Dorothy Wolden’s Post

Placing your marketing at the center of your growth strategy can be a key way to increase revenue. The strongest marketing executives can strategically use market insights, brand activities, customer engagement, and cross-functional leadership to execute accelerating marketing strategies. For me, data-driven decision-making is also a key component of this revenue focus, but what other aspects have you seen as part of the winning marketing executive’s toolkit for growing revenue? https://lnkd.in/dC7w4Xis

True customer-centricity goes beyond marketing tactics to an organization-wide, empathetic mindset that aligns all operations with evolving customer needs and realities.   That's how you uncover disruptive opportunities and sustain relevance.   Read the detailed post below on the marketing lessons to be learned from this mindful Peter Drucker’s quote and do let me know your thoughts.   Have a fantastic weekend. #marketing101 #strategicstrokes #consulting 

An interesting read about the evolving journey of a CMO from technical beginnings to marketing mastery! Gartner highlights their pivotal role as growth drivers and customer experience champions. Read on and learn about how the boundaries between CMO and Chief Customer Officer are blurring, emphasizing the impact they have on company success. #marketing #cmo #cmoinsights

Question for All Marketing Innovators and Business Leaders What’s the most creative marketing strategy you’ve implemented or encountered that significantly boosted customer engagement and sales? In today’s fast-paced and ever-evolving market, innovative ideas can make a huge difference. I’m curious to learn about unique campaigns, unconventional tactics, or out-of-the-box approaches that have made an impact in your organization or industry.

Conventional #b2bbusiness manufacturing companies often ignore this GTM points due to which they slowly perish from the market. A big thank you to Harpreet kaur mam for sharing these insightful points. #b2bleadgeneration #manufacturing #salesandmarketing

Do you need help expanding into a new market segment? Here's how we helped a SaaS company develop a strategic marketing plan to expand its customer base to reach both enterprise and mid-market customers. #saas #mrx #b2bmarketing #b2bsales

There are several reasons why go-to-market (GTM) strategies fail, but here are some common factors: Lack of Market Understanding: Sometimes, GTM strategies fail because companies don't fully understand their target market or their customers' needs. If you're not addressing a genuine problem or providing value, your product and hence your strategy might miss the mark. Poor Product-Market Fit: If there's a disconnect between what your product offers and what the market demands, your GTM strategy might struggle. It's crucial to ensure that your product aligns well with the needs and preferences of your target audience. Ineffective Planning and Execution: Even with a great product, a poorly executed GTM plan can lead to failure. This could involve issues like inadequate marketing efforts, weak sales strategies, or an unclear distribution plan. Competitive Landscape: Ignoring or underestimating competitors can lead to GTM failure. Failing to differentiate your product from others in the market can result in poor adoption or market penetration. Misaligned Messaging or Positioning: If your messaging doesn't resonate with your audience or if your product's positioning isn't clear, potential customers might not understand the value your product offers. Resource Allocation Issues: Sometimes, companies don’t allocate enough resources (financial, human, or time) to execute their GTM strategies effectively. This can hinder the implementation and success of the plan. Lack of Adaptability: Markets are dynamic, and GTM strategies need to evolve accordingly. Failure to adapt to changing market conditions, customer preferences, or emerging trends can lead to obsolescence. Poor Customer Experience: Neglecting the customer experience can lead to GTM failure. If customers aren’t satisfied with the product, service, or support, it can result in negative word-of-mouth and hinder growth. Successful GTM strategies often involve a deep understanding of the market, a strong product-market fit, effective execution, continuous adaptation, and a focus on delivering value to customers. #marketing #productmarketing #marketingstrategy #digitalmarketing #GTM #customermarketing #customerexperience

You don't have a sales and marketing execution problem, you have a go-to-market strategy problem. The fundamentals of setting a go to market strategy includes aligning your sales, marketing, product and customer success teams at a minimum on the following: 1) What ICP(s) will you focus on? And yes, depending on your org and product, there could be multiple ICPs for multiple GTM strategies. 2) What does your brand stand for? 3) What is your product value proposition? 4) What are your differentiators? Without knowing, articulating, sharing the above, no demand generation can be done successfully to build top of the funnel that will convert. Do you do this once and let the year go by? No, you iterate on this continuously, learn from the market and improve. Heard about agile product development and building products in thin slices until you reach a mature product? Well, it is about time we did the same thing for marketing and go-to-market motions. Can you spell out differentiators for a highly competitive market? You bet! Does it need to be always a product based differentiator? No! What are other critical items for you when defining your GTM strategy?

If you’re tired of hearing “𝙙𝙤 𝙢𝙤𝙧𝙚 𝙤𝙛 𝙬𝙝𝙖𝙩 𝙬𝙤𝙧𝙠𝙨”, you’re probably a marketer in 2023 😆 But seriously, what does that even mean? Yes, everything has the potential to "work" when executed well. However, we often spread ourselves too thin by attempting to juggle too many marketing initiatives, which can ultimately end up “not working.” Here's how I try to approach this: 𝟭. 𝗔𝗴𝗿𝗲𝗲 𝗼𝗻 𝗴𝗼𝗮𝗹𝘀 𝘄𝗶𝘁𝗵 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 Chances are, your budget is stretched too thin as you try to cover demand creation, demand capture, acquisition, pipeline acceleration, engagement, advocacy, renewals… It's a lot!! The absence of clear focus is going to cost you in the long run. Take a step back, engage with relevant stakeholders, and collectively decide on your team's priorities. Establish clear expectations with leaders across your organization to ensure alignment. 𝟮. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗱𝗿𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗴𝗼𝗮𝗹𝘀 Instead of attempting to do it all, focus on identifying the programs that truly align with your most critical objectives. For each program, establish a direct link to specific goals, and be prepared to trim away those that don't contribute meaningfully. Have confidence in the programs you keep, and discard the rest. 𝟯. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘁𝗵𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗺𝗮𝗸𝗲 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 We all have channels that "kinda work but not really." But right now, you just can’t sit in that uncertainty. If customer acquisition is your goal, focus intently on optimizing your website. If you're committed to customer support, double down on fostering a robust community. In times when budgets and resources are limited, optimizing what's already effective becomes the smartest strategy. 𝟰. 𝗞𝗣𝗜 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘄𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 Finally, to ensure your marketing efforts are delivering meaningful results, it's crucial to align your KPIs with your goals. Identify the metrics that truly matter and are aligned with what your stakeholders need. Focus on measuring the impact of your campaigns, channels, and initiatives in a way that provides actionable insights. Regularly review and adapt your KPIs to stay agile and responsive to changing market dynamics. #B2BMarketing #DemandGeneration

🔥 The Harsh Truth: Your GTM Strategy Is Failing Without This 🔥 Marketing isn’t just about generating demand and leads—it’s about transforming the entire business dynamic. 🎯 Watch our latest video where we reveal why your Go-To-Market (GTM) strategy is doomed to fail unless: 1. Marketing collaborates closely with Customer Success to drive real expansion. 2. Product and Product Marketing teams work in lockstep with marketing to keep solutions cutting-edge. 3. Marketing teams partner with Delivery and Customer Success to document and celebrate true successes. It’s time to face the facts: Without true synergy across Marketing, Product, Sales, and Customer Success, your GTM strategy will never reach its full potential. Let’s disrupt the status quo and redefine what it means to deliver exceptional customer experiences. 📹 Tune in now and discover how we’re shaking up the game and driving unprecedented success! #MarketingStrategy #CustomerSuccess #ProductMarketing #GTMAlignment #CustomerExperience #ContinuousImprovement