Magid’s Post

A recent WSJ article claims that television advertising is losing its relevance, but Magid AD.VANTAGE's Bill Day points out that the advertising demand is high; broadcasters just need to rethink their go-to-market strategies. 📺 Check out the article below for Bill's practical tips on how to evolve your GTM strategies to better generate demand, set more meetings, & make more closes. #SalesStrategies #TVAdvertising #BroadcastTV #MagidInsights

Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

Hi Media Sales Peeps, "Are we in a war or something?" I asked myself this question recently when a radio cluster made us cover some inventory that we were trying to move last minute. It was our second move. Not good. Our fault. The spend is north of a quarter million on this cluster. The rev we were supposedly shorting the station was about $3,800 gross. They knew they weren't losing anything, we promised to MG the rev. But, they held their ground. We looked like sht to the client. "What is the motive?" "It can't be $3800.", I wondered from seat 3B Late-Friday-Scrambling to find a fix . During my mea culpa with the client, the truth came out. "He told me you were going to do this." The client fumed. "He said you'd be really expensive (not really, no) and I would not get my ads on for months (this is normal for brand new campaings because our writers are genuises. Deliberate, yes. But, best in class.)." "Who said this?" I asked. "(The rep) did!" He shouted. "He even made us some spots for free to try and show me why I didn't need to hire you. Now you guys are LATE just like he said!" So, the broadcast partners we just gave $250,000 are secretly poisoning the well. A few short days later, the customer unleashed a massive ad campaign that will obliterate the market. (Share of Voice x Great Ads, can't miss.) The frustrations caused by our deliberate creative process and this late start will fall to the side. The client will be too worried about maximizing leads and sales to spend anytime dwelling on the past. But I know now. I know for sure. I'm in a war. #mediabuying #mediasales #mediarelations #radiosales #tvsales #advertising

📣📣 How about brand building with programmatic video in B2B? As a strong believer in #howbrandsgrow I am really looking forward to leverage my B2C experience to use programmatic buying to manage reach on target & frequency for B2B marketing. For a long time TV #advertising was just economical nonsense in B2B, given the number of wasted contacts that are simple not potential buyers. That's what is so exciting about connected TV (CTV) allowing for very targeted video ads, full screen and even non-skippable. And addressable TV is even more exciting : narrowly targeted ads on your living room tv screen. So I needed no more reasons to deep dive in the trends of #programmatic with this certificate of the The Trade Desk. 💡Really looking forward to the 1st advertiserd seizing this new opportunity in #b2bmarketing. 👇 Anyone ready to explore the options over a ☕? In any case, hit the follow button to stay tuned. #opportunity #digital LeadFabric

As home services business leaders, you know the importance of effective marketing strategies. Our latest blog delves into how television advertising can be a game-changer for B2B marketing, offering high-impact messaging and a multi-faceted approach to influence key decision-makers. Discover how integrating TV into your marketing strategy can elevate your brand and set you apart from the competition. Read more here: https://lnkd.in/e_j4kVG3 #B2BMarketing #BrandVisibility #LonsburyConsulting"

It’s no secret among media sellers of video ad time that this almost-concluded upfront marketplace, representing more than $20 billion in advertiser dollars, was a buyer’s market. Televised sports remains the last bastion of strength for linear TV (broadcast and cable) in a writers’ strike-affected environment — it’s selling gangbusters, agreed several buyers and sellers of ad time. The rest of TV is far less of a tight buy (except that linear networks are already said to be putting aside inventory for audience deficiencies and makegoods). In this piece by Michael Burgi, we speak to Sean Mccaffrey of GSTV, and Christine Martino of Screenvision Media.

Explore strategies that minimize hands-on management while maximizing credibility and ROI. By investing in avenues that establish immediate respect and perception of size, such as targeted TV advertising, businesses can streamline their efforts and focus on high-impact activities. #10xTv #tonyjavier #tvads #realestateinvesting #realestateinvestors

Marketing fundamentals haven't changed, but the tools sure have! From print ads and TV commercials to social media and Google ads, NorthStar guides you through the new age of digital marketing. Stay relevant and competitive in a rapidly evolving market. 📞 (832) 577 2127 | 📍 Houston, Texas 🌐 Learn more at www.northitsolutions.com #MarketingTransformation #DigitalAge #BusinessGrowth #NorthStarSolutions #northitsolutions

It's all about the results! Compulse Performance TV gives advertisers a competitive edge by delivering tangible improvements in data and ROAS (Return on Advertising Spend), optimizing every dollar invested in your ad campaign. 📅 You can schedule a demo here: https://lnkd.in/e9Q8XBvt #ottplatforms #ctvadvertising #performancemarketing #digitaladvertising

One insight from the RAB-Borrell Benchmarking Study for digital highlights stations hiring new sellers to drive ad revenue growth. #radio #digitaladvertising #localmediasales https://ow.ly/hpOI50QBWym