Cvent

I rarely grab swag when I attend a trade show. After just moving📦 I realized how much random sh*t I had, so I'm making a purposeful effort to acquire less things I don't actually need. But, this hat was just too perfect to pass up. S/O to Cvent for killing the swag game at Forrester's B2B Summit this year😎

Just spent 4 days at Cvent Connect. Thought I’d share a few observations and some of my favorite quotes: Observations: 💡 Blackstone is all-in on events (obviously) And although that means they are all-in on CVent, I think it’s a great thing for the entire event tech landscape. “A Rising Tide”. I also think that level of investment, notoriety and influence is going to help lead the way for events and event tech to be leveraged further by the entire marketing suite. 💡 Rachel Andrews and her event team know how to put on a great show. As an alliance partner, I was really impressed by how well they integrated partners into the programming and the programming around the partners. For example. Having a life science and medical organizer meetup right after lunch in the middle of the alliance partner area, transformed what would typically be a slow time on the floor, to one of the most busy times of the day. 💡 Event marketing pros are hungry for better solutions to solve their problems and are definitely vocal about it. Indicative of the number of demos we had all week, the standing room only demo jam they put on with us, losing my voice on day two from demos and how genuinely excited their team is to have a partner to help their clients. 💡 Cvent having Sessionboard in their innovation pavilion. Especially when Cvent has a component of what we do. It's a big deal and a bit of a sea change that CVent is starting to push a best in class offering (when needed), rather than just an all-in-one Cvent solution. I didn't get to sit in too many sessions, but here were a few Favorite Quotes 📣 "The content footprint needs to live beyond the event to help drive ROI" - Reggie Aggarwal 📣 "Anything worth communicating is worth over-communicating" - Jennifer Morgan, Blackstone 📣 People need to feel special. We want to “feel” something. We want to connect. We want to grow. Which is why we attend events. As organizers, it should be our goal to make people know you truly value them. - Jenn Morgan 📣 "Nothing is worse than an energy vampire" - Jenn Morgan Btw - if I missed you this week and you want to connect, feel free to reach out.

Mastering B2B marketing may be a formidable challenge, but events serve as a key ingredient in the recipe for success. They form a vital part of the marketing mix, making up 24% of the B2B marketing budget. Enter Cvent Accelerate, the ultimate forum for industry trends hosted by Cvent. Now in its third edition, this annual conference is fast becoming the ultimate hub for industry trailblazers in Singapore. Find out more here: https://lnkd.in/gEtPapTT