Colin Zink’s Post

36% of Americans don’t think content on streaming video services is worth the money. But will advertising, bundles, and contracts be enough to save streaming services? In Deloitte’s 2024 Digital Media Trends report, we take a closer look at media consumption trends and consumer pain points with streaming services.. Dive into this year’s survey and learn how entertainment companies can re-imagine the future of streaming. https://lnkd.in/gKPKfHQS

People want more choice and better content recommendations when it comes to streaming video services. Did you know that almost half of the respondents would spend more time on streaming video services if it was easier to find content? And that around 75% of Gen Zs and millennials would like a bundle that lets them search for content across all their streaming services? It's not just about finding the right content, though. Innovations in advertising are also important. According to a recent survey, 42% of consumers would be willing to watch ads on SVOD if they were more personalized to their interests. And almost 40% of those surveyed under 41 years old would like the ability to click on the advertisements they watch on SVOD to get more info about a product and have the option to purchase it directly. These insights may be from an otherwise "meh" report, but they shed light on what viewers are looking for in streaming services. Are you taking these preferences into consideration in your own offerings? #SVOD #content #

2024 Digital Media Trends Media and #entertainment companies should be thinking more about the world ahead than the one they’re being forced to leave behind. #mediatrends #streaming #deloitte #digivive #mediainsights

As part of a five-part series, Deloitte overviews digital media trends in store for 2024. In part one, they question whether streaming services are here to stay. Are bundles enough to combat changes in the ways we consume entertainment, such as the shift to short-form videos on social media?    "With 36% of Americans surveyed believing content on SVOD isn’t worth the money, providers shouldn’t assume that advertising, bundles, and contracts are enough to help their business."   https://lnkd.in/g5VmMY4U

Deloitte's latest Digital Media Trends Consumption Habits Survey delves into the evolving habits of digital media consumers, highlighting key trends shaping the industry. From streaming preferences to device usage, the findings offer invaluable insights for businesses and marketers navigating the digital landscape. Key takeaways: 📌 Shift towards personalized and on-demand content. 📌 Rising popularity of streaming services and ad-supported platforms. 📌 Increased multi-device usage for consuming media. Understanding these trends is crucial for staying ahead in the rapidly changing digital media landscape. Check out the full survey here: https://lnkd.in/dReRJxAE #DigitalMedia #ConsumerTrends #DeloitteInsights #MediaConsumption #DigitalTransformation

As streaming, social, and gaming continue to converge, traditional media companies will have to do more to succeed. Check out Deloitte’s 2024 Digital Media Trends report to learn more about the consumer trends shifting today’s media landscape and how companies can rewrite the future of entertainment. What trends do you think are having the biggest impact on the media and entertainment industry today? I’d love to hear your thoughts if you want to drop a comment below 👇 or send me a message ✉ . https://lnkd.in/geHekmPd

Deloitte is pleased to share that the 2024 Digital Media Trends report is now available!   While the media and entertainment industry is larger than ever, the landscape continues to be disrupted by an interweaving of streaming, social, and gaming technologies as well as shifting consumer media consumption habits.    The 2024 Digital Media Trends report explores how people use and value digital media and how M&E companies can position themselves to build profitable businesses and operate with confidence in a shifting landscape.

The 2024 Digital Media Trends report explores how consumers use and value digital media, and how media and entertainment organizations can best leverage tools, talent, and consumer insights to position themselves for success. Read more to explore the full report and gain insights that can help shape the future of entertainment! https://lnkd.in/e_PtWsV6 #DigitalMediaTrends2024 #MediaAndEntertainment #Streaming #Gaming

The 2024 Digital Media Trends report explores how consumers use and value digital media, and how media and entertainment organizations can best leverage tools, talent, and consumer insights to position themselves for success. Read more to explore the full report and gain insights that can help shape the future of entertainment! https://lnkd.in/ez-ZUPg8 #DigitalMediaTrends2024 #MediaAndEntertainment #Streaming #Gaming

This year’s #Digital #Media #Trends point to continued industry disruption—not just from streaming, social, and gaming, but also from how these media and technologies combine. As these disruptions mature, their convergence sets up the next revolutions. Companies need to lead these advancements—or risk living in another’s vision. https://lnkd.in/eT8HZbqN