ITA Group, Inc.’s Post

Today’s pace of change prompts us to review #incentivetravel plans annually to share and build off ideas and experiences. 💡 The key is to pay attention to what’s on the horizon and run toward change. 🌎 ✈ 🎁

Immersive experiences and incentive travel play a big role in building engagement and furthering relationships across your crucial employee and partner audiences. But take note, shifting workforce demographics are changing incentive travel expectations.  (https://lnkd.in/gyMKeqRe) #IncentiveTravel #EmployeeEngagement #WorkforceMotivation #ChannelIncentives

Good service never gets old... and when you can personalize it even better! Hoteliers, here’s a new trend you should start paying attention to! Turns out, Gen Z & Millennials are embracing travel agents, valuing personalized experiences over loyalty points. #TravelTrends #HospitalityMarketing

How do GenZ and Millennials view travel in 2024? "Travel in 2024 is a priority for Gen Zs and Millennials: 73% report their intentions to take at least two trips in the next 12 months and 91% plan to spend the same, if not more, on their trips compared to the year before. Travel is viewed as an essential lifestyle component, and most are willing to reduce everyday spending on dining out (60%), shopping sprees (57%) and their daily coffee (54%) so as to spend more on a holiday." Read the full article from Marriott Bonvoy's recent survey here: https://lnkd.in/dCFGCDEY

WOW Wednesday! What do Milennials want in their travel experiences?? This article outlines Millennials' top 5 travel preferences. It's fascinating how The Coastal Concierge seamlessly assists hotels and vacation rental property managers in meeting millennials' travel expectations, bridging the gap between traditional hospitality and modern preferences. 1️⃣ ✔ Instagrammable Spaces: Our digital concierge app ensures every hotel corner is Instagram-worthy, with a direct link to the hotel's Insty page for easy sharing and exploration. 2️⃣ ✔ Technology and Innovations: Our digital app puts all info at guests' fingertips, from hotel amenities to local attractions, elevating their stay with convenience, in sync with millennial tech preferences. 3️⃣ ✔ Environmentally Conscious: Our app replaces paper rack cards, promoting sustainability by sharing eco-initiatives and local tips, showcasing our environmental commitment 4️⃣ ✔ Catering to Dietary Preferences: Our live concierge guides guests to restaurants matching their dietary preferences, ensuring personalized dining experiences. 5️⃣ ✔ Offering Unique Experiences: From unique yoga venues to exclusive local tours, we offer experiences catering to millennial adventurers, going beyond accommodation for unforgettable stays. So in summary..... All boxes are checked! ☑ ☑ ☑ ☑ ☑ #MillennialTravel #HospitalityTrends #TheCoastalConcierge #ConciergeFL #GuestExperience #WeCheckAllTheBoxes

From intent to purchase, our Travel Value Score can help your brand optimize performance and drive results against your KPIs. Reach out to learn how our first party data can elevate your marketing and media efforts.

Check out this article by our industry partner QALIA (Responsible Tourism Standard)

As I explore what I'm calling Person-Centered Events, I am finding as many as half a dozen or more articles that are addressing an aspect of this concept every day. In short, Person-Centered means we need to develop events that are even more focused on the needs/wants and values of the individual attendees. The Person, not just the Brand. In this article by Taylor Smith in Meetings Today, she addresses the Incentive sector of this industry and how changing demographics of award qualifiers are changing the profile of incentive trips. "According to the Incentive Research Foundation (IRF) 2024 Trends Report, 60% of those people will be Millennials and Gen Zers (roughly between the ages of 16-44) by 2025 as the workforce shifts to being one dominated by younger generations. " Check out her article. And overlay this thinking to all events. Most of it applies as our attendee base becomes younger and has clearly distinct needs from the attendee (boomers) of the past. The words that stand out for me when describing the experiences they want are: Authentic, Unique, Instagrammable, Different, Personal.

Adara's Travel Value Score (TVS) is a unique metric that considers many factors, including past travel searches and bookings, travel frequency, travel spend, loyalty status across brands and more.    Reach the right audience with Adara's custom audiences based on a range of factors such as TVS, travel interests and demographics. Learn more here! https://bit.ly/3QWOpmw

Recently, I explored an insightful Blooloop article about the rise in secondary spending in theme parks, highlighting the shift towards digital enhancements and the preferences of younger generations. This is a must-read for hospitality employees looking to advance in guest experience innovation. #HospitalityTrends #DigitalInnovation #GuestExperience https://lnkd.in/dkz6Cemb