SSPs are coming for streaming media. SSPs are packaging CTV inventory into curated, omnichannel deals. But sometimes that CTV inventory is attached to less desirable content or has been resold by other SSPs. Which raises questions as to whether buyers are actually getting what they’re paying for. https://lnkd.in/eshsb6V4
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Warehousing. Fulfillment. Transportation. | Helping E-Commerce Brands Scale | 🎙️ Host of Beyond Fulfillment Podcast
New article from CMSWire discusses the growing trend of product placement in streaming services and its potential impact on e-commerce. Streaming platforms, such as Hulu and Netflix, are exploring ways to incorporate product placement for purchase and personalization, creating a seamless shopping experience for viewers. The article also highlights the use of AI in product placement and the importance of creating a unified omnichannel customer experience. #cmswire #netflix #hulu #productplacement #streamingservices #ecommerce
Ecommerce's Latest Play: Product Placement in Streaming Services
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B2B Marketing Consulting: Tech, Supply Chain, and Services. Clients have included SAP, Samsung Ads, Wipro, IAB, and more.
Smart and timely acquisition. The privacy-first and privacy-by-design future demands solutions like these.
I’m thrilled to announce that Seedtag has acquired Beachfront, enabling us to enhance our unique Contextual TV offering. This acquisition will allow us to empower our clients to deliver highly relevant and engaging content across multiple channels while ensuring full compliance with privacy standards. We couldn’t be more excited about this big step, as it solidifies our position as the global leader in contextual advertising and the omnichannel partner for brands and publishers. Learn more: https://lnkd.in/eSRP5rK9 #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising
Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming | AdExchanger
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Do you already know the advantages of Headless CMS? 🤔 📍 All the benefits of Headless CMS are based on the intention of facilitating the management of omnichannel digital experiences. #OTT #OTTapp #AdTech #AndroidTV #AppleTV #advertising #onlinevideo #onlinemedia #instream #outstream #digitalMedia #ottplatform #digitalexperience #tvapp #streaming #livestreaming #SkoiyAds #videoanddisplay #premiumads #CMS #HeadlessCMS #digitalexperience #WithSkoiy
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For this year's Big Game, modern marketers are thinking about more than just the TV set. They’re thinking omnichannel. They’re thinking multiple devices, streaming tie-ins, built-in QR codes, first-party data plays, and about the many opportunities to engage with consumers before, during, and after kickoff. #advertising #livesports #firstpartydata
For the 2024 Big Game, brands go omnichannel and fans stream | The Current
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'Those who can demonstrate the impact of CTV as part of an omnichannel approach will be well-positioned to benefit from the anticipated growth in this area.' 📺 Read Finecast 's latest article, 'Five areas underpinning the next phase of CTV growth.' Ready to set up your first Actionable TV Ad with us? Email info@sayitnow.ai https://lnkd.in/eZUxQ-Xx #SayItNow #ActionableAds #Voice #TV #CTV #Digital Advertising
Five areas underpinning CTV’s next growth phase
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📢 Advertising Breaking News: Programmatic Advertising on the Rise for 2024! ⚠ Goodbye cable TV, hello streaming!!!! 👊 The use of algorithms in programmatic media is revolutionizing advertising, helping brands to invest more strategically and impactfully. With a focus on connecting and engaging the target audience, this approach promotes scalability, optimization, and superior results (look at that #ROI soaring 📈). Predictions indicate a significant increase in cross-channel and omni-channel programmatic advertising in 2024. Brands are adopting multiple channels such as mobile, video, display, and voice to reach consumers across various entertainment devices. 📺 Connected TV (CTV) emerges as a key part of this integrated strategy, as more viewers ditch cable TV in favor of streaming. With nearly 90% of spending on #CTV advertising already programmatic, EMARKETER predicts this trend will continue growing next year. Television networks are also adjusting their strategies, with more embracing flexible programmatic models. Disney Advertising leads this transformation, standing out in integrating programmatic deals. For 2024, further consolidation of programmatic advertising is expected, with networks and advertisers adopting more rigorous approaches to optimizing campaigns and adapting to changes in audience behavior. #ProgrammaticAdvertising #DigitalMarketing #CTV #CrossChannel #OmniChannel #DigitalStrategy #Streaming #Algorithms #DigitalImpact #2024Trends
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Co-founder @ Idukki.io | AI based UGC marketing platform | Talks about SAP, AI, Datascience, UGC & Marketing strategy | SAP BTP & Fiori Architect | Human-centric Design, Digital Transformation | SaaS
Shoppable integrations are taking the streaming industry by storm! Bloomberg recently published a report highlighting the rise of #shoppable integrations in streaming services, showing that this trend is popping up everywhere. From mobile games to advertising breaks, this new direction is taking the industry by storm. Amazon Prime Video, for instance, has introduced advertisements in the US, a clear indication of the direction the industry is moving towards. As a tech enthusiast heavily involved in the #UGC marketing platform, I couldn't agree more with this trend. It's a clear win-win. Retailers get a new avenue to showcase their products, and streaming services get a fresh revenue stream. Our focus at Idukki is on creating shoppable videos and social proof, so this news is music to our ears. We're excited to see how this trend unfolds and the multitude of opportunities it will undoubtedly bring to the retail and D2C brands we serve. The future of retail is digital, and it’s happening right now. Check out more here: https://lnkd.in/eR8iYgJY and https://lnkd.in/eVjFMjn4 #shoppableintegrations #streamingtrends #retailrevolution #digitalshopping #streamingcommerce #ecommerceboom #shoppablevideos #retailinnovation #D2Cbrands #streamingadvertising
Streaming Platforms Step Up Push for Shoppable Integrations
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Good, quick read that gives insight on how to get ahead of your competition. If your marketing strategy does not go beyond the traditional mediums, you are missing a ton of opportunity. #connectedtv #streaming #omnichannelmarketing #qrcodes
For this year's Big Game, modern marketers are thinking about more than just the TV set. They’re thinking omnichannel. They’re thinking multiple devices, streaming tie-ins, built-in QR codes, first-party data plays, and about the many opportunities to engage with consumers before, during, and after kickoff. #advertising #livesports #firstpartydata
For the 2024 Big Game, brands go omnichannel and fans stream | The Current
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SVP, Addressable Sales at The Walt Disney Company -- Passionate about bringing data, automation and attribution across all screens.
Today, we announced a partnership with Walmart Connect. Our goal? Streamline the process by enabling advertisers to plan, purchase, and evaluate campaigns against data sets crucial for their business growth through programmatic activation. Brands have the opportunity to engage with Walmart's shopper segments through Disney's premium content, creating a powerful synergy for advertisers. Dive deeper into how this can transform your advertising strategies and drive business outcomes in the latest from AdExchanger and Adweek #RetailMedia #Advertising #Streaming #DataInsights #Innovation https://lnkd.in/gDdPg98M https://lnkd.in/gGbV7fm6
Disney Taps Walmart Connect To Bring More Shopper Data To Streaming | AdExchanger
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Walmart's new Peacock partnership is a glimpse into the future of e-commerce: making purchases while streaming TV shows. This new type of shopping experience could be a game-changer for brands looking to push the envelope of what's available today with digital marketing, blending entertainment with instant buying options. It's a creative way to meet customers right in the moment of inspiration and could set a new standard for how e-commerce integrates with our daily lives. The evolution of this will be fun to follow both from the strategy front and as a consumer. #EcommerceTrends #Walmart #StreamingCommerce #Ecommerce
Walmart launches shoppable ads on NBCUniversal’s Peacock | MarTech
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