Fletcher Marketing Communications’ Post

Our latest podcast is live. Sarah Merrell, MBA and I discuss the importance of trust in your brand and how it can lead to an infinite loop of customer loyalty, rather than the outdated funnel you so often see. Check it out!

When a business is starting out, establishing a positive reputation becomes a vital early task. Many companies rely on the strength of their customer relationships and valuable products to create strong word-of-mouth among target audiences. While these elements are important, some companies overlook the parallel development of a public relations strategy — which is just as critical to building a solid, thriving business. Read more in the link below.

Revisiting the Basics: Understanding and Harnessing the Power of PR In today's fiercely competitive landscape, standing out is essential. One surefire way to do so? Public Relations. Positive media coverage can do wonders for your image and help you move your business forward. Here's why PR matters: 1. Reputation Boost: Positive media coverage enhances credibility and trustworthiness, crucial for building a strong reputation. And as you may already know, solid reputation lies at the core of your business success. 2. Competitive Edge: By securing media attention, you outshine competitors, positioning your brand as the go-to choice in your industry. In addition, by sharing your insights, you showcase your expertise and prove your value. 3. Revenue Growth: Increased visibility leads to more leads, conversions, and ultimately, higher earnings. No matter where you are at or how much you have accomplished, always look for ways to differentiate yourself and your business. That's where #PR comes in. In other words, don't underestimate the power of consistent Public Relations. Invest in it wisely, and watch your brand soar! #PublicRelations #BrandBuilding #ReputationManagement #BusinessGrowth

Encore you are magnificent in your foresight

Discover the importance of personal connections in business and how it can help you build trust with your customers. Join our conversation with PR expert Steve Turner as he shares his insights and experiences in the field. Watch the full interview here: https://lnkd.in/ey4e_833 #BuildingTrust #PersonalConnections #BusinessRelationships #PRInsights #CustomerTrust #TrustBuildingTips #BusinessSuccess #EffectiveCommunication #NetworkingMatters #BusinessConnections

🤝 Cultivating Strong Press Relationships in Association Comms 🤝 🎥 This week on Association Insights, I’m tackling another vital yet often overlooked aspect of association communications: nurturing press relationships. Here are some key strategies to enhance your media presence: 👉Tailor Your Pitches: Know the journalists' interests and align your communications with their focus areas. 👉Provide Value: Offer unique insights, expert comments or compelling story ideas. 👉 Build Personal Connections: Engage beyond business - attend events, schedule meetings and interact on social media. 👉 Be Responsive and Reliable: Quick follow-ups and commitments show you’re a dependable source. 💡 Remember, nurturing press relationships is an investment in your association's future as a leading voice in your industry. Tune in to learn more about building and maintaining these essential relationships! #PublicRelations #AssociationInsights #CommunicationStrategy

In this paper you will discover what strategic public relations are, their key elements, who the main stakeholders are, how to lead your internal and external teams to provide the right support to your organisation 🚀 🔗 Learn more at https://lnkd.in/dbdJQFvB #PublicRelations #Marketing #Business #Growth

🌟 New Insight from Association Insights 🌟 Join O&U CEO Colleen Lerro Gallagher as she dives into the art of nurturing press relationships for associations. Discover key strategies to become a trusted and valued source in the media landscape. 🎥 Tune in for essential tips on building lasting media connections! #PublicRelations #AssociationInsights #CommunicationStrategy

Whether you're at the helm of a bustling business or your name shines as your brand's beacon, the Rodriguez Public Relations blog is a refreshing must-read! Why, you ask? Because we're all in the same PR boat, consciously or not, charting a course for more views, more customers, and those oh-so-sought-after clients! So, don't keep this treasure trove of brand-boosting wisdom to yourself—share and subscribe! And if you're eager for a turbo boost on your brand journey, just give us a jingle or shoot us an email. We're here to give you a free consultation that's not just about meeting expectations; it's about soaring high above them!

SMEs get better results by mapping their PR to their business plans ✅ And this week’s 1284 newsletter covers 3 simple ways for busy business owners to get started. It’s a response to what George Oliver learned while speaking at the recent FSB bootcamp. Time-pressed microbusinesses in the audience often didn’t have time to think strategically about their public relations. That’s why we created a free guide to Productive PR for East Midlands SMEs 📈 The downloadable guide gives you: 🔸 A simple template for effective campaign planning 🔸 A checklist for preparing a comprehensive press release 🔸 A framework for effectively persuading your audience 🔸 Contacts for lots of local news contacts and awards events. You can download the guide through the link in the next 1284 newsletter - out on Thursday. Subscribe now ➡️ https://lnkd.in/eycZqmbN