Alyssa Peltier

ABM shouldn't break the bank for you to get started. If you want to use ABM to make your event programs better without a huge hit to your budget you will want to join us on June 20th, 2024, to hear 🔶🔸Mason Cosby🔸🔶, Founder of Scrappy ABM discuss how to build ABM around your events to increase engagement, drive opportunities, and deliver more revenue. 👉 https://bit.ly/ABMWBN   What we will cover: 🎯 Identifying high-value accounts that are a fit for your business 🗨 Tailoring high-value content that provokes questions and provides answers   🤗 Create one-to-one interactions that are meaningful & memorable 💲 Efficient resource allocation to maximize event ROI You will learn how to create impactful engagements to convert prospects into customers. 👉 https://bit.ly/ABMWBN #accountbasedmarketing #abm #eventmarketing

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With the rapid changes in consumer and market behavior, OK-performing promotions performance isn't good enough. If tough to take the risk and do something different, but you can't wait around anymore. You need to get ahead of it and be able to make intelligent (and better) choices in your pricing & promotions. https://lnkd.in/gtc-VVF7

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Did you know that 53% of gamers play for longer because they get rewards?💡To help you boost retention and revenue, Adjust's guide covers everything you need to know about rewarded video ads. Pause to read!

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Have you seen the recent Meetings Industry PULSE Survey conducted by Cvent's in partnership with Northstar Meetings Group? It reveals that 65% of #EventPlanners believe stakeholders appreciate in-person meetings more than ever, emphasizing the importance of real connections. However, with hoteliers taking longer to respond to RFPs, AI technology is becoming increasingly important in expediting the process. If you're interested in learning more, check out the survey at https://okt.to/DrkT5p. #Cvent #EventTech https://okt.to/HTUiED

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Want to see how your marketing and creative processes stack up against today’s best-in-class teams and the steps you can take to improve? Here’s how it’s done 👇 ⏱️Take 10 minutes ❓Answer 15 questions 🏅Get your score 📈Start leveling up Take our maturity assessment to get started: https://ow.ly/CB3B50RjUEL

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Do you have a framework in place for benchmarking and then optimizing your workflows for managing marketing campaigns & creative operations?

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ANA's webinar "Unraveling the Mysteries of CDPs"! Dive deep into the data-driven marketing world with Zeta's President of CRM, Matthew Mobley; Christopher Marriott, President & Founder of Email Connect LLC; and Luke Ambrosetti from Snowflake. Experts will explore the critical issues of data sources, and the quest for the ultimate truth in customer data platforms. Register now to secure your spot! #DataDriven #Marketing #CDP

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See the latest in marketing compliance and enforcement actions from PerformLine Powered by our in-depth compliance monitoring and industry analysis, the Q1 2024 review provides essential insights to help businesses understand and navigate the regulatory landscape through a marketing compliance lens. Get a copy: https://lnkd.in/ehZPZfKJ

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“ABM is very difficult and it's not for folks that aren’t courageous. It’s a big undertaking.” - Doug Bell Not sure if your team is ready for an account-based marketing strategy? Doug Bell, Fractional CMO at Chief Outsiders, Jeff Loeb, Partner & CMO at Chief Outsiders, and Eric Westerkamp, CEO at CaliberMind discuss how to run a lean operation that can scale quickly and why engagement data is the key to your success. #abm #accountbasedmarketing #revops #revenueoperations #b2bmarketing

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Are you a travel marketer looking to connect with budget-conscious, relaxation-hungry consumers? Set yourself up for success by understanding their shifting habits and top concerns. https://ow.ly/mQFm30sEiSk #digitaladvertising #travelmarketing

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I like this new term that Forrester coined "Frontline Marketing Leader." It's about unifying the frontline marketing teams; demand, account-based, field, and customer marketing and breaking down the silos that live within the marketing organization. I believe in this idea wholeheartedly, let's get aligned as a marketing team so we can better align with the rest of the organization. What do you think? Link in comments 👇

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Deloitte's latest Digital Media Trends Consumption Habits Survey delves into the evolving habits of digital media consumers, highlighting key trends shaping the industry. From streaming preferences to device usage, the findings offer invaluable insights for businesses and marketers navigating the digital landscape. Shift towards personalized and on-demand content, rising popularity of streaming services and ad-supported platforms, and increased multi-device usage for consuming media are the key takeaways from the survey. Understanding these trends is crucial for staying ahead in the rapidly changing digital media landscape. https://lnkd.in/gZmbNzjF #DigitalMedia #ConsumerTrends #DeloitteInsights #MediaConsumption #DigitalTransformation #streaming

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Making #IncentiveTrips resonate with Gen Z, Millennials, Gen X and Boomers requires event marketers to create personalized attendee experiences. Check out this Q&A with our #events expert, Erica Lalk to learn how to design for multiple generations. https://bit.ly/4aavESt

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Hey, that’s me! Check out the full webinar in the link below 👇

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