Alyssa Peltier’s Post

This week on Blackthorn in Action… 🎬 Our featured customer of the week is the Michigan Ross School of Business Executive Education. The Ross School of Business is a college of the University of Michigan, offering top-ranked MBA, bachelor’s, and specialty master’s programs. Ross is utilizing Blackthorn Events to better track the influence event registrations have on the applicant funnel: prospective applicants, applicants, and admitted students. Highlighted Use Cases: - BT Events supports the admissions processes by allowing prospective students to schedule office hours to ask questions about the admissions process. - Reporting on the influence event registrations have on the applicant funnel, measuring what events drive the most registrations or impact. - Customizing the event display and design to reflect individual departments. - Utilizing Zoom integration to support virtual events. - Creating multiple event ticket types to support different registrations. - Utilizes the mobile check-in app for a seamless attendee arrival experience via QR Code. - Use surveys to measure post-event feedback. To see our Events app in action, check out the live link in the comments. 

Time to get ready for the RIA Summit in St. Louis. The fifth annual, member's only event, slated for April 29 - May 2, will feature improvements suggested by last year's attendees. Get ready for awesome changes like:  * Self-scheduling - Choose exactly which sessions you want and when * Programming sessions on the topics our members asked us for, with a focus on peer group discussions and hands-on workshops. * Improved connection with brands - See your top brands in the format that makes sense for your role, PLUS one-on-one meetings with brand executives * Newer store programming - Specific sessions for those new to the channel There is content especially for you - whether you are a owner, general manager, buyer, or key staff. Get up to speed on this year’s event and mark your calendars for January 24. Space is limited, so be sure to sign up early.

Event Tip 👉 Try before you buy.   Recently I did a shout-out to several industry associations inviting them to speak to my Event Management Students at #ConestogaCollege. The goal, to share the benefits and features of getting involved in Industry Associations.   Thanks to all who responded 😊   Investment in you is important. Students have invested in themselves in these post-secondary programs to hit the ground running upon graduation, which for many is not far off, April is on the horizon 🗓   Investing in associations to stay on top of trends, networking, and continuing with professional development is also important.   With so many choices out there, why not invite students (or new folks) to try before they buy?   Perhaps offer an upcoming event at a reduced rate and curate the experience where they are teamed up with a current member and introduced to others. Allow them to purchase the membership while there.   Make it easy, enjoyable, and worth it.   Think back to your first industry association event. What was it like? 🤔   I recall mine and it wasn’t great. I was anxious, knew no one, wanted to hide in the corner and no one spoke to me. Convincing myself to attend again was rough.   Part of success is ensuring new folks are joining us and pushing the industry forward with new ideas and energy. How will you help? 🤝 #EventTips #TuesdayTips #EventDesign #Production #AVTweeps #AV #EventProfs #EventMarketing #MeetingPlanner #LiveEvents

In-person meetings are back! Well, yes and no. The event landscape continues to shift since everything went virtual in 2020, and that attendance bump you experienced over the last year or two may not last. Participants are questioning the value of traveling and exhibitors and sponsors are demanding more return on their investment. Everyone is craving a better experience than the same old breakout panels and exhibit programs we’ve served up for years. During this session, you’ll hear highlights of research that outlines young professionals’ emerging demands and expectations. You’ll also discover fresh approaches to crafting a year-round engagement strategy that not only meets people where they are but doesn’t break your budget or stress out your staff. Get ready to redefine what it means to host an unforgettable event! Learn more: https://lnkd.in/gSZr6ZF4

Start planning your school's end-of-year events with clear goals. Reflect on whether you want to celebrate student achievements, build community, and have fun. This understanding is key to organizing an event that fits your purpose. Involve students and teachers in the planning for a sense of ownership and relevance. Consider forming a student-led committee or using surveys to gather input. End-of-year events can be different things, depending on what your school likes and what you have available. Here are some choices: a. Awards Ceremony: Give out awards to celebrate great achievements in and out of class. Think about making special awards to honor all sorts of skills and efforts. b. Talent Show: Let students show off their skills in a talent show. It's a fun way for them to share their talents and entertain everyone. c. Field Day: Organize a day with outdoor games, sports, and activities that build teamwork. It's good for fitness, friendship, and fair competition. d. Graduation Ceremony: If you have students graduating, put together a ceremony to celebrate this big step. Make it serious but joyful, with speeches, diplomas, and the traditional caps and gowns. Read full article at https://lnkd.in/ggzXDVP7

Do you want to take your university campus events to the next level? Managing events in higher education can be tricky, with so many different venues and activities to coordinate. From alumni meetups to symposiums, the possibilities are endless! 🔎 Check out our latest blog post, "Maximizing the Value of Your Campus Spaces for Higher Education Events," where we explore these challenges and share groundbreaking solutions. Visit our blog now to learn how Momentus is changing the game in event management for higher education. #Event #HigherEducation #DigitalTransformation #MomentusTech

SEP Spotlight: A Safe Space for Event Pros 🌿 SEP isn’t just an acronym; it’s a community. A haven where event professionals gather, learn, and thrive. 🔐 Safety First: SEP offers a safe environment. No judgment, no competition—just support. Share your wins, your challenges, and your “aha” moments. We’re your tribe, your confidantes, and your cheerleaders. 📚 Learning Hub: The events industry evolves faster than confetti falls. SEP keeps you in the loop. Webinars, workshops, and coffee chats—our learning calendar is as dynamic as your event timelines. 🤝 Collaboration Nation: SEP members don’t just network; they create. Collaborations spark innovation. Imagine the magic when minds merge, ideas collide, and events come alive. 🌟 SEP: Where Dreams Meet Reality: Your event vision deserves a standing ovation. SEP members provide the encore. Let’s turn your dreams into showstoppers. Join us! 👉 Connect with SEP: https://zurl.co/n2FJ

Your Friday food for thought… You have just a few more days to decide this is the right time to take the Smart Event Foundations course. If you're on the fence, there are a few great reasons to think about joining now: 🎁 The price is currently the lowest it’s ever going to be 🎁 Since you are one of our early participants, I am also currently including three 1:1 mentoring sessions so you get ALL of your event tech PM / digital event questions answered 🎁 Once the six-week course is over, you get 90 days of additional mentoring from yours truly to make sure you can apply what you learned The events industry is expanding rapidly, and the need for event tech — and the need to understand it — is only going to increase in the coming years. It’s so easy to get the tech wrong, but also easy to get right when you know what questions to ask. What I want for you is to get the tech right. To know what questions to ask — and when. A cohesive digital delivery does not have to be some elusive unicorn. 🦄 The cart closes at the end of the weekend, and I’d love to see you inside. You’ll be surprised at how far you can go in just six weeks and be ready to jump into the spring events season. Link my new, super-fancy Visit my Website link on my profile to learn more and sign up. We start Monday!

During this year’s For Impact Event and Fair, Academy of Givers’ President Mark Weingard shared some tips on how to give effectively. To start off, there are five questions you should ask yourself. Read the full Report of the For Impact Event and Fair and find out how you too can give effectively. Download the Report on https://lnkd.in/d_TGwePF

LAST CALL! Join our FREE webinar tomorrow to learn about the things to consider when planning your summer event! Make sure to get the most out of your summer event with this advice. See you there!