Emi Witt’s Post

Does your marketing strategy ever feel like playing a game of Clue?🕵️ If you’re nodding in agreement, say hello to your new best friend, Optimizely Content Marketing Platform! Our CMP provides a single workspace for marketers to have unprecedented control and visibility across every phase of the content and campaign lifecycle. Learn more about how Optimizely can help eliminate the guessing games: https://ow.ly/WSqn50RAWk7

Does your marketing strategy ever feel like playing a game of Clue?🕵️ If you’re nodding in agreement, say hello to your new best friend, Optimizely Content Marketing Platform! Our CMP provides a single workspace for marketers to have unprecedented control and visibility across every phase of the content and campaign lifecycle. Learn more about how Optimizely can help eliminate the guessing games: https://ow.ly/vX0150RQGfM

Does your marketing strategy ever feel like playing a game of Clue?🕵️ If you’re nodding in agreement, say hello to your new best friend, Optimizely Content Marketing Platform! Our CMP provides a single workspace for marketers to have unprecedented control and visibility across every phase of the content and campaign lifecycle. Learn more about how Optimizely can help eliminate the guessing games: https://ow.ly/9erJ50RAgii

Does your marketing strategy ever feel like playing a game of Clue?🕵️ If you’re nodding in agreement, say hello to your new best friend, Optimizely Content Marketing Platform! Our CMP provides a single workspace for marketers to have unprecedented control and visibility across every phase of the content and campaign lifecycle. Learn more about how Optimizely can help eliminate the guessing games: https://ow.ly/KSFo50RBmjP

Nurturing a sourdough starter is a rewarding solo venture, but brining your dream marketing strategy to life? That requires a collaborative effort. If you’re struggling to unite your forces, let us introduce you to Optimizely Content Marketing Platform! This centralized workspace gives marketers unprecedented control and visibility across every phase of the content and campaign process — from planning to creating to executing. Say goodbye to individual pursuits and unify your marketing efforts with Optimizely: https://lnkd.in/dSaZ2vwg

The only thing that should be “old school” is your classic rewinds playlist...not your retro marketing tactics. If your digital experience feels like it could be from the era of floppy disks, VHS tapes, and dial-up internet, you’re well overdue for an update. So go ahead, dust off that old marketing strategy and bring it into the current decade with Optimizely Content Marketing Platform. Our leading CMP will empower your marketing team to create stellar content with cutting-edge tools, speed up your time-to-market, and collaborate effortlessly. Modernize your marketing with Optimizely: https://lnkd.in/e7eHKg5U

Feeling...nostalgic? Get your fix from old school classics (Sweet Female Attitude - holla!), not your vintage marketing tactics. Revitalize your marketing strategy with Optimizely Content Marketing Platform! Our leading CMP allows your team to create exceptional content with the latest tools, accelerates your go-to-market pace, and simplifies collaboration. Work smarter, not harder - life's hard enough ;) https://ow.ly/3UeA50ReUuv

How many times have you said “that’s a tomorrow problem” this month? Once? Twice? ...More? While you can afford to procrastinate that DIY home project, your next marketing campaign can’t be put off any longer. Your competitors aren’t waiting until tomorrow, so neither should you. It’s time to implement a marketing strategy that makes content a priority. Optimizely Content Marketing Platform enables modern marketing teams to collaboratively plan, produce, publish and manage campaigns and content for improved execution. Turn your procrastination into productivity with Optimizely. Start prioritizing your content today: https://lnkd.in/dSaZ2vwg

Picture this: You've spent countless hours creating a piece of content, only for it to be used once and then forgotten. It's time to change that narrative! Join Ali Hart and Rob Driscoll from Optimizely for their webinar on March 27th: "How High Performing Marketing Orgs Get the Most out of their Content." Discover how to maximize the value of your content, reduce spend, and increase scalability. Register now: https://ow.ly/RbiL50QSFjC

A tale of 2 content campaigns - both were focused on driving free value, and as a "lead magnet" into our content world. Campaign 1: Studio produced course about sales messaging - took about 3 months and dropped like $20k.... In first 30 days got about 1k form fills Campaign 2: We had a great Sell Better Daily Sales Show around objection handling - guests and audiences were firing off tips and tricks - and everyone in audience asked if we could send a transcript of the chat so they could get them all. After we ripped the transcript into a simple easy to read PDF and gave to the audience we ALSO put it on a landing page (50+ Objection Handling Tips) and put a small campaign behind it. Direct cost was less than $1k as this was a by-product of our daily work. In first 30 days got about 2k form fills... The free content flywheel WORKS - we have been committed to it for last 2 years but we still shake our head when we see above happen. Tomorrow on our 2nd show of Market Better, where we share the work and learnings from our team and our collective of INSANE marketers, we are getting a master class in lead magnets from Andy Mewborn at Distribute on how to generate more leads from your content. Come learn....link in comments.