Crowd Louder

FAST Ads: Free ad-supported TV platforms, such as Pluto TV, Amazon’s Freevee and Tubi, typically have hundreds of linear channels within them, providing ample choice within individual electronic program guides. Viewer engagement and advertising dollars are increasingly focused on over-the-top (OTT) content that audiences access via their connected TVs (CTV).

You don't have to know the differences between OTT, CTV, and streaming TV. But, if you did, Nielsen has this handy explainer.

Considering Digital Out of Home Ads: "A consumer can be perfectly aware of a brand without actually buying it. It’s through consideration that advertisers can assess if their advertising efforts make their brand both visible and desirable....DOOH holds a strategic position in the marketing funnel by capturing consumer attention, contextualzing content, and creating immersive experiences."

OUCH: "Few cable and satellite networks are a force anymore, the byproduct of sudden changes in how people entertain themselves. Several have lost more than half their audiences in a decade. They’ve essentially become ghost networks, filling their schedules with reruns, and barely trying to push toward anything new."

For B2B publishers, "understanding the distinction between memberships and subscriptions can make or break the customer experience."

Ready to reach voters in 2024? Streaming TV households are spending more time with news programming. Americans who consider themselves to be independent but say they align closer to the Democrat party are 15% more likely than the average U.S. adult to watch technology news video content on the internet or apps. Meanwhile, those who consider themselves independent but say they align closer to the Republican party are 15% more likely than the average U.S. adult to watch business news on the internet or apps. Outside of news, they’re 13% more likely to watch sports videos.

CNN.com may prompt more users with a registration gateway. It doesn't require payment, but it gives CNN access to first-party data that it could use to enhance its ad products or eventually sell subscriptions.

Agencies: Do your clients have independent call measurement? Starting July 31, 2024, Google will no longer provide call history reports in Business Profiles. By integrating our call tracking solutions with Google Business Profile (formerly Google My Business), you can maintain visibility into the effectiveness of your marketing efforts, understand which calls are coming from your online presence, and optimize your advertising accordingly.

"Earned revenue, including dollars from advertising, underwriting and sponsorship, is perhaps the most underutilized revenue stream for nonprofit news. Encouragingly, earned revenue now makes up 17% of revenue to nonprofit news, representing modest growth from 10% in 2017." By Institute for Nonprofit News

Asian Americans have tremendous spending capabilities, with a median household income of $104,646, well above average income for the U.S. https://loom.ly/Yq6yWG0 Source: Nielsen