Alyssa Peltier’s Post

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Director, Market Strategy & Insights, Cvent Consulting

In a world where event strategies are always shifting, firsthand experiences and insights from industry leaders are vital. I chatted with Caroline DeCamp and Becca Martinson at Morningstar to get a closer look at how Sales Kickoff events are changing and adapting. See how Morningstar transformed its SKOs to boost engagement, foster inclusivity, and achieve better ROI. What is their secret to success? - Effectively manage and mitigate the challenge of scope creep in event attendance - Design inclusive event experiences - Leverage AI in event planning to improve efficiency and decision-making Whether you're a seasoned events pro or just someone curious about marketing, this episode has something valuable for everyone. Check out the full episode here: https://lnkd.in/e-Q6e-T5

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