Thomas Bridge

The small business categories get the biggest spend from consumers. Your local advertisers will want to know if they’re in the top 10. #smallbusiness #localadvertising https://ow.ly/PnyR50S0Vwa

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The majority of media services operated by holding companies are buoyed by principal based buying. This is a major concern of marketers and procurement executives, recently brought into focus by the Association of National Advertisers.    At CROSSMEDIA USA, we never compromise neutrality or engage in principal based buying. But as Jack Neff at Ad Age reported, we have a solution that turns principal based buying into procurement based buying.    The Cross Connect is designed to be a fully transparent, triple opt-in, triple-bid marketplace that secures quality inventory at principal rates. And the best part, the client knows exactly what they are paying for.    If you are looking for access to a $5B+ marketplace and full media operational transparency, let’s talk.    #transparency #mediabuying #procurement #neutrality #independence #ANA #CrossConnect

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In this week's #LegendsandLeadership, Jack Myers speaks with Simulmedia Founder and Chairman Dave Morgan for an in-depth discussion on the recent industry transformations, challenges, and what lies ahead. https://lnkd.in/e8X7FwmF

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SSPs are coming for streaming media. SSPs are packaging CTV inventory into curated, omnichannel deals. But sometimes that CTV inventory is attached to less desirable content or has been resold by other SSPs. Which raises questions as to whether buyers are actually getting what they’re paying for. https://lnkd.in/eshsb6V4

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Albertsons Media announced its launch of #CollectiveTV, a solution that will allow advertisers the means to target, measure, and optimize ad campaigns across streaming, digital video, and soon linear TV. According to the Interactive Advertising Bureau’s 2024 Digital Video Ad Spend & Strategy Report, digital video ad revenues are expected to reach $63 billion in 2024. 🚀📺 #Albertsons #CollectiveTV #DigitalAdvertising #RetailMedia #AdTech #MarketingInnovation #CTV #StreamingMedia #AdvertisingTrends

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How does fragmentation impact ad delivery and targeting strategies? Edmund Jules and fellow panelists join The StreamTV Show this week to help shed light on this and the ever-shifting landscape of CTV advertising. Learn more: https://lnkd.in/d9FTsN3 #CTV #Advertising #Fragmentation

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Hey California small businesses! We know you hustle hard, and your digital marketing campaigns are key to finding new customers and growing revenue. But guess what? The California legislature is messing with your money. They're trying to pass a new law – SB 1327 – that'll jack up the cost of digital advertising by 7%! That's right, 7% more expensive! This tax is supposed to target the big tech guys like Facebook, Google, and TikTok, but guess who really ends up paying? You guessed it – small businesses like yours! You're already facing enough competition from those big brands with their massive budgets. You don't need lawmakers making it even harder. Tell your legislators to oppose SB 1327 and stop this tax madness before it hits your bottom line. Click below to sign the letter and protect your marketing budget! Your voice matters – let's show them we won't take this lying down. #nonewtax #digitalmarketing https://lnkd.in/gZBGUeKC

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In today’s economy, how are CMOs reinventing themselves to ensure business and client success? Our very own CMO Jackie Cutrone spoke with EssenceMediacom's Global President, Kristin Gower, and Xerox's Chief Growth & Disruption Officer, Deena LaMarque Piquion to discuss the evolving role of B2B CMOs. Some of the transformations include: 🖥️Strategic Reinvention: Deena discusses Xerox’s shift towards a unified, service-led strategy for the hybrid work environment 🤖AI in B2B Marketing: Marketers are now leveraging AI for advanced personalization and segmentation 🧑‍💻Cross-Functional Collaboration: It’s important to break down silos within the company and include key IT and data leaders in marketing meetings to build trust and unify efforts Discover the full evolution here: https://hubs.li/Q02xZnY10

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Phone calls and in-person surveys are giving way to a new era of online sample collection that makes political market research faster, more cost-effective, and more insightful for campaign strategists. Learn more: https://bit.ly/4aEYY4v #MRX #OnlineSample #PoliticalCampaigns

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A recent WSJ article claims that television advertising is losing its relevance, but Magid AD.VANTAGE's Bill Day points out that the advertising demand is high; broadcasters just need to rethink their go-to-market strategies. 📺 Check out the article below for Bill's practical tips on how to evolve your GTM strategies to better generate demand, set more meetings, & make more closes. #SalesStrategies #TVAdvertising #BroadcastTV #MagidInsights

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Spaghetti-against-the-wall is not a strategy! 🍝 Some recent articles suggest that TV Advertising is broken. But perhaps it is brands' larger GTM strategy that's the mess... Our Bill Day dives into the issue on the minds of many this #Upfront season - the use of Advertising in the media mix in these uncertain times. He offers broadcasters specific action steps below (with particular attention to #Sales) and specific opportunities for you to gain Advantage.

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OAAA has released a new study that reveals the effectiveness of digital out-of-home (#DOOH) advertising, highlighting its unmatched capability to engage consumers compared to other media. Enhance your marketing strategies with Xchange ➡ info@xchangeooh.com

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Embrace Ad Targeting That Doesn't Require Identifying Users: "Buyers are relying more on publishers’ first-party data for audience targeting, using either deals or seller-defined audiences to execute these buys. This approach puts the power and control into the publisher’s hands. It enables them to create audience segments from their own first-party data based on the user interaction on their properties."

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Publishers affiliated with the trade organization the Brand Safety Institute (BSI) are lobbying leading measurement firms to better help them understand how such platforms flag #MFA content, Digiday has learned. If successful, they aim to launch a “publisher portal” to help cash-strapped media owners better understand how not to fall foul of vendors such as DoubleVerify and Integral Ad Science, with involved parties asking for direct input to the operation. In this piece by Ronan Shields, we speak to Chris Kane of Jounce Media, Neal Thurman, Scott Cunningham, and Rachmiel (Rocky) Moss of DeepSee.io - Publisher Intelligence.

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How can publishers capitalize on #RetailMedia's opportunity? Sherry Smith discusses the importance of #FirstPartyData and partnerships with brands, agencies and retailers with Yakira Young from AdMonsters. Read more 👉 https://bit.ly/44mQv3H

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research. #b2bmarketing

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