Alyssa Peltier’s Post

If you're hosting a C-level events. You’re thinking about ROI wrong. Cost of attendance can’t be measured in dollars. It needs to be measured in time. Ultimately - opportunity cost. The C-suite doesn’t care about your early bird pricing. 3 days of a CMOs time costs a lot more than your $795 ticket. What they care about is your event hitting a critical mass. Not “of attendees” But “of the RIGHT attendees” They need to hear that their colleagues are going to be there. And guess what. For the C-suite, their colleagues aren’t employees at their company. They’re executives at other companies that they can relate to and learn from. The top of the food chain is a lonely place. If they’re going to attend your event It needs to be worth their time. So if you’re marketing to the C-suite Focus on `Return on Time` over `Return on Investment` ROI is considered a monetary metric. Change the narrative. Convince them it is THE BEST thing they could do for their career over those 48 hours. How do you adjust your event marketing for your audience? #eventmarketing #events #b2bmarketing

Introducing our Delegate Acquisition Service - the ultimate solution for hassle-free delegate acquisition! At Event Engagement Enablers, we understand the importance of having the right attendees at your events to ensure maximum impact and success. That's why we've designed our Delegate Acquisition Service to take the burden off your shoulders, allowing you to focus on what you do best while we handle the rest. Our extensive network and targeted approach guarantee to find the perfect delegates tailored to your event's objectives and audience requirements. Whether you're hosting a conference, seminar, workshop, or any other corporate gathering, we've got you covered. Here's what you can expect from our Delegate Acquisition Service: ✅ Customized delegate profiling to match your event's theme and goals. ✅ Strategic outreach campaigns to engage and attract the most relevant attendees. ✅ Seamless registration process for delegates, ensuring a smooth experience from start to finish. ✅ Real-time reporting and analytics to track the progress and success of your delegate acquisition efforts. Don't let the stress of delegate acquisition hold you back from hosting a successful event. Let us handle it for you! Contact us today to learn more about how our Delegate Acquisition Service can elevate your events to new heights. Feel free to message me for details. #DelegateAcquisition #EventPlanning #Networking #BusinessGrowth #EventManagement #NetworkingEvents #CorporateEvents #Success #DelegateServices #CustomizedSolutions

Are Your Event Attendance Numbers Just Vanity Metrics? 🤔 In the bustling world of trade shows and corporate events, we often hear about huge attendance figures. But let's have a moment of real talk: Is it the quantity of attendees or the quality that truly matters? As Joe Federbush of EVOLIO Marketing said to me recently, having 3,800 attendees instead of 2,900 might look impressive on paper, but to an exhibitor or sponsor, those numbers are inconsequential if the crowd doesn’t include the right people. It’s not just about filling the hallways; it’s about ensuring that there's a genuine interest and potential business value in every handshake, every brochure handed out, every product demo shown. Sellers crave qualified buyers – people who are genuinely interested in what's on offer. So, as event marketers, our primary task isn't just about numbers; it's about being meticulous in our attendee recruitment, ensuring that our events resonate with the right crowd. At Gather Voices, as we innovate new tools for attendee acquisition, our compass remains focused on quality. Not just numbers for the sake of numbers, but meaningful interactions that drive real business results. I deeply empathize with event marketers. It's a tough juggling act. On one side, there's the pressure from leadership obsessed with raw registration figures. On the other, there's the actual business impact of the event. But always remember: It's not just about how many, it's about who. And in that, lies the real metric of success. #EventMarketing #QualityOverQuantity #GatherVoices #eventprofs

Request Your Free Study Now: "Level Up Your Event Platform Capabilities" Discover the challenges and solutions marketing and event decision makers face. Did you hear? According to a 2023 Forrester Consulting study commissioned by Cvent, 77% of event decision-makers said that attendees at in-person events have higher expectations for digital features than they did a few years ago. Check out the full study to find: * Respondents’ top 5 organizational priorities * Organizations’ top external and internal event goals * Challenges event planners and marketers face and potential solutions Offered Free by: Cvent

In-person events are making a comeback after the pandemic and several years of social distancing having had a massive impact on the industry. According to LinkedIn's latest B2B Marketing Benchmark Report, they are the primary channel for B2B marketers. So what's changed? Virtual events have seen rapid growth as businesses had to pivot during the pandemic and no doubt their popularity will continue for reasons such as cost and time efficiencies. However many are transitioning back to in-person events with American Express stating that two-thirds of event planners expect in-person events to return to pre-pandemic levels within one or two years. Attendees have slightly higher expectations now when it comes to going out of their way to attend in-person events. The key is how to wow your audience and more effective use of technology can be a winner here. Engaging your audience effectively prior to the event as well as during is crucial. If you need support with moving forwards and creating new ideas to engage and entertain your audience, do get in touch with the team at Comtec. We can help you deliver in-person events to wow your audience, managing the whole event creation and delivery process, end to end. #inpersonevents #events #eventmanagement

Ready to take your corporate events to the next level in 2024? This compact guide will help you measure impact, boost attendee engagement and ensure your events contribute to the growth of your business. #BusinessGrowth #LeadershipTips #CEO

While taking a walk early this morning, I was thinking about virtual events and the important role they serve for attendees and companies hosting events. Ironically, I then came across a report recently published by Cvent titled "9 Event Industry Trends to Watch in 2023". Trend #4 focuses on More Connected Event Programs and recommends an integrated approach to events, blending in-person with virtual, which was exactly where my mind was going earlier today. The report goes on to say, "How event organizers blend in-person and virtual events in the year ahead will depend very much on the goals and objectives for each type of event. However, in-person will continue to anchor most event programs. After all, face-to-face experiences provide opportunities for deeper engagement, plus those moments of serendipity that can result in a new contact or business opportunity. "But virtual events will still play an important role because they allow for a much greater audience reach, a lower carbon footprint, and additional opportunities for sponsors and exhibitors to showcase their products online." Understanding how to create positive experiences for both audiences while also bringing in good results for your company requires a strategy and a strong attention to detail. Make sure you're getting the most out of your financial and resource investment by working with someone who is well versed in hybrid events. #corporateevents #inpersonevents #hybridevents #eventplanning #leslieberkeconsulting

Ready to take your corporate events to the next level in 2024? This compact guide will help you measure impact, boost attendee engagement and ensure your events contribute to the growth of your business. #BusinessGrowth #LeadershipTips #CEO

Ready to take your corporate events to the next level in 2024? This compact guide will help you measure impact, boost attendee engagement and ensure your events contribute to the growth of your business. #BusinessGrowth #LeadershipTips #CEO

🌟🚀 Delighted to delve into the world of event strategy and its pivotal role in driving business growth! 🚀🌟 In today's dynamic business landscape, mastering Event-Led Growth (ELG) is key to unlocking opportunities and maximizing impact. But where do you start? Let's break it down with this insightful overview that meticulously outlines various ELG programs based on their alignment with Business Outcomes and Scalability. 🚩 Flagship Events: Think Dreamforce, SaaStr, Inbound, Pulse, and Atlassian Summit. These are the marquee events, the ones that set the industry abuzz. They're high in both Business Outcomes and Scalability, making them ideal for organizations aiming to make a significant splash on a large scale. 🚗 Roadshow Events: From GTM Made Simple to Trailblazer, Hubspot HUGs, and Saleslove, roadshow events take your message on tour. They're moderately high in cost but offer excellent scalability, allowing you to reach diverse audiences across different locations. 🔄 Recurring Events: Townhalls, training sessions, product demos, and thought leadership series fall under this category. While they may not generate the same level of buzz as flagship events, they're cost-effective and highly scalable, making them perfect for nurturing ongoing engagement and relationships. 🎭 Sporadic Events: These are the ad-hoc gatherings, the ones that happen on a whim. While they may not boast the same level of predictability or scalability as other types of events, they serve their purpose, catering to time-sensitive topics, reactionary needs, and opportunistic opportunities. What's fascinating is how this framework also considers the format of events, whether they're in-person or virtual, further tailoring the strategy to suit diverse needs and preferences. 🔍 This breakdown provides invaluable guidance for organizations looking to leverage events strategically to achieve their business objectives. Whether you're aiming for a grand spectacle or nurturing long-term relationships, there's a strategy to suit every need and budget. #EventStrategy #ELG #BusinessOutcomes #Scalability #GrowthMindset #BusinessInnovation 📈