Social Video vs. Paid Streaming: A Report on the Race to Replace TV https://flip.it/8d_MoT
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CEO of Talon OOH Canada | Digital Media Innovation | Future of Adtech & OOH | Empowering Women Leadership | Board Member
The surge in streaming video consumption signifies a significant shift in how audiences engage with television content, marking a departure from traditional linear TV viewing. This trend underscores the growing dominance of on-demand, personalized entertainment experiences over scheduled programming. As streaming platforms continue to innovate and diversify their offerings, the landscape of television and media consumption is poised for further transformation, with implications for content creators, advertisers, and the broader entertainment industry. #Streaming #TV #Advertising
CMO Strategies: A guide to ad-supported streaming services, from the top platforms to marketing spend
https://www.glossy.co
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📺 ✨ FAST streaming performs remarkably well, with a 103% growth in viewership in 2021. Don't limit yourself to premium inventory; embrace the diversity of ad-supported platforms. ➡️ #ctv #connectedtv #digitaladvertising #freeadsupported #fast
Free Ad-Supported Streaming TV Advertising
https://kortx.io
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Jason Brown's views on streaming vs linear is dead on! It's not "whether streaming is bigger or better than linear TV." It's how do we as marketers effectively reach viewers on multiple screens and platforms. Companies like #SpectrumReach and #SamsungAds are uniquely primed to help brands navigate the complexity of modern day TV viewing (Linear+Streaming). #streamingtv #ctv #lineartv #addressable
Must read from Jason Brown speaking the truth. It's not about streaming versus linear TV ads, it's activating streaming and linear ads in a unified way ... https://lnkd.in/dyJnNSN7
Streaming vs. Linear: Let Ad Buyers Be Aware | AdExchanger
adexchanger.com
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In a world where content consumption is evolving faster than ever, Free Ad-Supported TV (FAST) emerges as a beacon of innovation, offering a win-win solution for both content owners and viewers alike. Explore the world of #FAST and why should content owners consider it as a valuable asset in FAST Channels TV's latest blog, WTF is FAST?
Discover the game-changing impact of ad-supported streaming in our latest blog, WTF is FAST? #FASTchannels #streaming #FAST #streamingtv #AVOD
WTF is FAST TV? — FAST Channels TV: FAST SSAI Enabled Content
fastchannels.tv
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Principal Applications Engineer @ Interra Systems | Expert in QOE/QOS, Linear, OTT, QC, and Captioning Solutions
Recently, Anupama Krishnamurthy Anantharaman, Vice President, Product Management at Interra Systems... spoke with the IABM and the challenges the Free Ad-supported Streaming TV (FAST) market has with overall monitoring of their OTT channels. The article discusses the explosive growth of the Free Ad-supported Streaming TV (FAST) market, presenting a lucrative revenue opportunity for service providers. A recent report by Omdia reveals that FAST revenue has experienced significant growth, projected to triple by 2027, reaching $12 billion. Consumers are attracted to FAST channels due to their free access and similar viewing experience to traditional television. To maximize revenue, service providers are exploring the benefits of delivering targeted ads in FAST channels. However, implementing dynamic ad insertion (DAI) technology can be complex and challenging. The article suggests a three-pronged monitoring approach to ensure the seamless delivery of targeted ads, involving real-time content monitoring, OTT monitoring for adaptive bitrate (ABR) content, and centralized monitoring for enterprise visibility. By adopting this approach, service providers can optimize the streaming experience and increase viewer engagement in the FAST environment. Read more: https://lnkd.in/dx22v7yS #AdInsertion #DAIMonitoring #streamingmedia #QOE #QOS #ORIONContentMonitoring #OTT #IABM #Interrasystems #FAST
The Free Ad-supported Streaming TV (FAST) market is undergoing explosive growth, representing a significant revenue opportunity for service providers. Implementing ads in a media streaming workflow can be challenging and complex. Read more: https://lnkd.in/dx22v7yS #AdInsertion #DAIMonitoring #streamingmedia #QOE #QOS #ORIONContentMonitoring
Interra - Explosion of FAST Requires Three-Pronged Approach to Monitoring Ad Insertion - IABM
https://theiabm.org
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Ever wonder how your business can leverage advertising on streaming TV and other over the top (OTT) platforms? Learn how an integrated digital amplification approach can help to increase reach, engagement and acquisition and revolutionize your marketing efforts at https://lnkd.in/gtpJuwrv #DigitalAmplification #DigitalStrategy #DigitalMarketing #Marketing #InsightsBlog #OTT #OTTAdvertising #Streaming #InsightsBlog
OTT, Streaming, TV, & Digital Amplification in Today's Digital World
https://digitalamplification.com
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Know the difference between OTT, CTV and Streaming Video? If not, you're not alone. Read this article to learn the differences and understand considerations for marketers as they build their marketing plans. https://lnkd.in/dMGVjZkk #ott #ctv #streamingvideo #marketing #advertising #tvadvertising
OTT, CTV, and Streaming Video: A Primer for Advertisers - Urge Media
https://urgemedia.com
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Linear TV vs OTT Streaming: Differences & Similarities Explained - Discover the key differences and similarities between linear #TV vs #OTT #streaming. Understand how each impacts your #marketing. #LinearTV #OTTAdvertising
Linear TV vs OTT Streaming: Differences & Similarities Explained - Signal Expanse
https://signalexpanse.com
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Deals are the primary way programmatic streaming TV is transacted and our next #indexexplains video provides you with an understanding of the nuances of creating a programmatic deal that can help meet your KPIS. Watch Lindsey Kurland, VP of buyer demand at Index Exchange as she shares everything media buyers need to know about creating effective deals in streaming TV. https://lnkd.in/eJSwh4rn
How To Make a Programmatic Deal in Streaming TV
indexexchange.com
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Free ad-supported streaming television, or FAST, has seen meteoric growth since we first fielded questions about the free streaming business in Whip Media’s U.S. Streaming Survey. Dig into the details in my latest article in Media Play News! #FASTStreaming #StreamingTrends #ContentDistribution #OTTPlatforms #EntertainmentIndustry
Evolving Perceptions of FAST Among U.S. Consumers - Media Play News
https://www.mediaplaynews.com
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