Free Press

Marketing & Advertising

Read us for award-winning news.
Partner with us for our experience and reach.

Whether you are a new client building your brand or a global company seeking expansion into our market, our team of local experts will help you achieve your goals.

Audience Engagement

Free Press Readership

The Free Press’ print and digital audience is extensive. 915,000 users visit the Free Press’ network of sites each month. In Winnipeg, 395,000 adults read the Free Press in print or digital format each week. That’s more than any other newspaper in Manitoba!

Sources:
Google Analytics Monthly Average From October 2023 – March 2024
Vividata SCC | Spring 2024

Readership

Print Readership

Print & Digital Readership

Number of Adults
121,000 178,000
194,000 279,000
296,000 395,000

 

Free Press
Weekday Readership
Free Press
Saturday Readership
Free Press
Weekly Readership
54%

54% of Winnipeg adults read Free Press print and digital products weekly. This is the best per capita readership of any English daily newspaper in a major Canadian city.

Base: 737,000 WINNIPEG ADULTS, Source: Vividata SCC | Study of the Canadian Consumer Spring 2024

Print Audience

Free Press Readership

Education

30%

High School
Graduate

29%

Trade Diploma
or Other Certificate

40%

University
Degree

Household Income

23%

Under $50,000

35%

$50,000 – $99,000

32%

$100,000+

Age

18-34 Years

35%

35-49 Years

12%

50-64 Years

25%

65+ Years

28%

Gender

50%Female

50%Male


Household Tenure

77%Own
Home

24%Rent

Base: 737,000 Winnipeg Adults
Source: Vividata SCC | Study of the Canadian Consumer Spring 2024
Some of the demographic percentages do not total 100% due to rounding

Digital Audience

Free Press Readership

Education

33%

High School
Graduate

30%

Trade Diploma
or Other Certificate

36%

University
Degree

Household Income

29%

Under $50,000

29%

$50,000 – $99,000

32%

$100,000+

Age

18-34 Years

27%

35-49 Years

20%

50-64 Years

28%

65+ Years

25%

Gender

52%Female

47%Male


Household Tenure

71%Own
Home

29%Rent

Base: 737,000 Winnipeg Adults
Source: Vividata SCC | Study of the Canadian Consumer Spring 2024

FP Digital Services

Partner with us to unleash the full potential of your brand with our comprehensive and customized marketing solutions.

We don’t just sell products; we create holistic solutions that directly align with your objectives and goals, ensuring a strategic and purposeful approach to your marketing. Whether it’s enhancing brand visibility, driving sales, or fostering customer engagement, our tailored marketing is designed to propel your organization towards success.

  • Owned and Operated – winnipegfreepress.com
    • Brand safe engagement site
    • High Impact Display Advertising
  • Google Advertising
    • AdWords
    • Display
    • YouTube
  • Social Media Advertising
    • Meta
    • LinkedIn
    • Pinterest
    • X
  • Social Media Management
  • Local Search Optimization
  • Web Development

Be Seen First

Wrap your message around the news.

2-Page Wrap

2-Page Wrap

Includes a front page and page 2.

4-Page Wrap

4-Page Wrap

Includes a front page, an inside spread that wraps around section, and a back cover.

FP Features

Created in FP Features – Shared Beyond the Paywall

  • Partner to create your print/digital supplement or feature.
  • Align your message with coffee table worthy magazines.
  • Share content in supplements that dive into topics vital to Manitobans.
FP Features publications.

Created for print, enjoyed in digital too.

Newsletters

The Free Press distributes multiple newsletters focused on many different interests, each providing a great opportunity for your ad to be seen by a captive audience.

Applause newsletter
Applause

A weekly review of the Winnipeg arts scene.

Sent weekly

Behind the Bench newsletter
Behind the Bench

Jason Bell keeps you up-to-date from the ice, the court, the field and more.

Sent every Friday

Business Weekly newsletter
Business Weekly

The latest local business news and a look ahead to the coming week.

Sent Monday mornings

Dish newsletter
Dish

The latest on food and drink in Winnipeg and beyond from arts writers Ben Sigurdson and Eva Wasney.

Sent every other Friday

Editor's Note newsletter
Editor’s Note

A weekly dispatch from the head of the Free Press newsroom.

Sent every Wednesday

Head Start newsletter
Head Start

A quick glance at the news for the upcoming day.

Sent every weekday morning

Jen Zoratti Next newsletter
Jen Zoratti | Next

A weekly look towards a post-pandemic future.

Sent every Wednesday

Dan Lett Not for Attribution newsletter
Dan Lett | Not for Attribution

A weekly look at politics close to home and around the world.

Sent every Tuesday

Mike McIntyre On Sports newsletter
Mike McIntyre | On Sports

Keep up-to-date on sports with Mike McIntyre.

Sent every Thursday

Passages newsletter
Passages

Kevin Rollason honours and remembers lives well-lived in Manitoba.

Sent every Sunday morning

Puzzles and Other Diversions newsletter
Puzzles and Other Diversions

Other Diversions A daily dose of fun: crosswords, sudokus, horoscopes and Miss Lonelyhearts all in one email.

Sent every morning

Ready, Pet, Go! newsletter
Ready, Pet, Go!

Leesa Dahl looks at everything to do with our furry, fuzzy, feathered, fishy (and more!) pet friends.

Sent every Monday

The Warm-Up newsletter
The Warm-Up

Winnipeg Jets news, notes and quotes. From Mike McIntyre and Ken Wiebe.

Arrives a few hours prior to puck drop

Winnipeg Gardener newsletter
Winnipeg Gardener

Advice, ideas and tips to keep your outdoor and indoor plants growing.

Sent monthly

The Wrap newsletter
The Wrap

Today’s must-read stories and a roundup of the day’s headlines, delivered every evening.

Sent every weekday evening

Podcast
Options

Ask your representative about our podcasting opportunities.

Events &
Promotional Tools

In addition to our print and digital services, we offer additional promotional packages:

  • event guides
  • transportable display banners
  • menus
  • cards
  • signs
Event and promotional guides

Flyer Distribution &
Commercial Print Services

Flyer Distribution Services:

Market Coverage

  • Thursday distribution to home delivery subscribers– machine inserted
  • FSA distribution and rural truck runs
  • Non-subscriber distribution Wednesday and Friday
  • Quality controlled through phone and visual audits as well as colour coded bundles

Benifits:

  • Paid circulation of the Free Press is invited into the home both in Winnipeg and rural areas as well as through single copy sales
  • Inserted product does not need to be bundled
  • Market coverage every Wednesday and Friday allows you to reach every house not covered by the Free Press
  • All flyers are pre-inserted in the Wednesday and Friday market coverage jacket before it reaches the carrier – all inserts are free standing and in their original condition

Commercial Printing Services:

The Free Press provides a full range of printing capabilities – from design and pre-press production to printing the completed product.

We not only offer both sheet fed and web printing services on a variety of papers including gloss coated, but can also fold, stitch, perfect bind, die cut and UV coat your product.

We have the capability for short-run quick printing, including large-format banners and posters in paper or vinyl as well as flyers and booklets.

Our complete printing services, along with our distribution capabilities, make us a one-stop solution.

Newspaper Sections

Monday

Section A
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • Commercial Real Estate
  • Manitoba Movers
Sports
  • Sports Record
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.
Arts & Life
  • Life/Health
  • T.V. Index
  • Comics
  • Diversions
  • Miss Lonelyhearts
  • Horoscopes

Tuesday

Section A
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Arts & Life
  • Life/Health
  • T.V. Index
  • Comics
  • Diversions
  • Miss Lonelyhearts
  • Around Town
  • Horoscopes
Sports
  • Sports Record
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.

Wednesday

Section A
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Arts & Life
  • Life/Food
  • Comics
  • Diversions
  • Miss Lonelyhearts
  • Horoscopes
Sports
  • Sports Record
  • T.V. Index
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.

Thursday

Section A
There are 2 on Thursday
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Sports
  • Sports Record
  • Local Scene
Arts & Life
  • Arts/Theatre
  • What's Up
  • Comics & Diversions
  • T.V. Index
  • Miss Lonelyhearts
  • Horoscopes

Friday

Section A
There are 2 on Friday
  • Top News
  • Manitoba
  • Editorials
  • Canada News
  • World News
City & Business
  • Local News
  • Marketplace
  • Business
  • FP Markets
  • Family Notices
  • Classified
  • Class. Home & Biz Dir.
  • Real Estate Listings
Arts & Life
  • Movie Reviews
  • CD Reviews
  • T.V. Index
  • Comics
  • Diversions
  • Miss Lonelyhearts
Sports
  • Sports Record
  • Local Scene

Saturday Edition

Section A
There are 2 on Saturday
  • Top News
  • Manitoba
  • Canada News
  • Editorials
  • World News
Passages
  • A Life's Story
  • Obituaries
  • In Memoriams
City & Business
  • City News
  • Saturday Business
  • FP Markets
  • Money Matters
  • Working
  • World
  • Marketplace & Jobs
Weekend Review
  • Books
  • Entertainment
  • T.V. Index
Sports
  • Sports Record
  • Local Scene
  • Saturday Sports Special
49.8
  • A section that features everything from food, faith and fashion, to the pulse of Winnipeg.
Saturday Life
  • Entertainment
  • Family Notices
  • 2 Horoscopes
Homes
  • New Homes
  • Weekly Sold Feature
  • Real Estate Picture Listings
  • HomeStyle
  • Gardening
Destinations & Diversions
  • Travel
  • Weekend Comics
  • Puzzles
  • Weather is published daily
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Many other ad sizes available upon request. 1”=14ag.

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Mobile & Desktop Ad Units

Free Press mobile and desktop ad units

Wallpaper: 1900×1000
Max file size:
300 kb (jpg or gif)
Ad unit available on home page or section only.

Billboard: 970×250
Max file size:
250 kb (jpg or gif )
250 kb (HTML 5)
Ad units available on every page.

Big Box: 300×250
Max file size:
150 kb (jpg or gif )
150 kb (HTML 5)
Ad units available on every page.

Tall Box: 300×600
Max file size:
250 kb (jpg or gif)
250 kb (HTML 5)
Units available on article pages.

Leaderboard: 728×90
Max file size:
75 kb (jpg or gif)
150 kb (HTML 5)
Ad units available on every page.

Superboard: 970×90
Max file size:
150 kb (jpg or gif)
200 kb (HTML 5)
Ad units available on every page.

Mobile Banner: 320×50
Max file size:
150 kb (jpg or gif)
150 kb (HTML 5)
Located at the top of the page.

Fixed Mobile Banner: 320×50
Max file size:
150 kb (jpg or gif)
150 kb (HTML 5)
Sits above website content hugging the bottom of the screen.

In-Article Mobile Big Box: 300×250
Max file size:
150 kb (jpg or gif)
150 kb (HTML 5)
Appears at the top of the story.

Mobile Tall Box: 300×600
Max file size:
250 kb (jpg or gif)
250 kb (HTML 5)
Appears in-article, at the end of the story.

Interstitial Mobile: 320×480
Max file size: 250 kb (jpg or gif)
250 kb (HTML 5)
Covers the majority
of the mobile screen.