media and Influencer Marketing at KWT Global states, “The narrative is shifting, and influencers are now more encouraged to acknowledge mistakes, take responsibility and actively create change.” Discover what you need to know to confidently navigate the evolved landscape of cancel culture in our newest KWT Insights: https://lnkd.in/eiXTYV-k #CancelCulture #SocialLandscape #Insights #PR #SocialMedia #InfluencerMarketing