Allie (Alexandria) Jovicic’s Post

Are you a travel marketer looking to connect with budget-conscious, relaxation-hungry consumers? Set yourself up for success by understanding their shifting habits and top concerns. https://ow.ly/QLvM30sEomT #digitaladvertising #travelmarketing

Are you a travel marketer looking to connect with budget-conscious, relaxation-hungry consumers? Set yourself up for success by understanding their shifting habits and top concerns. https://ow.ly/OgOG30sEQPg #digitaladvertising #travelmarketing

Are you a travel marketer looking to connect with budget-conscious, relaxation-hungry consumers? Set yourself up for success by understanding their shifting habits and top concerns. https://ow.ly/B8Jk30sEtgY #digitaladvertising #travelmarketing

Are you a travel marketer looking to connect with budget-conscious, relaxation-hungry consumers? Set yourself up for success by understanding their shifting habits and top concerns. https://ow.ly/OjTK30sEsLL #digitaladvertising #travelmarketing

Are you a travel marketer looking to connect with budget-conscious, relaxation-hungry consumers? Set yourself up for success by understanding their shifting habits and top concerns. https://ow.ly/3Jo530sEooQ #digitaladvertising #travelmarketing

💡 Hot off the press: This Phocuswire article shares chief findings from a travel survey of 600 U.S. adults - including which consumer segments are traveling & what motivates bookings. Equally important, our SVP of Marketing, Michele Gottlieb Nemschoff, nets out best practices for travel brands to rejuvenate travel marketing performance using GenAI. https://lnkd.in/euHBW83e #travelmarketing #consumerstudy #generativeAI

🌐💼 Excited to share insights on Online Travel! 🚀📈 Increased digitization, mobile phone usage, and internet proliferation are fueling rapid growth. 📱✈️ Personalization is key as traveler preferences take center stage over brand loyalty. 🛣️📊 Social media emerges as a vital marketing and customer service tool. https://lnkd.in/dc62HYby #consumer #brandloyalty #OnlineTravel #DigitalTransformation #CustomerExperience

👀 Do you know the secret weapon travel brands are using to supercharge their marketing? It's your own data. As we spend more of our travel journey online, the digital footprints we leave behind have become a goldmine for savvy travel brands. They are collecting the crumbs of data we willingly share across websites, apps, and social media to build detailed profiles of our interests and preferences. This first-party data allows them to serve up hyper-personalized experiences and targeted recommendations that really resonate. Destinations can tap into this treasure trove too by creating "sticky" website experiences that encourage visitors to share trip plans and interests. With this first-party data, they can finally answer the question "What should I do on my trip?" in a way that feels custom-tailored. But that's just the start. By combining first-party data with other sources like web analytics, Destinations can map the full consumer journey from online dreaming to actual visitation. This 360-degree view allows for smarter marketing spend and more effective campaign planning. Want to learn more about unlocking the power of first-party data for your Destination marketing? Read the full post here: https://lnkd.in/gqAyXJNe #destinationmarketing #datafordestinations

Here’s some food for thought - Google deprecating third-party cookies is a game changer for travel brands, but how can travel brands tap into customer behaviours to better understand their needs? Hear from Lars Formanek, Senior Strategy Consultant, EMEA in his Travel Weekly article to hear about: 🍪 What’s next after the cookies phase out 🧳 How customer data opens up huge possibilities for travel companies ✅ How travel brands can tap into customer behaviours Read the full article at https://lnkd.in/eE3taEeX #Google #Cookies #Travel

Are your bags packed yet? 🧳 The big travel wave of 2023 continues into 2024! ✈️ Marketers, it is time to bring in reinforcement 💪 The desire to travel, coupled with the manner in which people travel is a great reflection of our mindset and economic intentions post the pandemic. And since money is still tight, the value and safety of travel packages influence the decision to travel. This is best reflected in professional travel where travel has bounced back strongly but companies are falling back into less pricey travel packages but are still conscious about physical and health safety. If you are setting up campaigns, all that information can be beneficial in crafting your copy, creative, and rollout strategy. Here's how 👇 Device relevance: If you use StackAdapt's Page Context AI, you can deploy your video and display ads within device context and get increased returns 🚀 Geotargeting: A great companion to retargeting that will pull customers from quiet locations into travel destinations 🌎 Location: The best time to book your next holiday is when you have sadly returned from the last one. 📍 When is it best to implement these approaches? Now! In 4️⃣ months, the sun will be out and your customers will be glad they followed through on your nudges 😎 #TravelAds #CampaignStrategies #DigitalCampaigns