Palmer Public Inc.’s Post

https://lnkd.in/gDDTgcSf Just got out of the the ad bargain webinar and heard some really encouraging takeaways about podcast listeners and their responsiveness to ads surveyed earlier this year. Main takeaways: "71% of podcast listeners are willing to learn more about the brands that advertise on podcasts - higher than any other medium" "Podcast listeners are more attentive to ads - Podcasting led other media tested in the percentage to listen "all the way through" the ads on podcasts" "As a result, listeners to podcasts are more likely to take action: 65% indicated they are likely to look for more information about brands that advertise in podcasts, 59% would recommend such brands to others, and 53% would be likely to purchase a brand they heard advertised on a podcast"

New research from Sounds Profitable highlights the impact of podcast ads vs other digital channels, notably CTV and YouTube. Here are our top 3 takeaways: 1️⃣ 71% of podcast listeners are willing to learn more about the brands that advertise on podcasts - higher than any other medium. 2️⃣ Podcast listeners are more attentive to ads - Podcasting led other media tested in the percentage to listen "all the way through" the ads on podcasts 3️⃣ Average positive differentials for the average metrics across all five brands were led by weekly podcast listeners: — Awareness – +5% (CTV and YouTube were both +2%) — Favorability – +4% (CTV and YouTube were both +1%) — Consideration – +5% (CTV +3%, YouTube +2%) — Purchase – +9% (CTV and YouTube were both +3%) Check out the full report here: https://lnkd.in/gTghKnkZ #AudioAdvertising #PodcastAdvertising #DigitalAudio #DynamicCreative

Podcast advertising is the best way to capture and maintain listener interest. A recent study by Sounds Profitable highlights their effectiveness: ✅ Leading in Engagement: Podcast ads excel in capturing and maintaining listener interest. ✅ Positive Brand Perception: Advertisements on podcasts lead to a more favorable view of brands, signifying listener appreciation for supporting content creators. ✅ High Listener Receptivity: These ads are less intrusive, encouraging a greater willingness among audiences to engage with advertised products. To find out more: https://lnkd.in/gTghKnkZ

Traditional radio giants like Audacy and iHeartMedia are now venturing into the world of podcasts, expecting major growth in this sector. The forecasted value of the podcast industry is projected to hit a whopping $43 billion by 2032! This optimistic outlook is driven by the potential for targeted advertising to captivated audiences. #Podcasts #RadioIndustry #GrowthPotential

A recent study by Differentology found that 64% of people actually PAY ATTENTION to podcasts, compared to just music streaming (49%) or radio (44%). If you're looking to reach new audiences, podcast advertising is a great way to connect with new customers who are actually engaging with your message whether it be host-read endorsements or programmatic. Plus, over two-thirds (68%) of podcast listeners say that the ads are actually clear, memorable, and even engaging. Bottom line - podcasts offer a unique opportunity to reach a focused and receptive audience. If you're looking for a way to boost brand awareness and connect with potential customers on a deeper level, podcast advertising is the perfect channel to pursue. #podcastmarketing #advertising #podcastadvertising #programmatic #hostread #podcasting #RedCircle

Working on convincing your boss to create original podcast content for your next campaign? 41% of Gen Z listeners say podcasts bring them closer to the cultural zeitgeist than any other platform (Spotify, Culture Next 2023) Listeners are more likely to consume ad-free, on-demand content, but 68% agree they will consider brands learned about on podcasts (Sounds Profitable, Medium Moves the Message 2023) Podcasts offer incremental reach of 12% over Radio and 11% over linear TV (Sounds Profitable) Our work increases brand favourability by 69% (Signal Hill Insights), and earns an eye-popping average episode retention rate of 80%. That’s a lot of time with your brand. Relevancy, sound-first storytelling, little noise from competitors, and the impact of AirPod Attention™ (not a real trademark) – the case for original podcasts as a content channel is undeniably strong.

🎙 Yet again, the IAB has unveiled an impressive growth trajectory for podcast advertising in its latest U.S. Podcast Advertising Revenue Study. ☑ This year, podcasting is projected to grow 12% to over $2B, doubling its 2023 growth rate. ☑ Podcast ad revenues are projected to climb to nearly $2.6B by 2026. Whether you're an advertiser looking to take advantage of audio advertising or a podcaster seeking audience growth, Jun Group can help. Check out the links in the comments to learn more. #podcasting #audio #digitaladvertising #adtech

Understanding consumer behavior, trends and time spent with media is essential to any marketing campaign. Check out some of the latest Podcast trends we are seeing. #podcasts #audio #sxmmedia #marketing #advertisingsolutions #influencers

For the first time ever, a MAJORITY of advertisers say they will spend on podcasts this year. According to Nielsen, 58% of marketers polled in June of this year said they will definitely advertise in podcasts in the next 6 months. If you're in the 42%, what's holding you back? -- #OxfordRoad #AudioAdvertising #Advertising #Podcast #Media #Radio #Audio #Growth #Performance #Marketing #PerformanceMarketing #Ad

You want to use podcasting to deliver your messaging for holiday & 2024 but don't know how to get started - iHeartMedia can help - It all starts with a conversation.... #heretohelp #letstalk