A lot of online marketers want to scale and think scaling is about spending more money on ads.
So they spend more money,
and still get the same result or slightly better, when they expected to get 2x, 3x, or more.
Here's where they get it wrong...
Scaling is not just about spending more money.
So before you up your advertising budgets, you need to first optimise your marketing flow and systems.
By testing:
- new markets,
- new audiences,
- new angles,
- new copy,
- redesigning your pages,
- implementing CRO,
- new traffic sources...
Without these things in place,
you will be burning money and wondering why your results are stagnant.
But it's hard work, so we know only a few will do it.
#adstrategy #marketing #advertising #ismithwords