Free Press
Marketing & Advertising
![Free Press Advertising](https://cdn.statically.io/img/www.winnipegfreepress.com/wp-content/uploads/sites/2/2023/06/mediakit-logo-fpadvertising.png)
Read us for award-winning news.
Partner with us for our experience and reach.
Whether you are a new client building your brand or a global company seeking expansion into our market, our team of local experts will help you achieve your goals.
Audience Engagement
Free Press Readership
The Free Press’ print and digital audience is extensive. 915,000 users visit the Free Press’ network of sites each month. In Winnipeg, 395,000 adults read the Free Press in print or digital format each week. That’s more than any other newspaper in Manitoba!
Sources:
Google Analytics Monthly Average From October 2023 – March 2024
Vividata SCC | Spring 2024
54% of Winnipeg adults read Free Press print and digital products weekly. This is the best per capita readership of any English daily newspaper in a major Canadian city.
Base: 737,000 WINNIPEG ADULTS, Source: Vividata SCC | Study of the Canadian Consumer Spring 2024
Print Audience
Free Press Readership
Education
High School
Graduate
Trade Diploma
or Other Certificate
University
Degree
Household Income
Under $50,000
$50,000 – $99,000
$100,000+
Age
Gender
50%Female
50%Male
Household Tenure
77%Own
Home
24%Rent
Base: 737,000 Winnipeg Adults
Source: Vividata SCC | Study of the Canadian Consumer Spring 2024
Some of the demographic percentages do not total 100% due to rounding
Digital Audience
Free Press Readership
Education
High School
Graduate
Trade Diploma
or Other Certificate
University
Degree
Household Income
Under $50,000
$50,000 – $99,000
$100,000+
Age
Gender
52%Female
47%Male
Household Tenure
71%Own
Home
29%Rent
Base: 737,000 Winnipeg Adults
Source: Vividata SCC | Study of the Canadian Consumer Spring 2024
FP Digital Services
Partner with us to unleash the full potential of your brand with our comprehensive and customized marketing solutions.
We don’t just sell products; we create holistic solutions that directly align with your objectives and goals, ensuring a strategic and purposeful approach to your marketing. Whether it’s enhancing brand visibility, driving sales, or fostering customer engagement, our tailored marketing is designed to propel your organization towards success.
- Owned and Operated – winnipegfreepress.com
- Brand safe engagement site
- High Impact Display Advertising
- Google Advertising
- AdWords
- Display
- YouTube
- Social Media Advertising
- Meta
- X
- Social Media Management
- Local Search Optimization
- Web Development
![](https://cdn.statically.io/img/www.winnipegfreepress.com/wp-content/uploads/sites/2/2024/01/mediakit-digitalservices.jpg)
Be Seen First
Wrap your message around the news.
![2-Page Wrap](https://cdn.statically.io/img/www.winnipegfreepress.com/wp-content/uploads/sites/2/2024/01/mediakit-wrap01.png)
2-Page Wrap
Includes a front page and page 2.
![4-Page Wrap](https://cdn.statically.io/img/www.winnipegfreepress.com/wp-content/uploads/sites/2/2023/07/mediakit-img-pageWrap4.png)
4-Page Wrap
Includes a front page, an inside spread that wraps around section, and a back cover.
![FP Features](https://cdn.statically.io/img/www.winnipegfreepress.com/wp-content/uploads/sites/2/2024/01/mediakit-fpfeatures.png)
Created in FP Features – Shared Beyond the Paywall
- Partner to create your print/digital supplement or feature.
- Align your message with coffee table worthy magazines.
- Share content in supplements that dive into topics vital to Manitobans.
![FP Features publications.](https://cdn.statically.io/img/www.winnipegfreepress.com/wp-content/uploads/sites/2/2024/01/mediakit-features02.jpg)
Created for print, enjoyed in digital too.
![Sponsored content magazine and online article.](https://cdn.statically.io/img/www.winnipegfreepress.com/wp-content/uploads/sites/2/2024/01/mediakit-sponsoredcontent.jpg)
Sponsored Content
Your story – your choice.
- Create your own article or craft with our experts.
- Publish in print and digital or in FP Features.
- Promote online or through social media channels.
“We need to stop interrupting what people are interested in and be what people are interested in.”
– Craig Davis
Podcast
Options
Ask your representative about our podcasting opportunities.
Events &
Promotional Tools
In addition to our print and digital services, we offer additional promotional packages:
- event guides
- transportable display banners
- menus
- cards
- signs
![Event and promotional guides](https://cdn.statically.io/img/www.winnipegfreepress.com/wp-content/uploads/sites/2/2024/01/mediakit-events.png)
Flyer Distribution &
Commercial Print Services
Flyer Distribution Services:
Market Coverage
- Thursday distribution to home delivery subscribers– machine inserted
- FSA distribution and rural truck runs
- Non-subscriber distribution Wednesday and Friday
- Quality controlled through phone and visual audits as well as colour coded bundles
Benifits:
- Paid circulation of the Free Press is invited into the home both in Winnipeg and rural areas as well as through single copy sales
- Inserted product does not need to be bundled
- Market coverage every Wednesday and Friday allows you to reach every house not covered by the Free Press
- All flyers are pre-inserted in the Wednesday and Friday market coverage jacket before it reaches the carrier – all inserts are free standing and in their original condition
Commercial Printing Services:
The Free Press provides a full range of printing capabilities – from design and pre-press production to printing the completed product.
We not only offer both sheet fed and web printing services on a variety of papers including gloss coated, but can also fold, stitch, perfect bind, die cut and UV coat your product.
We have the capability for short-run quick printing, including large-format banners and posters in paper or vinyl as well as flyers and booklets.
Our complete printing services, along with our distribution capabilities, make us a one-stop solution.
Newspaper Sections
Print Ad Sizes
Mobile & Desktop Ad Units
![Free Press mobile and desktop ad units](https://cdn.statically.io/img/www.winnipegfreepress.com/wp-content/uploads/sites/2/2024/01/mediakit-mobiledesktop.jpg)
Social Media
Campaigns
Facebook Video Ad Specs:
Formats: MP4, MOV
Dimensions: 1280×720 pixels
Aspect Ratio: 9:16 to 16:9
Max File Size: 4 GB
Max Frames: 30 fps
Max Length: 240 minutes
Recommended Length:
3 minutes
Video Thumbnail:
No more than 20% text
Facebook Ad Image:
Formats: JPG, PNG
Dimensions: 1200×628 pixels
Image Ratio: 9:16 to 16:9
Images that consist of more than 20% text may experience reduced delivery
Instagram Video Ad Specs:
Formats: MP4, MOV
Minimum Resolution:
600×600 pixels
Max Resolution:
1080×1080 pixels
Aspect Ratio: 1:1
Max File Size: 4 GB
Max Video Length: 60 seconds
Max Frames: 30 fps
Instagram Stories Video Ads:
Formats: MP4, MOV
Resolution: 1080×1920 pixels
Aspect Ratio: 9:16
Max File: 4 GB
Max Video Length: 15 seconds
Instagram Image Ads:
Formats: JPG, PNG
Landscape Image Resolution:
1200×628 pixels
Square Image Resolution:
1080×1090 pixels
Stories Image Resolution:
1080×1920
Max File Size: 30 MB
LinkedIn Image Ads:
Formats: JPG, PNG
Dimensions:
1200×1200 & 800×418 pixels
Pinterest Image Ad:
Formats: JPG, PNG
Dimension: 1000×1500 pixels