Digital Signage Pulse

FYI: OOH advertising is free of fraud, trusted and not intrusive (Broadsign via OpenMike)): By Adam Kahansky, Director Of Business Development, North America, Broadsign. As an advertising channel, OOH is one of the oldest and most effective. Take a closer look at why. In many ways, OOH is the perfect complement to a media buyer’s omnichannel spending strategy. Studies have shown strong consumer trust in both traditional OOH and […] #DOOH #digitalbillboards #digitalsignage

How to boost your back-to-school campaigns with OOH advertising (Broadsign): Americans spent a total of $135.5 billion for back-to-school and back-to-college shopping in 2023, a number projected to grow to $189.7 by 2028. According to Sensormatic Solutions’ U.S. Back-to-School Consumer Sentiment Survey, 79% of shoppers plan to head into stores this year, a steady increase from previous years, with 80% planning to start back-to-school shopping […] #DOOH #digitalbillboards #digitalsignage

Three former executives of healthcare DOOH network sentenced for $1b corporate fraud scheme (US Dept of Justice): Three former executives of Outcome Health (Outcome), a Chicago-based health technology start-up company, were sentenced for their roles in a fraud scheme that targeted the company’s clients, lenders, and investors and involved approximately $1 billion in fraudulently obtained funds. Rishi Shah, 38, a co-founder and former CEO of Outcome, was sentenced on June 26 to […] #DOOH #digitalbillboards #digitalsignage

AI is used to show different DOOH ads to different audiences at Euro 2024 football tournament in Germany (Invidis): For the first time, TV viewers at a European Championship are seeing different ads to stadium goers. While coming as a surprise to most people, virtual perimeter advertising has been around for a long time – AI just makes it more effective. LED stadium boards have never been such a talking point at a soccer […] #DOOH #digitalbillboards #digitalsignage

LG Acquires IoT Platform Homey, plans to integrate it into its WebOS and digital signage displays (Invidis): LG Electronics has acquired a majority stake in the Dutch IoT platform Homey. Similar to Samsung Smartthings, Homey is from the smart home sector and is expanding into the B2B market. Homey is compatible with over 50,000 different sensors. LG plans to integrate the platform into its WebOS and digital signage displays. The acquisition gives […] #DOOH #digitalbillboards #digitalsignage

ICYMI: 2025 World Out of Home Organization Global Congress will be held in Mexico City June 4-6: This is the first time the WOO Annual Congress takes place in Latin America as it follows the highly successful WOO Annual Congress in Hong Kong, its first visit to Asia, earlier this year. Over 500 delegates attended. Helping to host the 2025 event will be ALOOH, the trade body representing Out of Home in […] #DOOH #digitalbillboards #digitalsignage

ICYMI: New Lowe’s CMO has big plans for its retail media network (Modern Retail): It really is performance media in its most purest form. You’re going after very discrete audiences using very discrete insights to drive more sales from a certain audience. What’s exciting about the Lowe’s media network is not only taking insights to action, which is really important to activate a great media network, but we’re moving […] #DOOH #digitalbillboards #digitalsignage

ICYMI: OOH is the only medium that represents the “light at the end of the tunnel” amid the brutal slide in ad spend numbers in Australia (AdNews): By Chris Pash. Ad spend fell again in May, this down 5.3% overall with television at -12.3%. Outdoor media was the only major sector reporting growth with bookings up 1.6%. The calendar year is tracking down around 2% so far and market analysts see an improvement in forward bookings, describing it as a stable note […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Why data security should be a key feature of your digital signage CMS (Samsung Insights): By: Dave Haynes. As the volume of cyberattacks continues to skyrocket, businesses and organizations in every sector — from government to financial services — must secure their entire tech infrastructure. A key element of this is data security for digital signage. Without a strong security system, a digital signage network could be crippled or inadvertently […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Ads in convenience stores also boost brand sales in nearby supermarkets, Co-op finds (The Grocer): By Alice Leader. Brand advertising in Co-op stores is having a “ripple effect” on sales growth in surrounding supermarkets, according to new research by the convenience retailer. In partnership with Circana, a tech firm that studies the sales impact of in-store marketing activity, Co-op found that boosting brand awareness through its in-store advertising was also […] #DOOH #digitalbillboards #digitalsignage