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DIRECTV Advertising reposted this
We are thrilled to announce that DIRECTV is the first jersey partner in San Diego FC history. #DIRECTV will appear across primary and secondary jerseys for all matches beginning with the 2025 Major League Soccer season. Watch below then read more https://spr.ly/6049iWF6z
Our "spokespigeon" Frank, knows how to reach sports fans! Team up today with DIRECTV Advertising to get your brand in the biggest sporting events with in-game impressions across both linear and streaming. Watch here: https://lnkd.in/gc--Mx5w #streaming #linear #sports #advertising
Pressing pause puts your brand at play. Pause Ads offer brands the ability to engage viewers with messages that don’t interrupt the content they love. And, when paired with Addressable Advertising, can increase reach and brand recall, turning life’s busy times into meaningful moments. #pauseads #advertising #brands
DIRECTV Advertising reposted this
The fragmentation of the television landscape has given advertisers ways to reach viewers more effectively, says Brian Cordes, head of client partnerships and national offices at DIRECTV Advertising, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Special thanks to DIRECTV Advertising, Spectrum Reach, TripleLift and Wurl for sponsoring our series. #beetcannes #canneslions2024 Visit Beet.TV for this video (https://lnkd.in/gTPhRf-v) and much more! Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/eRDKhU7Z
DIRECTV Advertising reposted this
STREAM ON! DIRECTV Stream being named a MUST HAVE MEDIA source is both a testament to our best in class streaming product and our loyal audience that is TV OBSESSED.
WHAT'S ON YOUR HOME SCREEN? In the User-Centric Era, consumers control their lives and lifestyle media bundles via the home screens on their smart phones and CTVs. Adding and subtracting channels, brands, and platforms from your home screen, aka your life, has never been easier - press real hard, it shakes, you toss it in the digital dust bin. According to Hub Entertainment Research, the average consumer now uses 13 media services - free and paid - at any time. But they consider LESS THAN HALF of their Media offerings as MUST HAVE, as uncancellable. Even IF you land on a User’s home screen, unless you’re a must-have, you’re just one swipe away from the trash. When Hub asked consumers WHICH services are MUST HAVES, which platforms they’d NEVER cancel, no matter what, the answers likely will surprise most of you. Spotify is the most uncancellable Media in Media. Netflix is the only SVOD to make the top ten. Sony's Playstation+ scores ABOVE Netflix! There are THREE different music services in the top ten - and two vMVPDs! Reading subscriptions - yes, READING - are a must-have for a LOT of digital consumers. But perhaps most surprising to everyone in the industry is just how dominant YouTube's entire suite of services is in the minds and hearts of today's Media consumers. Four of the top five MUST HAVE/WILL NEVER CANCEL services are from YouTube. Which brings up two BIG lessons for the User Centric Era: 1. No matter what you do in Media - music, gaming, TV, sports, social, advertising, subscription - your biggest competitor, now, is ALWAYS Youtube. Hi Netflix and Spotify. That means you too. 2. If you are in Media and thinking about bundling, look at what Amazon and YouTube are doing, NOT what Comcast is doing with Netflix, Peacock, and Apple TV+. Amazon may not be on Hub's must-have list, but that's because this question was solely about Media, not total services. Yet Amazon's combo of free delivery, music, TV et al is one of the least-cancelled services in all consumer-dom. (They just raised prices, AGAIN. Did YOU even think about cancelling?) YouTube consumes the mind-space of hundreds of millions of consumers, across multiple verticals, worldwide. This dominance is even greater among those under 40 - THE KEY gatekeepers of expendable income for the next two decades. At the link, I dive DEEP into the minds of the Media consumer, using more research from Hub and incredible big data on churn from Antenna. https://lnkd.in/erzPmEyJ The rules are not changing. They changed. Five years ago. If you missed it, sorry for you. But - because the majority of minds in Media do not yet seem to have gotten all the memos I've been sending - you can still catch up. If you do your reading - yes, READING! #churn #subscriptions #musicstreaming #streaming #newsletters
DIRECTV Advertising reposted this
When it comes to CTV, what are the best ways to clean up the ecosystem and ensure premium direct inventory? Check out this clip from our Transparency panel and read the takeaways in our blog here: https://bit.ly/45P1aFc Rose Anna McGovern Nate Carter Sam Bloom Geoff Wolinetz #DemandMore #DemandTransparency
In this edition of our quarterly newsletter, The Pulse, we tackle fragmentation frustration, how can brands score big with sports, and reveal our newest product capabilities. Read and subscribe today to never miss a pulse! https://lnkd.in/gE7vWKeS #advertising #CTV #addressable #fragmentation
Charlotte Lipman and industry analysts take the stage at The StreamTV Show to chat about recent consumer behavior shifts, trends in streaming, and the future of content consumption. Mark your calendars! Learn more: https://lnkd.in/d9FTsN3 #Streaming #Advertising #CTV
How does fragmentation impact ad delivery and targeting strategies? Edmund Jules and fellow panelists join The StreamTV Show this week to help shed light on this and the ever-shifting landscape of CTV advertising. Learn more: https://lnkd.in/d9FTsN3 #CTV #Advertising #Fragmentation
DIRECTV Advertising reposted this
A pleasure to have such a profound conversation with this crew. They are both industry leaders and lovely people. Thank you Molly Finnerty, Terence Kawaja, and Travis Clinger! And shout out to Andy Plesser for being a gracious and affable host, as always.
Yesterday, our very own Molly Finnerty, Chief Investment Officer at Zenith US, took the stage at Cannes Lions International Festival of Creativity on Beet.TV's panel "Navigating the New Tides of Streaming Viewership." It was an engaging discussion featuring insights from top industry leaders, including Dan Rosenfeld from DIRECTV Advertising and Travis Clinger from LiveRamp, moderated by Terence Kawaja of LUMA Partners. Thank you, Beet.TV, and all the participants for making this a great event!